I am seeing OpenAI roll out a new feature that lets ChatGPT Ads generate ads for advertisers, and I suspect AI is doing the heavy lifting behind it. The option appears under “Add new ad” and includes a prompt to “generate ads for you.”
From there, I can choose to let ChatGPT create the ad, then review it, edit it, and approve it before it goes live on the ChatGPT Ads platform.
ChatGPT Ads Manager preview highlights OpenAI's generated ad workflow, where marketers can review an AI-created variation before activating it for a campaign.
What it looks like. Anthony Higman posted a screenshot of the feature on X, showing how the ad creation flow appears inside the platform.
A ChatGPT Ads dropdown highlights the quick Duplicate Ad option, pointing marketers to a faster way to copy an existing ad for review, edits, and reuse.
In the screenshot, the interface says, “We generated an ad variation based on your website and campaign settings. Review, edit as needed, and activate when you’re ready.” I can then move forward by selecting “Review and create.”
Old search marketing tools give way to a faster, connected future, with data streams, AI icons, and a glowing search hub symbolizing SEO innovation and community growth.
I also noticed that Higman spotted a quick duplicate ad option, which could make it easier to create variations faster.
Why I care. It makes sense to me that OpenAI would use AI to help advertisers create ads more quickly. If the tool reduces friction, it could lead to more ads being created, submitted, and activated on ChatGPT Ads, which would also help OpenAI generate more revenue from ChatGPT.
As a marketer, I would still be careful with AI-generated ads. I would review every version closely to make sure the messaging fits the brand, supports the campaign strategy, and aligns with performance goals, including ROI.
The post describes a ChatGPT Ads feature that appears to generate ad variations for advertisers. It shows up under Add new ad with a prompt to generate ads for you.
How does ChatGPT Ads create the ad variation?
The screenshot says the ad variation is generated based on a website and campaign settings. Marketers can then review, edit, and activate the ad when they are ready.
Can marketers edit ChatGPT-generated ads before launch?
Yes. The post says the marketer can review the generated ad, edit it as needed, and approve it before it goes live on the ChatGPT Ads platform.
Why should marketers be cautious with AI-generated ads?
The author recommends reviewing every version closely. Marketers should make sure the messaging fits the brand, supports campaign strategy, and aligns with performance goals including ROI.
What does the duplicate ad option do in ChatGPT Ads?
The post notes a quick Duplicate Ad option in the ChatGPT Ads action menu. This could make it easier for marketers to copy an existing ad and create variations faster.
Leave a Reply