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How AI Is Changing Google Ads Optimization Priorities
Read more: How AI Is Changing Google Ads Optimization PrioritiesA practical framework for structuring Google Ads automation, protecting traffic quality and preparing for AI-generated ad presentation.
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Why I’m Making TikTok Part of My SEO Strategy
Read more: Why I’m Making TikTok Part of My SEO StrategyI explain why TikTok now deserves a serious place in SEO strategy, from Local Feed and Places to AI summaries, creator reviews, TikTok Shop, and social search behavior.
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Three Google Updates Reshape Search Measurement for Publishers
Read more: Three Google Updates Reshape Search Measurement for PublishersGoogle’s Trends, Search Console, and AMP changes clarify how publishers can connect demand, indexability, and post-click measurement.
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How Brands Earn Authority and Citations in AI Search
Read more: How Brands Earn Authority and Citations in AI SearchA practical framework for turning original evidence, clear entities, and cross-channel measurement into durable AI search visibility.
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Fabrice Canel Leaves Microsoft Bing After Iconic Run
Read more: Fabrice Canel Leaves Microsoft Bing After Iconic RunAfter nearly 30 years at Microsoft, Fabrice Canel is retiring from Bing, leaving behind a major legacy in indexing, Bing Webmaster Tools, IndexNow, and the broader search community.
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Google Clarifies Age Estimation Ads Policy for Advertisers
Read more: Google Clarifies Age Estimation Ads Policy for AdvertisersI’m seeing Google clarify its age estimation ads policy, narrowing temporary restrictions to adult content, alcohol, and gambling while removing shocking content from the list.
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Google Ads All Campaigns Redesign Makes Navigation Easier
Read more: Google Ads All Campaigns Redesign Makes Navigation EasierI’m seeing Google Ads roll out a redesigned All Campaigns selector with a clearer hierarchy view and built-in search, making campaign navigation easier for advertisers managing complex accounts.
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How I Find Who Is Using My Brand in Paid Search Ads
Read more: How I Find Who Is Using My Brand in Paid Search AdsI explain how I monitor branded paid search, identify competitors, affiliates, coupon sites, and misleading advertisers, and collect the evidence needed to protect branded traffic.
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Google Merchant Center Agency Roles: What I See Changing
Read more: Google Merchant Center Agency Roles: What I See ChangingI see Google’s new Merchant Center agency roles giving agencies a simpler, more secure way to manage client access, organize accounts, and handle permissions at scale.
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How to Measure AI Search Visibility, Citations and Impact
Read more: How to Measure AI Search Visibility, Citations and ImpactA practical framework connects AI answer presence and citations with referrals, conversions, governance and defensible business measurement.
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Joel Barthelemy on Evidence-Based Virtual Care That Works
Read more: Joel Barthelemy on Evidence-Based Virtual Care That WorksIn my conversation with GlobalMed CEO Joel E. Barthelemy, I explore why evidence-based virtual care depends on clinical-grade data, trusted infrastructure, and technology built for high-stakes healthcare environments.
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A Framework for Technical SEO Risk, ROI and Indexing
Read more: A Framework for Technical SEO Risk, ROI and IndexingA practical framework for prioritizing risky SEO changes, diagnosing indexing with stale data and explaining returns without false precision.