-
Google June 2026 Spam Update: What I’m Watching
Read more: Google June 2026 Spam Update: What I’m WatchingGoogle’s June 2026 spam update is rolling out globally across all languages and should take only a few days to complete.
-
Google Discover Fan-Out: How Niche Sites Gain Visibility
Read more: Google Discover Fan-Out: How Niche Sites Gain VisibilityI break down how Google Discover’s “Add topics to your feed” feature uses natural-language prompts, entity expansion, and query-intent fan-out to create a new visibility path for niche publishers and small creators.
-
Google Tests Strongest Match Labels for Search Ad Visibility
Read more: Google Tests Strongest Match Labels for Search Ad VisibilityI’m watching Google test new “Strongest match” labels on Search ads, a small experiment that could give highly relevant ads more visibility and influence how users engage with paid results.
-
How I’d Get Products Cited Higher in ChatGPT Shopping
Read more: How I’d Get Products Cited Higher in ChatGPT ShoppingI break down why product feeds are becoming critical in ChatGPT Shopping, whether PDPs still matter, and what over 1 million AI shopping offers suggest brands should prioritize.
-
Why I Stop Positioning AI as a People Replacement
Read more: Why I Stop Positioning AI as a People ReplacementFear-based AI positioning can win attention, but I believe it weakens trust. The stronger long-term strategy is to frame AI as a way to enhance human judgment, productivity, and creativity.
-
Why Accessibility Is an $18 Trillion Marketing Advantage
Read more: Why Accessibility Is an $18 Trillion Marketing AdvantageI see accessibility becoming more than a compliance requirement. It is a brand differentiator, a trust builder, and a measurable growth driver for marketers willing to carry inclusive experiences from the shelf to every digital touchpoint.
-
Delegation Search: Why AI Now Shapes Decisions
Read more: Delegation Search: Why AI Now Shapes DecisionsI explore how AI is changing search from information retrieval into decision delegation, why users increasingly outsource choices, and how brands can adapt content for both exploration and action.
-
Yahoo Scout: Inside Yahoo’s Bold AI Search Comeback
Read more: Yahoo Scout: Inside Yahoo’s Bold AI Search ComebackYahoo Scout marks Yahoo’s AI-powered return to search, combining Claude, Bing grounding, Yahoo’s data and publisher-focused links into a more personal answer engine.
-
AI and SEO Explained: What Marketers Need to Know Now
Read more: AI and SEO Explained: What Marketers Need to Know NowI break down what AI, LLMs, generative tools, and AI agents actually mean for marketers, and how they are changing SEO through zero-click search, personalization, attribution challenges, and new visibility strategies.
-
Semantic PPC and SEO Tactics That Still Win With AI
Read more: Semantic PPC and SEO Tactics That Still Win With AIAI can generate keywords quickly, but I still rely on semantic techniques like n-grams, Levenshtein distance, and Jaccard similarity to keep PPC and SEO campaigns structured, relevant, and performance-focused.
-
Does llms.txt Matter for AI SEO? What My Data Shows
Read more: Does llms.txt Matter for AI SEO? What My Data ShowsI tracked llms.txt across 10 websites and found that AI traffic gains came from useful content, technical fixes, and visibility, not the file itself.
-
Medical PPC Ads: My Guide to Safer, Stronger Results
Read more: Medical PPC Ads: My Guide to Safer, Stronger ResultsMy practical guide to running compliant medical and mental health PPC campaigns, from keyword targeting and ad copy to landing pages, campaign types, and lead-quality tracking.