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How AI Is Reshaping Search Demand Across 1M Keywords
Read more: How AI Is Reshaping Search Demand Across 1M KeywordsI break down what more than 1 million keywords reveal about AI’s impact on search demand, where volume is declining, where it is shifting, and why brand visibility in AI answers now matters for SEO.
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How I Turn Proprietary Data Into AI Citations
Read more: How I Turn Proprietary Data Into AI CitationsI explain why proprietary first-party data can become a powerful AI citation asset, and why structure determines whether search and AI systems can actually extract and cite it.
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How I Cut Google Ads Invalid Clicks by 50% With Audiences
Read more: How I Cut Google Ads Invalid Clicks by 50% With AudiencesI used Google Ads predefined audiences as a targeting filter to reduce invalid clicks by 50% after standard click-fraud defenses failed.
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Google AI Ad Summaries Could Reshape Paid Search Ads
Read more: Google AI Ad Summaries Could Reshape Paid Search AdsI’m seeing Google test AI-generated summaries beneath Search ads, a move that could give Google’s AI more influence over how paid ads are interpreted and presented.
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Remembering Bruce Clay: SEO Pioneer’s Final Lessons
Read more: Remembering Bruce Clay: SEO Pioneer’s Final LessonsI remember Bruce Clay through our final conversations about SEO, AI, content structure, and the enduring craft behind ranking well.
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Why Google Ads Structure Can Make or Break Performance
Read more: Why Google Ads Structure Can Make or Break PerformanceI explain how Google Ads campaign structure affects Smart Bidding, Performance Max, conversion signals, budget allocation, and long-term PPC performance.
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ChatGPT Thinking Mode Is Reshaping Brand Citations
Read more: ChatGPT Thinking Mode Is Reshaping Brand CitationsI break down how ChatGPT Thinking mode changes brand citations, with only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig.
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Google Search Sends AMP Visitors Directly to Publishers
Read more: Google Search Sends AMP Visitors Directly to PublishersGoogle Search now sends users directly to publisher-hosted AMP pages instead of cached AMP viewer pages, while rankings remain unchanged and AMPhtml support continues.
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Google Performance Max Diagnostics Reveal Asset Gaps
Read more: Google Performance Max Diagnostics Reveal Asset GapsI’m seeing Google’s new Channel Diagnostics for Performance Max give advertisers a clearer way to find missing or disapproved assets that may limit campaign delivery.
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Why I’m Making TikTok Part of My SEO Strategy
Read more: Why I’m Making TikTok Part of My SEO StrategyI explain why TikTok now deserves a serious place in SEO strategy, from Local Feed and Places to AI summaries, creator reviews, TikTok Shop, and social search behavior.
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Google Trends Adds Powerful Previous Period Comparisons
Read more: Google Trends Adds Powerful Previous Period ComparisonsI can now add previous time period comparisons in Google Trends, making it easier to spot seasonal shifts, momentum, and useful search interest patterns.
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GraphRAG SEO: Why Entity-First Retrieval Matters
Read more: GraphRAG SEO: Why Entity-First Retrieval MattersI explain how GraphRAG shifts AI search from isolated text chunks to connected entity knowledge, and why that changes how brands should approach AI SEO, structured data, attribution, and visibility.