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6 Claude Content Audit Workflows I Reuse for Better SEO
Read more: 6 Claude Content Audit Workflows I Reuse for Better SEOI turn one-off Claude prompts into reusable content audit skills that help me find topical gaps, outdated information, AI visibility issues, and brand voice inconsistencies faster.
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Train Your AI Salesforce Before Competitors Win Buyers
Read more: Train Your AI Salesforce Before Competitors Win BuyersI explain why AI recommendations depend on confidence, how search engines, LLMs, knowledge graphs, and third-party proof shape buying decisions, and why brands must train their AI salesforce before competitors do.
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Bad Conversion Data Is Quietly Wrecking Google Ads
Read more: Bad Conversion Data Is Quietly Wrecking Google AdsConversion data does more than power reports. I rely on it to teach Google Ads who to target, how aggressively to bid, and where budget should go, which means bad data can quietly turn automation against business goals.
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AI Search Parrot Problem: Why Brands Get Misread
Read more: AI Search Parrot Problem: Why Brands Get MisreadI analyzed 50,000 prompts across seven industries and found that AI search often adds unsolicited comparisons, opinions, and recommendations. Here is why that matters for brand representation, AI visibility, and modern search strategy.
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Win Competitor Traffic With Demand Gen Conquesting
Read more: Win Competitor Traffic With Demand Gen ConquestingI explain how I use Demand Gen campaigns and negative-intent conquesting to reach competitor-aware buyers earlier, lower costs, and turn competitor weaknesses into stronger PPC opportunities.
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Google Demand Gen Gets Gemini Creative and Reporting Boost
Read more: Google Demand Gen Gets Gemini Creative and Reporting BoostI’m seeing Google bring Gemini-powered creative recommendations, expanded video resizing, and stronger web-to-app measurement into Demand Gen to help advertisers improve YouTube campaign performance and better understand customer acquisition.
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FactCheck Reveals AI Brand Accuracy Issues at Scale
Read more: FactCheck Reveals AI Brand Accuracy Issues at ScaleI’m introducing FactCheck, a way for brands to measure AI accuracy at scale, spot incorrect claims, and understand which sources are causing those errors.
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AI Search Content Structure: Boost Brand Discovery
Read more: AI Search Content Structure: Boost Brand DiscoveryI explain how I structure content for AI search by combining SEO, topical authority, earned media, and answer-first formatting to improve AI visibility and brand discovery.
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AI Slop Accountability: Why Businesses Should Worry
Read more: AI Slop Accountability: Why Businesses Should WorryI look at why a German ruling against Google could signal a bigger accountability shift for AI-generated errors, business risk, and SEO strategy.
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Why ChatGPT Brand Recommendations Drive High-Intent Visits
Read more: Why ChatGPT Brand Recommendations Drive High-Intent VisitsSimilarweb found that ChatGPT brand recommendations can drive higher-intent visits, with AI-influenced users viewing more pages, spending more time on site, and often arriving through search rather than AI referral traffic.
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AI Search Trust Is Falling: What Marketers Must Fix
Read more: AI Search Trust Is Falling: What Marketers Must FixAI search use keeps growing, but consumer trust is falling fast. I break down what the latest survey data means for GEO, brand visibility, disclosure, content quality, and 2026 search strategy.
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Google Ads API Ending Smart Campaign Creation: My Take
Read more: Google Ads API Ending Smart Campaign Creation: My TakeGoogle is ending API support for creating new Smart Campaigns on August 3, 2026, and I see it as another push toward Performance Max and newer AI-driven Google Ads workflows.