I’m thrilled to share that Google Posts now includes features that support scheduling and multi-location publishing within Google Business Profiles. These updates are designed to make it easier for us to manage our Google Posts, whether they are for our businesses or clients.
Scheduling. One exciting new feature when adding a Google Post within our Google Business Profiles is the option to “schedule this post.” We can now select the exact date and time when we want our posts to go live.
Lisa Landsman from Google shared on LinkedIn, “Plan your entire week or month in advance! You can now schedule your Google Posts to go live automatically at the perfect time.”
Multi-location publishing. If you, like me, manage several locations for a business, you’ll find the new multi-location feature incredibly convenient. It allows us to quickly copy Google Posts to some or all of our locations with just a click. Lisa Landsman explained, “Easily create a single post and apply it instantly to multiple business locations in one click.”
What it looks like. Here’s a GIF that shows this functionality in action:
Why we care. I care about these updates because I know how busy businesses can be. Often, we don’t have the time to pause everything just to create a timely Google Post about an upcoming event or important message. Now, we can schedule these posts in advance and copy them effortlessly across locations we manage.
As Lisa Landsman from Google pointed out, “We know the upcoming holiday season is a crucial, and hectic, time for your business. It’s also your biggest opportunity to get your events, offers, and updates in front of potential customers who are actively searching.”
Inspired by this post on Search Engine Land.
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