
I break down how ChatGPT’s mid-October response update changed brand visibility, reduced easy mentions, and made competition inside AI answers more intense.

At our inaugural Zero Click NYC summit, I watched more than 300 leaders from Walmart, Amazon, Google, and beyond gather to explore the future of zero-click search.

I’m introducing the Profound Index, the first leaderboard for AI visibility, which ranks brands by how often they appear in answers from leading AI models.

I’m breaking down ChatGPT’s mid-October entity update, which made brand mentions harder to earn and raised the stakes for AI visibility across answer engines.

I look at how Profound and Reddit analyzed the role of conversational data in shaping AI-generated answers and AI search results.

I explain how I use Profound’s Query Fanouts page to see how Answer Engines interpret prompts, generate search queries, and reveal the strongest AEO optimization opportunities.

I’m sharing that Profound has completed an independent HIPAA compliance assessment with Sensiba LLP, helping healthcare, pharmaceutical, and life sciences organizations use Answer Engine Optimization while maintaining regulatory compliance.

Discover the new AI search visibility factors in Goodie’s AEO Periodic Table V4 and their powerful impact on brand visibility.

Discover what makes an award-winning search marketing application stand out, with insights from 2026 Search Engine Land Awards judges.

Discover Shopify’s new AI-driven Campaign Autopilot, simplifying multi-channel marketing and optimizing campaigns for merchants.

Discover how Cloudflare and beehiiv empower publishers with new AI crawler controls, offering enhanced content visibility and control.

Explore Google’s latest AI Max update and discover new strategies for future Search campaigns, including the shift from dynamic ads to AI-powered campaigns.