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Tag: OpenAI

OpenAI to Launch Ad Campaigns with Conversion Tracking in ChatGPT
I recently discovered that OpenAI is set to introduce conversion-optimized ad campaigns starting in early June. This marks a significant step towards creating a performance advertising ecosystem within ChatGPT.

Why does this matter to us? This move by OpenAI, as reported by The Information, confirms the development of conversion-focused ads along with necessary tracking infrastructure and performance measurement tools for advertisers like us.

What’s the current update? OpenAI has communicated with advertisers, stating that those who set up the OpenAI Pixel or Conversions API in advance will get early access to these campaigns in June.

According to the company:
- Advertisers configuring conversions by June 1 will gain early access by June 5.
- Advertisers can already start tracking conversions using Ads Manager today.
This system enables advertisers to measure actions triggered by ads, enhancing campaign effectiveness.

A deeper look. OpenAI is setting up an infrastructure akin to performance platforms like Google and Meta. With the OpenAI Pixel, advertisers can track website activity post-ad interaction, while the Conversions API allows them to send first-party conversion data back into OpenAI’s systems directly.

This capability allows OpenAI to optimize campaigns for measurable business outcomes, beyond just engagement metrics.

What’s at stake? The future of OpenAI’s advertising strategy largely hinges on measurement accuracy and gaining advertisers’ trust.

With browser restrictions and privacy changes eroding traditional tracking methods, OpenAI’s Conversions API could play a crucial role in demonstrating campaign performance and attribution within AI-driven ad experiences.

Inspired by this post on Search Engine Land.
May 27, 2026
OpenAI Enhances Ads Manager with Fresh Budget and Geo Features
The latest updates to ChatGPT Ads are empowering me as an advertiser with greater control over how I manage my campaigns, especially when it comes to pacing, location targeting, and engaging with ads more effectively.

OpenAI’s recent rollout of updates to the Ads Manager Beta is expanding my capabilities in the realm of campaign pacing, targeting, and reporting. They’re also quietly testing intriguing new ad experiences within ChatGPT.

With these ongoing enhancements, OpenAI is clearly investing in building a robust advertising platform. This makes ChatGPT an increasingly attractive channel for both performance and brand advertising.

What’s new in Ads Manager Beta:

Daily Budgets are Here. Now, I have the option to choose between a daily or a lifetime budget when setting up new campaigns.

Currently, daily budgets apply only to newly launched campaigns. This change provides me with the flexibility to better manage pacing and spending, especially for ongoing campaigns or those requiring tighter control.

Enhanced Geo Targeting. OpenAI is introducing more detailed location targeting options across the U.S.

Now, I’m able to target campaigns by state, designated market area (DMA), and zip code, allowing for more precise audience targeting.

These targeting settings can be applied either during campaign setup or modified later within campaign settings. This update aligns ChatGPT’s ad tools more closely with familiar location controls on platforms like Google and Meta.

Aggregate Totals in Reporting Views. Now, the Ads Manager table views display aggregate totals for essential metrics such as impressions, clicks, and spending.

Having these totals available across campaign, ad group, and ad-level reporting views helps me quickly assess performance without the need for data exports.

Testing New ChatGPT Ad Experiences. In tandem with the Ads Manager updates, OpenAI has begun testing new ad experiences within ChatGPT.

Some ads now feature dynamic calls-to-action (CTAs) such as:
- “Shop Now”
- “Book Now”
- “Sign Up”
- “Learn More”
OpenAI indicates that CTAs are automatically chosen based on ad creative and destination experience, with the possibility of advertiser controls for CTA selection in the future.

OpenAI describes this feature as a lightweight enhancement aimed at improving user understanding and engagement with ads seen in ChatGPT.

Why I Care. Essentially, these updates show that OpenAI is committed to developing a sophisticated, performance-driven ad platform within ChatGPT.

With features like daily budgets and detailed geo-targeting, I’m armed with greater spend and target audience control. These tools are indispensable for mature advertising platforms.

The introduction of dynamic CTAs indicates that OpenAI is optimizing ads for higher engagement and conversion, paving the way for performance-centric ad formats in the future. For brands like ours dipping our toes into AI-native advertising, these updates signal that we’re moving beyond initial testing phases to establish ChatGPT as a viable media channel.

Inspired by this post on Search Engine Land.
May 22, 2026
Transforming Retail Ads: ChatGPT Now Powers Product Feed Ads

I recently discovered a fascinating development from OpenAI that has the potential to revolutionize e-commerce advertising. They’ve started transforming product catalogues into automated ads within ChatGPT, allowing retailers to seamlessly scale their campaigns.

Retailers now have the option to connect their product feeds directly to ChatGPT. This integration means that the platform can generate ads automatically, using product names, images, and other attributes. Gone are the days of manually crafting campaigns!

For users, these ads will still appear beneath responses and remain clearly labeled as sponsored content. There’s no change here in terms of user experience.

As someone interested in how e-commerce brands operate, I’m intrigued by this update. It significantly reduces the barriers that retailers with large inventories face when running scaled ads.

Brands have the flexibility to establish rules on which products are featured, allowing the system to efficiently generate ads. It reminds me of how shopping campaigns function on platforms like Google, leveraging structured feeds for both organic and paid visibility.

Previously, ChatGPT could use product data for answering queries but not for advertising purposes. Now, with this advancement, the same data supports both functions, bridging the gap between organic presence and paid campaigns.

This shift signals how OpenAI is looking to monetize shopping. Instead of taking a slice of transactions, they’re targeting ad budgets typically spent on platforms like Amazon and Meta.

Industry analyst Debra Aho Williamson calls this shift to feed-based automation a necessity, highlighting ChatGPT’s unique approach to serving ads based on conversational intent, a distinct advantage.

According to ad tech partners like StackAdapt, the integration with existing feeds is straightforward, easing the adoption process.

This latest move is part of a series of updates that focus on performance, including cost-per-click bidding and new conversion tracking tools. Cost-per-action models are reportedly in development, suggesting an even deeper focus on performance advertising.

I’m eager to see more retailers experimenting with ChatGPT as a performance channel. The ease of setup might make this an attractive option, but the real test will be if conversational intent can drive conversions as efficiently as traditional methods.

The bottom line is that OpenAI is effectively turning product feeds into ads, making ChatGPT a more potent, scalable channel for e-commerce advertising.

Inspired by this post on Search Engine Land.

May 12, 2026
Unlocking ChatGPT Ads: A Seamless Integration for Marketers

The exciting news is here! OpenAI has officially launched its self-serve ChatGPT Ads Manager, bringing a revolutionary change for U.S. advertisers by removing the $50K minimum spend requirement.
Now, I’m thrilled to share that we simultaneously introduced four OpenAI Ads nodes specifically for Profound Agents. This means you and I, as marketers, can now integrate this data directly into agentic workflows, enhancing our marketing strategies.
Moreover, this update brings CPC bidding to the table alongside the existing CPM model, offering more flexibility and control over ad investments. It’s exciting to think about the possibilities this opens up for audience engagement and campaign optimization.

Inspired by this post on Try Profound Blog.

May 6, 2026
Unlocking New Potential: ChatGPT’s Self-Serve Ads Revolution
I’ve witnessed firsthand how ChatGPT ads are evolving with self-serve buying options, enhanced measurement features, and a vision to create a scalable advertising platform.

OpenAI is stepping up its game with the ChatGPT ads platform by introducing self-serve buying, CPC bidding, and improved measurement methods to invite more advertisers into its ecosystem.

What’s happening. The ChatGPT ads initiative is shifting from a limited pilot to a broader rollout, providing businesses new methods to purchase and manage their campaigns. Advertisers can now access inventory through agency and tech partners or directly via the new beta Ads Manager, which is currently rolling out in the U.S.

This marks a significant move from a controlled test phase to a promising, scalable ad platform.

Why we care. In the past, access to ChatGPT ads was restricted and costly, limiting it to major advertisers. These updates are lowering the entry barriers, allowing SMBs, startups, and diverse brands to experiment with this channel.

By introducing CPC bidding, ChatGPT aligns more closely with established performance platforms, enabling advertisers to optimize for actions rather than just impressions.

Self-serve Ads Manager. With the new Ads Manager, advertisers gain direct control over campaigns, including budgeting, bidding, creative uploads, and performance tracking.

Even though it’s still in beta, it demonstrates OpenAI’s commitment to building a full-service ad platform, beyond a mere partner-led ecosystem.

Between the lines. This approach is not new. Typically, platforms start with high-touch, partner-led campaigns before transitioning to self-serve tools that enhance scalability. ChatGPT is entering this second phase.

CPC bidding arrives. Originally, ChatGPT ads were sold on a CPM basis. The inclusion of CPC enables advertisers to align expenditures with user actions—a critical evolution for performance marketers.

The nature of ChatGPT queries—often exploratory, comparative, and decision-driven—means that clicks could become an effective indicator of user intent.

Measurement catches up. OpenAI is also introducing pixel-based tracking and a Conversions API, allowing advertisers to measure actions like purchases, sign-ups, and leads.

Notably, this data is aggregated, ensuring no access to individual conversations, emphasizing OpenAI’s commitment to privacy.

Why this is a big deal. Measurement was a major gap in early ChatGPT ads. Without it, justifying ad spend was challenging for advertisers. These updates help bridge that gap, making optimization more feasible.

The ecosystem grows. OpenAI is expanding its network by partnering with agencies like WPP and Publicis Groupe, along with tech platforms such as Criteo and Adobe.

This allows advertisers to buy ChatGPT ads through tools and workflows they are already familiar with.

What to watch:
- How quickly self-serve adoption scales
- Whether CPC performance holds as competition increases
- How measurement evolves to match advertiser expectations
Bottom line. ChatGPT ads are transitioning from an experiment to a platform—and with self-serve tools, CPC bidding, and enhanced measurement, OpenAI is laying the foundation for expansive growth.

Inspired by this post on Search Engine Land.
May 5, 2026
Stay Updated: AI Transforming Healthcare Innovations

As someone passionate about the convergence of AI and healthcare, I’m thrilled to share monthly updates from the Goodie team. We dive into the latest breakthroughs and trends in artificial intelligence and the medical field. It’s all here, waiting for you to explore.

Inspired by this post on HiGoodie Blog.

May 4, 2026
Unlocking New Revenue Streams: ChatGPT’s Bold Advertising Shift

Recently, I’ve noticed that ChatGPT is rolling out ads to users who aren’t logged in. This change could dramatically boost the ad inventory as advertiser interest surges.

What’s happening. According to early reports, ads are seamlessly appearing within conversations for those not logged in, although OpenAI hasn’t made a formal announcement. Interestingly, these ads fit into the chat responses rather than looking like traditional banners.

Why we care. For me, the expansion to logged-out users means more inventory, allowing budgets to stretch further and reach audiences with intent. If this trend continues, I believe ChatGPT could become a powerhouse in the performance marketing arena.

Zoom in. I’ve noticed that advertisers in the pilot phase struggle to spend due to limited inventory, despite lowered financial barriers (from $200,000 to $50,000). Expanding the potential audience seems like a logical step to overcome this hurdle.

User experience. Personally, I find the ads relatively unobtrusive and well-integrated into conversations, though some minor UX issues persist.

Between the lines. It’s clear to me that this is an inventory issue, not a demand one. Advertisers are eager, and OpenAI is diligently working to scale up.

What to watch. I’ll be keeping an eye on whether OpenAI formalizes this rollout and expands further, which will indicate how rapidly ChatGPT can evolve into a competitive ad channel.

Bottom line. I think opening ads to logged-out users is the key that could convert advertiser interest into substantial spending power for ChatGPT.

Inspired by this post on Search Engine Land.

April 23, 2026
Discover How OpenAI is Revolutionizing Ads with ChatGPT CPC

Have you heard the news that OpenAI has introduced CPC ads to ChatGPT? This strategic shift has transformed it into a performance-driven channel, offering advertisers new avenues for engaging intent-driven audiences and tracking ROI.

OpenAI is moving away from a focus purely on impressions in ChatGPT to prioritize performance. This change places OpenAI in direct competition with giants like Google by adopting cost-per-click (CPC) ads, allowing advertisers to pay only when users click on their ads.

What’s happening? OpenAI has started testing CPC ads within ChatGPT, where advertisers only pay when their ads receive clicks. Initial reports highlight that these clicks are priced between $3 to $5. They’re rolling out this feature through a limited ads manager, alongside their existing CPM-based model.

Why now? The main catalyst seems to be pricing pressure. Since its launch, ChatGPT’s CPMs have significantly decreased from around $60 to approximately $25. Switching to CPC helps mitigate this decline by connecting revenue to tangible outcomes rather than mere impressions.

Why do we care? With its evolution into a performance channel, ChatGPT is now not just a branding space. The CPC pricing model makes it easier for us to connect budgets directly to measurable actions, test ROI, and compare these results with channels like Google Search.

I’m excited about the opportunity for advertisers to access what could be a high-intent audience in a new format. This presents a first-mover advantage before competition—and the associated costs—escalate.

The bigger picture: This isn’t just a pricing change; it’s a strategic pivot. By embracing CPC advertising, OpenAI challenges Google’s dominance in the market, thereby positioning ChatGPT as a contender for performance marketing budgets.

Reading between the lines: A major challenge lies in proving user intent. While search advertising is effective because it captures users actively searching for something, ChatGPT’s conversational context needs to generate clicks with equal value. Advertisers will likely compare these results directly with Google, setting a high standard for quality and conversion.

Zoom out: Advertising is becoming integral to OpenAI’s long-term revenue plan, supported by investments in ad infrastructure, measurement tools, and a wider self-serve platform.

Bottom line: By implementing CPC ads, OpenAI is vying for the performance-driven ad dollars that have long supported traditional search platforms.

Inspired by this post on Search Engine Land.

April 22, 2026
OpenAI Unveils Ads: A New Era of AI-Driven Interactions
I’ve always been intrigued by how technology transforms the way we engage with the world. Recently, OpenAI has taken a significant step by introducing ads in select markets. This move opens up exciting opportunities for brands to connect with users through AI-driven experiences.

OpenAI’s latest initiative to incorporate ads signals a strategic push into monetizing their platforms while keeping the premium tiers ad-free. This careful balancing act allows OpenAI to expand their ad reach without compromising the user experience of their paid plans.

Driving the news. Ads are being rolled out for users on Free and Go plans in Australia, New Zealand, and Canada. This is a fascinating development for those of us observing how AI interfaces evolve.
- These changes currently apply solely to lower-tier plans.
- The Pro, Business, Enterprise, and Education tiers will continue to offer an ad-free experience.
Why I care. As someone interested in AI and marketing, this presents an incredible opportunity to explore new channels for reaching users. The expansion into more markets means we can experiment and learn how ads can be effectively integrated into conversational interfaces, potentially reshaping the future of search and discovery.

The big picture. Most AI platforms have traditionally steered clear of conventional advertising, relying more on subscription models and enterprise partnerships. But this move by OpenAI might just be the tipping point for change.

It seems that OpenAI is:
- investigating new revenue opportunities,
- understanding the role of ads in conversational platforms,
- and finding that sweet spot between monetization and a seamless user experience.
Yes, but: It’s clear that OpenAI wants to maintain a distinction between their free and premium offerings, ensuring that an ad-free experience remains a coveted advantage.

The bottom line: In cautious steps, OpenAI is exploring the world of ads within AI-driven products, starting with limited markets and tiers. This calculated approach allows them to understand the impact of advertising on their platforms.

Inspired by this post on Search Engine Land.
April 17, 2026
Create a Custom GPT Your Team Will Actually Use

Have you ever wondered why most GPTs in businesses fail to be truly effective? It’s often because they are either too broad or haven’t been properly tested. Allow me to guide you through building focused, high-ROI GPTs that your team will not only adopt but use consistently every week.

The OpenAI GPT Store made waves in January 2024 with its launch, hosting over three million custom GPTs. But, if you ask teams how many they actively use, the answer tends to be disappointingly low, often zero or just one.

I’ve personally built and audited over a dozen custom GPTs for marketing, SEO, and sales teams. The pattern is consistent: only a select few are used daily, while the rest simply collect dust. Let me share with you a practical approach to crafting GPTs that your team will genuinely engage with—from identifying suitable use cases to structuring, testing, and launching them effectively.

If you’re eager to dive in, start with these foundational steps: Choose a task your team performs at least three times a week, typically taking over 15 minutes. Articulate this in a simple sentence: ‘This GPT helps [role] do [task] by [method].’

For a deeper understanding, I recommend checking out Marketing Research & Competitive Analysis or MARKETING, both highly ranked in the GPT Store’s Research & Analysis category. These projects showcase the build patterns I’ll cover here.

Now, let’s discuss what a business GPT truly entails. Unlike a generic AI assistant, a business GPT is a custom version of ChatGPT designed to handle one specific, recurring task for a particular role. Think of it like hiring a highly specialized worker for a job, rather than a generalist who does a little bit of everything.

Inspired by this post on Search Engine Land.

March 30, 2026

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