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How I Measure Paid Social’s Real Impact on Paid Search
Read more: How I Measure Paid Social’s Real Impact on Paid SearchI break down how paid social can influence paid search performance, from branded search growth and CTR gains to conversion improvements and holdout testing.
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Why B2B Brands Rank But Vanish From AI Overviews
Read more: Why B2B Brands Rank But Vanish From AI OverviewsI’m seeing a major visibility gap in B2B search: AI Overviews appear in roughly half of relevant searches, yet most enterprise brands are cited in only a tiny fraction of the answers buyers see.
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Google Ask Maps SEO: Earn Visibility Through Trust
Read more: Google Ask Maps SEO: Earn Visibility Through TrustI see Google Ask Maps shifting local SEO from simple rankings to confident recommendations, which means businesses need clearer identity, stronger trust signals, better reviews, and more useful evidence across every source Google uses.
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Google Shopping Bidding Update Gives Me More Control
Read more: Google Shopping Bidding Update Gives Me More ControlGoogle is giving Standard Shopping campaigns access to Maximize Conversion Value bidding without requiring a Target ROAS, giving advertisers more flexibility and control.
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How 13 Words Can Poison Deep-Research AI Recommendations
Read more: How 13 Words Can Poison Deep-Research AI RecommendationsI see a clear warning in this research: fake entities appeared in 38% to 51% of reports when deep-research agents retrieved a manipulated page, and that rose to 62% when multiple pages were targeted.
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Google June 2026 Spam Update Is Done Rolling Out
Read more: Google June 2026 Spam Update Is Done Rolling OutI’m tracking Google’s June 2026 spam update, which finished rolling out on June 26 after a two-day rollout across languages and locations.
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How One Broken PPC Form Cost Months of Valuable Leads
Read more: How One Broken PPC Form Cost Months of Valuable LeadsI look at how one broken PPC form notification cost an agency months of leads, and why Danny Gavin says honest communication, QA, and better systems matter as much as campaign performance.
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LinkedIn Ads CPC Benchmarks: What I Budget vs Google
Read more: LinkedIn Ads CPC Benchmarks: What I Budget vs GoogleI analyzed a year of B2B campaign data to see when LinkedIn Ads really costs more than Google Ads, when the gap narrows, and how I would budget for each channel.
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Paid Brand Mentions in GEO: The Risky Trap I See
Read more: Paid Brand Mentions in GEO: The Risky Trap I SeeI explain why paid brand mentions in GEO can cross the line from legitimate AI search visibility work into manipulative SEO, reputational risk, and possible compliance trouble.
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Remembering Bruce Clay: SEO Pioneer, Mentor and Leader
Read more: Remembering Bruce Clay: SEO Pioneer, Mentor and LeaderI’m remembering Bruce Clay, the Father of SEO, whose generosity, leadership and decades of work helped shape the search industry.
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How I Turn AEO Data Into Action With Profound Projects
Read more: How I Turn AEO Data Into Action With Profound ProjectsI use Projects in Profound to turn AEO data into ranked opportunities, practical tasks, and agent-ready action so I can spend less time analyzing and more time executing.
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Profound Agent Templates: Launch AI Workflows Faster
Read more: Profound Agent Templates: Launch AI Workflows FasterI can use Profound’s Agent Template Marketplace to clone pre-built AI agent workflows for marketing, SEO, and AEO teams and go live in minutes.