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Fabrice Canel Leaves Microsoft Bing After Iconic Run
Read more: Fabrice Canel Leaves Microsoft Bing After Iconic RunAfter nearly 30 years at Microsoft, Fabrice Canel is retiring from Bing, leaving behind a major legacy in indexing, Bing Webmaster Tools, IndexNow, and the broader search community.
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Why I’m Watching Google’s New YouTube Measurement Tools
Read more: Why I’m Watching Google’s New YouTube Measurement ToolsI’m watching Google’s new YouTube measurement features because they give advertisers clearer ways to connect brand campaigns with engagement, branded search activity, and business outcomes.
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Travel AI Optimization Strategies That Get Cited
Read more: Travel AI Optimization Strategies That Get CitedI break down practical travel AI optimization tactics, including FAQs, schema, topical authority, and content strategy, to help travel brands get discovered and cited by LLMs.
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Google Clarifies Age Estimation Ads Policy for Advertisers
Read more: Google Clarifies Age Estimation Ads Policy for AdvertisersI’m seeing Google clarify its age estimation ads policy, narrowing temporary restrictions to adult content, alcohol, and gambling while removing shocking content from the list.
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Google Ads All Campaigns Redesign Makes Navigation Easier
Read more: Google Ads All Campaigns Redesign Makes Navigation EasierI’m seeing Google Ads roll out a redesigned All Campaigns selector with a clearer hierarchy view and built-in search, making campaign navigation easier for advertisers managing complex accounts.
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Microsoft PMax Experiments: Smarter Testing Arrives
Read more: Microsoft PMax Experiments: Smarter Testing ArrivesI’m watching Microsoft expand Performance Max testing with new uplift and upgrade experiments that help advertisers measure campaign impact and validate changes before committing budget.
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Google AI Mode Recipe Links Give Publishers a Boost
Read more: Google AI Mode Recipe Links Give Publishers a BoostGoogle is making recipe results in AI Mode more publisher friendly by adding prominent links, creator names, ratings, images, and ingredient counts to help users discover and visit original recipe pages.
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How AI Search Is Redefining Global SEO Ownership Now
Read more: How AI Search Is Redefining Global SEO Ownership NowAI search is exposing weak spots in global SEO governance. I break down where ownership should sit across technical standards, local expertise, AI crawler access, measurement, and brand representation.
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Why I Treat Creative as the Best Broad Targeting Filter
Read more: Why I Treat Creative as the Best Broad Targeting FilterI explain why broad, AI-driven targeting makes creative a critical qualification signal, helping reduce wasted spend, attract stronger prospects, and give ad algorithms cleaner optimization signals.
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My New SEO Stack: Tools I Use for Faster AI Search Wins
Read more: My New SEO Stack: Tools I Use for Faster AI Search WinsI break down how I would modernize an SEO stack with LLMs, APIs, lightweight scripts, and local workflows while keeping the traditional SEO tools that still matter.
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Inside Zero Click New York 2026: AI Marketing Takeaways
Read more: Inside Zero Click New York 2026: AI Marketing TakeawaysI look back at Zero Click New York 2026 as a major AI Marketing summit where more than 1,000 leaders gathered to discuss strategy, measurement, team design, AI citations, ChatGPT ads, and the content AI systems trust most.
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How I Find Who Is Using My Brand in Paid Search Ads
Read more: How I Find Who Is Using My Brand in Paid Search AdsI explain how I monitor branded paid search, identify competitors, affiliates, coupon sites, and misleading advertisers, and collect the evidence needed to protect branded traffic.