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How I Safely Roll Out High-Impact Technical SEO Changes
Read more: How I Safely Roll Out High-Impact Technical SEO ChangesI break down how I evaluate, prioritize, test, and monitor high-impact technical SEO changes so they improve performance without creating avoidable crawling, indexing, or visibility problems.
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How I Measure AI Search Leads Before Optimizing
Read more: How I Measure AI Search Leads Before OptimizingI look at how AI search is becoming a measurable source of customer discovery, what nearly 30 million inbound leads reveal, and why marketers should measure AI-driven leads before optimizing for them.
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Why Technical SEO ROI Is So Hard to Prove and Fund
Read more: Why Technical SEO ROI Is So Hard to Prove and FundI explain why technical SEO ROI is difficult to prove, why prevention often looks invisible, and how I frame technical work as infrastructure, insurance, and growth resilience.
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Google Merchant Center Agency Roles: What I See Changing
Read more: Google Merchant Center Agency Roles: What I See ChangingI see Google’s new Merchant Center agency roles giving agencies a simpler, more secure way to manage client access, organize accounts, and handle permissions at scale.
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Google Ads API v24.2 Boosts AI Transparency and PMax Reporting
Read more: Google Ads API v24.2 Boosts AI Transparency and PMax ReportingGoogle Ads API v24.2 gives me a clearer set of tools for AI disclosure, account security, Performance Max reporting and campaign experimentation.
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My 120-Minute Weekly SEO Workflow That Drives Results
Read more: My 120-Minute Weekly SEO Workflow That Drives ResultsI use this 120-minute weekly SEO workflow to prioritize the highest-impact work, protect organic visibility, improve revenue pages, and turn search data into clear business action.
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How I Use Google Query Expansion to Boost Visibility
Read more: How I Use Google Query Expansion to Boost VisibilityI use Google query expansion to uncover searches my content already appears for, identify useful content gaps, and improve visibility across traditional search and AI Overviews.
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Why ChatGPT Ads Are Becoming Much Harder to Dismiss
Read more: Why ChatGPT Ads Are Becoming Much Harder to DismissOpenAI says ChatGPT ad dismissals have fallen 50%, and I see that as an early sign that more relevant conversational ads could become a serious new channel for brands.
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Joel Barthelemy on Evidence-Based Virtual Care That Works
Read more: Joel Barthelemy on Evidence-Based Virtual Care That WorksIn my conversation with GlobalMed CEO Joel E. Barthelemy, I explore why evidence-based virtual care depends on clinical-grade data, trusted infrastructure, and technology built for high-stakes healthcare environments.
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Google Search Console Indexing Delay: What I Am Watching
Read more: Google Search Console Indexing Delay: What I Am WatchingI am seeing Google Search Console’s page indexing report delayed by more than two weeks, with the latest timestamp still showing June 11, 2026. Here is what that means for indexing diagnostics.
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Top Agentic Search Agencies of 2026: My Ranked Picks
Read more: Top Agentic Search Agencies of 2026: My Ranked PicksI ranked the top Agentic Search Optimization agencies of 2026 by ASO expertise, AI visibility, client quality, reviews, media credibility, and search experience to identify the firms best prepared for agentic AI search.
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How I Use Vibe Coding to Build Practical SEO Tools
Read more: How I Use Vibe Coding to Build Practical SEO ToolsI explain how I use vibe coding to build practical SEO tools, where it works best, what risks to watch for, and which real examples can inspire responsible experimentation.