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Tag: AI Ads

Google’s AI Ad Disclosures Bring Needed Transparency

I’m watching Google add a new layer of AI transparency to ads across Search, YouTube, and Discover. The company said its new How this ad was made section will appear inside My Ad Center, giving people a clearer view of whether AI played a role in the ad creative they see.

The panel will show whether an ad was created or modified with AI. I see this as a meaningful expansion of Google’s ad transparency tools, especially as more advertisers rely on generative AI to produce images, copy, and other campaign assets at scale.

What it looks like. I’ll be able to access the disclosure from the three-dot menu or the info icon on an ad. In the screenshot Google shared with Search Engine Land, the My Ad Center panel includes a dedicated section explaining how the ad was made.

Google will handle some disclosures. When advertisers use Google’s own generative AI ad tools, Google will automatically add the disclosure inside My Ad Center.

Google’s My Ad Center adds a clear AI disclosure, helping users see when ad creative may have been created or edited with generative AI.

For advertisers using third-party AI tools, Google said they will have control over whether to disclose AI use. Depending on local requirements, an AI label may also appear directly on the ad, either automatically or after the advertiser uses that control.

Why I care. AI-generated ads are getting easier and faster to create, so disclosure matters more than ever. I want to know when creative was made or changed with AI because requirements can vary by market, platform, and ad format.

Existing ad rules still apply. Google said its ad policies still prohibit misleading or deceptive advertising, whether AI was involved or not. This update adds more visibility into how an ad was made, but it does not change the requirement that advertisers clearly identify who they are and what they are promoting.

A bold Google logo sits atop layered, colorful digital documents, evoking the fast-moving world of search marketing, ad formats, campaign assets, and platform updates.

Earlier AI safeguards. Google already embeds imperceptible signals, including SynthID, into content created with its generative AI tools. Election advertisers are also required to disclose synthetic or digitally altered content in political ads, under a policy Google introduced in 2023.

The announcement. Google shared more details in Expanding AI transparency in ads.

Inspired by this post on Search Engine Land.

July 9, 2026
ChatGPT Ads Updates: New Drafts, Audiences and Formats

I’m seeing OpenAI continue to build out ChatGPT Ads with a new round of updates for advertisers. In an email, ChatGPT Ads announced changes across ChatGPT Ads Manager and the broader ad experience, including custom audiences, a new overview tab, suggested ad drafts, a refreshed static ad card format, and expanded availability in Japan and South Korea.

Here is what stands out to me from the latest update.

Custom audiences: I can now upload audience lists with 25,000 or more users to include or suppress audiences from campaigns. OpenAI is also allowing bid multipliers for audiences at the ad group level, which gives advertisers more control over how aggressively they want to reach specific segments.

Overview tab: The new overview tab gives me a more centralized place to monitor account health, review recommended tasks that may improve campaign performance, and analyze key performance metrics in a larger, more flexible trend chart.

A before-and-after look at ChatGPT's refreshed static ad card, turning a small sponsored grocery prompt into a cleaner, more readable format with larger visuals and a clear Ad badge.

Suggested ad drafts: If a campaign needs broader content coverage to improve delivery, I may see an option to select “Add new ad” from the campaign view. This feature uses existing website metadata to prefill an ad draft with an image, title, and description, which I can then review, edit, and assign to a campaign and ad group. Importantly, OpenAI says this does not generate new copy or imagery with AI.

Japan and South Korea expansion: ChatGPT Ads are now live in Japan and South Korea. That means campaigns can target users in both markets, giving advertisers more reach if they do business there.

Refreshed static ad card format: OpenAI is also rolling out a refreshed static ad card across web and mobile. I see this as a cleaner, more compact format designed to be easier to read while giving visuals more prominence. This format had already started appearing in late June.

A bold Google logo sits atop layered, colorful digital documents, evoking the fast-moving world of search marketing, ad formats, campaign assets, and platform updates.

Why I care: ChatGPT Ads are still new, and OpenAI is clearly moving quickly. New targeting tools, reporting views, draft workflows, market expansion, and format tests all point to a platform that is still taking shape.

My takeaway is simple: I need to keep watching these changes closely, test them as they become available, and continue refining ad creative, audience strategy, and campaign structure as ChatGPT Ads matures.

Inspired by this post on Search Engine Land.

July 9, 2026
ChatGPT Ads Audience Lists: What Marketers Need to Know

I am seeing OpenAI roll out the ability to upload audience lists inside ChatGPT Ads. The new option appears under the “Tools” section and is labeled “Audiences.”

My read is that this gives advertisers a way to target campaigns based on the audience lists they upload to the platform, which should make ChatGPT Ads more useful for more precise ad targeting.

A new Audiences area appears in ChatGPT Ads Manager, inviting advertisers to upload customer lists for campaign targeting and audience filtering.

More details. I can upload raw or hashed emails and phone numbers and use them as audience filters for campaigns running on ChatGPT Ads.

A ChatGPT Ads audience upload form shows how advertisers can add customer lists, choose identifier type, and submit CSV or TXT files for campaign targeting.

What it looks like. I spotted screenshots of the feature from Craig Graham and Joss Froggatt on LinkedIn. Here is what the Audiences option looks like in the platform:

A glowing Google search bar cuts through streams of digital data, capturing the fast-moving world of search, shopping visibility, and SEO innovation.

Why I care. I see this as another sign that OpenAI is continuing to build more customization and targeting controls into its new ChatGPT Ads platform.

For advertisers and marketers, audience uploads could make the platform more practical and more performance-focused. If the targeting works well, it may help improve conversions, strengthen ROI, and make ChatGPT Ads a more serious option in paid media plans.

Inspired by this post on Search Engine Land.

July 7, 2026
OpenAI’s ChatGPT Ads Generator Raises Marketer Caution

I am seeing OpenAI roll out a new feature that lets ChatGPT Ads generate ads for advertisers, and I suspect AI is doing the heavy lifting behind it. The option appears under “Add new ad” and includes a prompt to “generate ads for you.”

From there, I can choose to let ChatGPT create the ad, then review it, edit it, and approve it before it goes live on the ChatGPT Ads platform.

ChatGPT Ads Manager preview highlights OpenAI's generated ad workflow, where marketers can review an AI-created variation before activating it for a campaign.

What it looks like. Anthony Higman posted a screenshot of the feature on X, showing how the ad creation flow appears inside the platform.

A ChatGPT Ads dropdown highlights the quick Duplicate Ad option, pointing marketers to a faster way to copy an existing ad for review, edits, and reuse.

In the screenshot, the interface says, “We generated an ad variation based on your website and campaign settings. Review, edit as needed, and activate when you’re ready.” I can then move forward by selecting “Review and create.”

Old search marketing tools give way to a faster, connected future, with data streams, AI icons, and a glowing search hub symbolizing SEO innovation and community growth.

I also noticed that Higman spotted a quick duplicate ad option, which could make it easier to create variations faster.

Why I care. It makes sense to me that OpenAI would use AI to help advertisers create ads more quickly. If the tool reduces friction, it could lead to more ads being created, submitted, and activated on ChatGPT Ads, which would also help OpenAI generate more revenue from ChatGPT.

As a marketer, I would still be careful with AI-generated ads. I would review every version closely to make sure the messaging fits the brand, supports the campaign strategy, and aligns with performance goals, including ROI.

Inspired by this post on Search Engine Land.

July 6, 2026
Google AI Ad Summaries Could Reshape Paid Search Ads

I’m watching a new Google Search ad test that could change how people understand sponsored results. Google appears to be experimenting with AI-generated summaries beneath paid search ads, giving its own AI more influence over how advertiser messaging is framed.

What’s happening. Some advertisers are seeing AI-generated summaries appear directly below Google Ads descriptions in Search results. These summaries include a warning from Google that says: “Google AI responses are generated independently and can make mistakes, so double-check responses.”

I first saw this test surface through digital marketer Darcy Burk, who shared a screenshot of the experience on X. The placement is notable because the AI-generated text appears close enough to the ad that users may treat it as part of the paid result, even though Google says the response is generated independently.

Why I care. If Google expands this more broadly, these summaries could shape how users interpret ads by emphasizing the details Google considers most relevant, not necessarily the exact message the advertiser intended to highlight. That raises real questions about accuracy, brand control, and whether click-through rates could be helped or hurt by AI-written context.

Between the lines. Google has already tested AI-generated summaries for organic search listings, so seeing similar functionality move into paid ads feels like another step in bringing generative AI deeper into the Search experience. What I still do not know is how these summaries are created, what sources they rely on, or whether advertisers will get any say in the copy.

What I’m watching. Google has not publicly announced this feature or responded to requests for comment, so it is unclear whether this is a small experiment or the beginning of a wider rollout. Until Google explains the mechanics, advertisers are left guessing how much control they may have over AI-generated text attached to their ads.

The bottom line. Google is testing AI-generated summaries inside Search ads, and I see that as a sign that generative AI could soon play a larger role in paid search presentation, even when advertisers are not writing that extra copy themselves.

First spotted. Darcy Burk, understandably, was not pleased with this update.

Inspired by this post on Search Engine Land.

July 3, 2026
Google’s AI Max Update: Key Insights for Future Search Strategies
Recently, I delved into Google’s updated AI Max reporting guidance, which sheds new light on the AI-driven future of Search campaigns.

Google has revitalized its AI Max for Search reporting documentation, offering advertisers fresh insights into performance reporting, optimization best practices, and significant timelines for Dynamic Search Ads (DSA).

The most striking update is that campaigns using Dynamic Search Ads (DSA) will automatically transition to AI Max starting in February 2027.

What’s happening? Google has expanded its help documentation for AI Max for Search campaigns, enriching the guidance on reporting and offering more details on campaign performance evaluation.

Though it doesn’t introduce new products, it clarifies how Google intends for us, as advertisers, to manage and interpret AI Max campaigns in the future.

Why this matters. This update offers insight into Google’s long-term vision for AI Max and the impending phaseout of DSA. With automatic DSA upgrades set for early 2027, it’s crucial for us to anticipate the necessary evolutions in our Search strategies.

The headline change: Google has officially outlined the transition from Dynamic Search Ads to AI Max in the help documentation.

Per the updated guidance, DSA campaigns will undergo automatic upgrades to AI Max beginning in February 2027, as Google aims to broaden the adoption of AI-powered Search campaign formats.

What’s new in reporting: Google introduced new reporting views that let us evaluate performance across several dimensions:
- Search terms.
- Search terms and landing pages from AI Max.
- Search terms from Dynamic Search Ads.
- Search terms and landing pages from Dynamic Search Ads.
They’ve clarified that search term reports reflect user destinations post-ad click and introduced options for excluding underperforming search terms or landing pages with negative keywords and URLs.

New guidance for travel advertisers: Google also introduced a section specifically for Search Campaigns related to Travel.

This documentation helps us consolidate performance data into a unified view, crucial for evaluating search terms, inventory performance, and conversion outcomes. Travel advertisers can further dissect reports by ad format to compare performance across different types of ads like Travel Promotion Ads, Booking Links, and Travel Feed-based ads.

A shift in optimization philosophy: The latest best practices emphasize targeting based on intent rather than focusing strictly on keyword matches.

Google now advises us to:
- Prioritize conversion goals over mere keyword relevance.
- Regularly review search term and item group performance every one to two weeks.
- Use negative keywords judiciously.
- Avoid over-filtering traffic to exploit AI-driven intent matching benefits.
Bottom line: Google’s documentation update serves as more than just a guide for reporting; it lays out a strategic path for us to navigate an AI Max-centric future as DSAs near their fadeout.

Inspired by this post on Search Engine Land.
June 23, 2026
Unlocking Reddit’s AI-Driven Ads: A New Era in Digital Marketing

I’ve always been fascinated by how social platforms can transform advertising, and Reddit has just taken a giant leap in that direction. They’ve unveiled cutting-edge AI-powered tools, crafted from the heartbeat of community discussions, to revolutionize how advertisers engage with audiences.

Reddit’s introduction of these tools is a bold move, leveraging insights from an astounding database of over 25 billion posts and comments. These tools aren’t just about targeting; they’re about understanding the pulse of their community to craft campaigns that truly resonate.

What excites me is how Reddit is helping brands create campaigns that not only capture attention but also quicken consumer purchase decisions. This is achieved by tapping into the genuine stories and sentiments shared on Reddit every day.

For those of us focused on authentic engagement, these new tools turn community conversations into compelling ad narratives and dynamic shopping experiences. Imagine your brand messaging reflecting real user sentiment, appealing directly to a high-intent audience.

The creative tools they’ve released are nothing short of groundbreaking. The free-form ad generator in beta brilliantly combines your website data with Reddit’s rich conversations, crafting ads that feel perfectly at home on the platform.

Moreover, the tailored creative assets—also in beta—use AI to identify specific communities, generating headlines and visuals that strike a chord with every view. It’s personalized advertising on a whole new level.

Now generally available, the Redditor Highlights feature lets brands include authentic Reddit discussions directly in their ads. Seeing community sentiment front-and-center adds a layer of trust and credibility that users crave.

In the arena of shopping ads, Reddit is testing a new ad format that showcases products in carousel style—matching them to ongoing user discussions and creating a seamless shopping experience.

On the technical side, Reddit is pushing boundaries with enhanced ad performance through innovative machine learning applications, highlighted by a 130% boost in view-through rates and a 71% increase in video completion rates during early tests.

For me, the power of merging machine learning with Community Intelligence seems to unlock endless possibilities for strategic ad targeting and execution.

The bottom line is clear: Reddit doesn’t just want to be a part of the consumer journey—they want to redefine it. By turning everyday conversations into valuable advertising content, they’re empowering brands like never before.

Inspired by this post on Search Engine Land.

June 22, 2026
Unlock UK Ad Potential with OpenAI’s ChatGPT Ad Manager
I’ve discovered an exciting development for UK advertisers as OpenAI launches the ChatGPT Ads Manager in beta. This new tool offers businesses an innovative way to engage with a potentially transformative advertising channel.

OpenAI is expanding its advertising tools, providing UK businesses with early access to the self-serve Ads Manager for ChatGPT. This is a clear indication of OpenAI’s commitment to scaling its advertising capabilities on their fast-evolving AI platform.

What’s happening. According to a recent email from OpenAI, the Ads Manager Beta is now available for UK businesses, allowing advertisers to explore the platform’s potential.

The self-serve interface is user-friendly, built to help businesses quickly set up accounts and dive into campaign management with ease.

How it works. The dashboard is organized into four key areas: campaigns, tools, billing, and settings, ensuring digital marketers find the navigation intuitive and straightforward.

The platform’s interface feels familiar, with campaign controls and user management features easily accessible through streamlined navigation.

For agencies. OpenAI suggests that agencies and freelancers should avoid creating accounts on behalf of their clients.

Clients should independently:
1. Create their own Ads Manager account.
2. Go to Settings → Users → Invites.
3. Invite agency partners with suitable permission levels.
Once invited, users receive an email to accept access and can then switch between client accounts on the platform.

The catch. Unlike Google Ads’ MCC structure, current limitations mean users can’t manage multiple accounts simultaneously in a centralized way. Account switching is required for individual access.

Why we care. The UK launch of Ads Manager represents a significant opportunity for brands and agencies to familiarize themselves with the interface and workflows before it gains wider acceptance.

By eliminating upfront billing requirements and simplifying account creation, OpenAI reduces barriers for marketers eager to explore ChatGPT’s burgeoning advertising environment.

What to watch. The rollout in the UK suggests OpenAI is transitioning from experimental phases to establishing a scalable advertising platform.

Advertisers will soon need to consider inventory, targeting options, measurement tools, and how ads integrate into ChatGPT conversations.

For now, marketers are getting a firsthand look at this promising new ad infrastructure that could shape OpenAI’s future advertising success.

First spotted. This update was first shared by Chris Ridley, Head of Paid Media at Evoluted, on LinkedIn.

Inspired by this post on Search Engine Land.
June 19, 2026
Discover OpenAI’s New Product Feed Ads for Retailers

When I think about how much time I used to spend manually creating ads for each product, the introduction of OpenAI’s latest feature feels like a game-changer. OpenAI’s Ads Manager beta now allows retail advertisers like us to upload our product feeds, automatically generating ads from individual catalog items.

This update opens the door for brands to scale their advertising efforts within ChatGPT, seamlessly serving up products that truly matter to users during purchase-focused conversations. It’s an exciting development, as it aims to enhance ad relevance and impact.

What’s happening? Now, we can upload our entire product catalogs and generate dynamic ads using feed data, bypassing the need to create campaigns item by item. It’s a major efficiency boost, and so far, feed-based ads have demonstrated strong performance in the Ads Beta phase.

Why does this matter to us? With OpenAI’s product feed ads, retailers gain a scalable method to align catalog inventory with high-intent conversations, promising improved ad performance. This new functionality mirrors tried-and-true strategies from giants like Google and Meta.

Getting started. For those of us participating in the beta, it’s time to review feed requirements and start creating campaigns directly from our uploaded product catalogs. This could be the beginning of a new era in how we manage ad setup.

The bottom line. By expanding its advertising capabilities, OpenAI is offering a more scalable and automated advertising solution in ChatGPT, specifically tailored for retailers like us aiming to enhance ad performance.

Inside scoop. The announcement of this update was shared by Menachem Ani, the Founder of JXT Group. He posted about it on X, sharing the email he received from OpenAI.

Inspired by this post on Search Engine Land.

June 11, 2026
OpenAI Gears Up to Revolutionize ChatGPT Ads with New Features
As part of OpenAI’s exciting expansion, I’ve learned they’re extending ChatGPT ads into five fresh markets, including the UK. Excitingly, new campaign management features are on the horizon!

I can see OpenAI ramping up its ad strategies within ChatGPT through an early test that presents the possibility for multiple advertisers to showcase their ads in a single space.

What’s happening. From what I’ve gathered, OpenAI is trialing a new multi-advertiser format over a limited number of ChatGPT ads, which was confirmed in a recent update to their advertisers.

This new approach consolidates several relevant ads into one space instead of just one sponsored result. I understand these ads will be sold using a second-price auction model, commonly employed in digital advertising.

I’m excited to share that OpenAI aims to enhance user product discovery and provide ample avenues for advertisers to connect with users during high-intent interactions.

Meanwhile, in Ads Manager Beta. There’s more good news, as OpenAI rolled out some updates to campaign management features, and here’s what caught my attention:
- It’s now possible to shift existing campaigns from lifetime budgets to daily budgets, which makes budgeting more flexible.
- CPM campaigns can seamlessly transition to CPC bidding with just a click.
- I’ve noticed that impression-based campaigns now support customized CPM max bids.
- Bulk editing right in the Ads Manager interface—how convenient is that?
- Daily budgets will start working under an average daily budget system, touting weekly pacing flexibility.
- There’s fantastic geographic targeting expansion, beyond the U.S., Canada, Australia, and New Zealand, now including the U.K., Japan, South Korea, Brazil, and Mexico.
Why we care. The updates are instrumental in aligning OpenAI’s ad structure with what we as marketers expect from established ad systems, easing campaign management while widening international targeting.

What to watch. This multi-advertiser test might just be the indicator of how OpenAI plans to monetize ChatGPT. If it’s successful, the strategy could be key to expanding advertisers’ reach during users’ purchasing and research phases.

The bottom line. I see OpenAI carefully crafting its advertising framework, with the introduction of multiple advertisers in a single placement potentially redefining sponsored content’s role within AI-driven conversations.

Inspired by this post on Search Engine Land.
June 8, 2026

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