I am seeing OpenAI roll out the ability to upload audience lists inside ChatGPT Ads. The new option appears under the “Tools” section and is labeled “Audiences.”
My read is that this gives advertisers a way to target campaigns based on the audience lists they upload to the platform, which should make ChatGPT Ads more useful for more precise ad targeting.
A new Audiences area appears in ChatGPT Ads Manager, inviting advertisers to upload customer lists for campaign targeting and audience filtering.
More details. I can upload raw or hashed emails and phone numbers and use them as audience filters for campaigns running on ChatGPT Ads.
A ChatGPT Ads audience upload form shows how advertisers can add customer lists, choose identifier type, and submit CSV or TXT files for campaign targeting.
What it looks like. I spotted screenshots of the feature from Craig Graham and Joss Froggatt on LinkedIn. Here is what the Audiences option looks like in the platform:
A glowing Google search bar cuts through streams of digital data, capturing the fast-moving world of search, shopping visibility, and SEO innovation.
Why I care. I see this as another sign that OpenAI is continuing to build more customization and targeting controls into its new ChatGPT Ads platform.
For advertisers and marketers, audience uploads could make the platform more practical and more performance-focused. If the targeting works well, it may help improve conversions, strengthen ROI, and make ChatGPT Ads a more serious option in paid media plans.
The post says OpenAI is rolling out an Audiences option inside ChatGPT Ads. It appears under the Tools section and lets advertisers upload audience lists for campaign targeting and filtering.
What customer data can advertisers upload to ChatGPT Ads audiences?
According to the post, advertisers can upload raw or hashed emails and phone numbers. These identifiers can then be used as audience filters for campaigns running on ChatGPT Ads.
Where does the Audiences feature appear in ChatGPT Ads Manager?
The Audiences option appears in the Tools section of ChatGPT Ads. Screenshots referenced in the post show an Audiences area and a create audience dialog for uploading customer lists.
What file types are shown for ChatGPT Ads audience uploads?
The post image caption says the audience upload form lets advertisers submit CSV or TXT files. The form is described as supporting customer lists with email or phone identifiers.
Why does this matter for marketers and PPC advertisers?
The post frames audience uploads as a sign that OpenAI is adding more customization and targeting controls to ChatGPT Ads. If the targeting works well, it could make the platform more practical, performance-focused, and useful in paid media plans.
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