Tag: Marketing

Discover 2026’s Best MedTech SEO Agencies for Your Growth

Last updated: May 22, 2026

From March to May 2026, I dove into a deep analysis of over 50 agencies to unveil the top medical device SEO agencies of the year. I meticulously evaluated them based on the following pivotal factors:

```json
{
"alt": "Close-up of a person in lab attire with chemical formulas in the background promoting strategic-minded agency.",
"caption": "Blending science with strategy, this agency is equipped to handle complex communications with expert precision.",
"description": "The image depicts a person wearing a lab cap and safety goggles, symbolizing a strategic-minded agency that specializes in life science and strategic communications. The overlaid text highlights the agency's capability to immerse in technical challenges, capturing complex ideas for effective communication. Cobalt Communications offers a fusion of science and strategic marketing to engage and captivate audiences. Keywords: strategic-minded agency, life science marketing, Cobalt Communications."
}
```

Notable Clients (35%): To me, an agency’s past collaborations with medical device clients speaks volumes about its potential success. So, the history of these relationships carries the most weight in my ranking.

Average Reviews (25%): Another key aspect I considered is customer reviews, particularly those from clients within the medical device industry.

Leadership Experience (15%): Agencies led by individuals with extensive SEO leadership experiences for medical device companies immediately captured my attention.

```json
{
"alt": "ParkerWhite branding and digital marketing agency homepage featuring their focus on health, medtech, and lifestyle.",
"caption": "Dive into a world where branding meets innovation. Discover ParkerWhite's unique approach to health, medtech, and lifestyle marketing.",
"description": "This image showcases the homepage of ParkerWhite, a branding and digital marketing agency emphasizing health, medtech, and lifestyle sectors. A serene evening sky forms the backdrop, enhancing the agency’s message. The text outlines ParkerWhite's commitment to improving quality through strategic partnerships. The visual elements and call-to-action buttons encourage exploration of their work and values."
}
```

Company Size (10%): Larger agencies might boast the ability to execute comprehensive strategies using ample resources, but smaller specialized firms shouldn’t be overlooked.

Year Founded (10%): I trust more seasoned agencies that have consistently adapted to evolving SEO practices and maintained client success, even during economic slumps.

```json
{
"alt": "Colorful digital marketing graphic with text 'Digital marketing for the branded world' on a dark background.",
"caption": "Explore the vibrant world of digital marketing transformation and branding in this eye-catching design. Discover the blend of creativity and strategy.",
"description": "This image features a swirling, colorful graphic resembling an oil soap bubble, reflecting creativity, set against a dark backdrop. The text 'Digital marketing for the branded world' highlights the focus on innovative branding solutions. This vibrant design is part of a digital marketing company's homepage, capturing the essence of creativity and strategic branding. Keywords: digital marketing, branding, creativity, colorful design."
}
```

Headquarters Location (5%): Although less critical in my evaluation, agencies in major cities such as San Francisco and New York are strategically positioned to draw in exceptional talent.

```json
{
"alt": "Two women sitting on a couch, engaging with tablets, in a professional setting with a 'Watch Video' button.",
"caption": "Discover the synergy of intellect and emotion as two women engage on tablets, symbolizing the blend of 'Head & Heart' in healthcare branding.",
"description": "This image features two women seated comfortably on a cream-colored sofa, each interacting with a tablet. The background has a warm wooden texture, and a graphic of a heart symbol divides the space, emphasizing a balance between emotional and thoughtful engagement. The women appear involved in a healthcare-related branding context, indicative of Bloom Creative’s focus. The image invites viewers to 'Watch Video,' suggesting further exploration of their innovative approach."
}
```

Based on my research, the following agencies stand out as the frontrunners in medical device SEO for 2026.

The Top Medical Device SEO Agencies: 2026 Report

Rank	Company	Notable Clients	Average Reviews (1-5)	Leadership Experience (1-5)	Company Size	Year Founded	Headquarters	Approach
1	First Page Sage	GlobalMed, POGO Automatic, Sterishoe, Mypurmist	4.9	4.9	100-250	2009	San Francisco, CA	Combining SEO and generative engine optimization (GEO) with medical device thought leadership content for high-ROI lead generation
2	Cobalt Communications	Fujifilm Wako, West Pharmaceutical Services	4.8	4.6	11-50	1999	St. Louis, MO	Full-service marketing for life sciences companies
3	The Matchstick Group	Biosentry, Smarttouch, Quill	4.8	4.4	11-50	2019	Mt. Pleasant, SC	Branding, digital marketing, and SEO
4	Icovy	Turner Imaging Systems, BK Medical	4.7	4.1	11-50	2019	Scottsdale, AZ	Video, branding, and email marketing
5	Parker White	Ivenix, FUJIFILM Sonosite, Semler Scientific	4.6	4.2	11-50	1997	Encinitas, CA	Brand development and digital marketing
6	Epsilon	Visionworks, Walgreens	4.5	4.2	250+	1969	Irving, TX	Full-service marketing for enterprise medical device companies
7	REQ	Cōpare, PhRMA	4.5	4.1	51-200	2008	Washington, D.C.	Market research and UX design
8	Bloom Creative	Teleflex, ClearFlow, PluralFlow	4.0	4.3	11-50	2010	Costa Mesa, CA	Healthcare branding and campaign development

Inspired by this post on First Page Sage Blog.

May 22, 2026

Unleash Marketing Efficiency with Profound Sheets

Have you ever wished for a tool that makes orchestrating AEO efforts a breeze? Let me introduce you to Profound Sheets, a game-changer that brings efficiency to new heights. Imagine a spreadsheet-like interface where every row acts as its own Agent run, each with its unique context. This innovative system allows me to process hundreds of inputs simultaneously, amplifying my marketing strategies beyond imagination.

By leveraging structured workflows, I’m able to accomplish what once took weeks in mere minutes. The time saved means more opportunities to focus on crafting creative strategies and optimizing performance. It’s like multiplying my marketing team’s capabilities overnight!

Inspired by this post on Try Profound Blog.

March 24, 2026
Mastering Marketing Salary Negotiations: 10 Proven Tips
When I prepare for a new marketing position, understanding how to negotiate a fair salary is key. These tips will guide you through assessing your worth, understanding market benchmarks, and confidently negotiating your pay.

In fields like SEO and PPC, discussing salary is often challenging. It’s important to approach these conversations with practical strategies.

This guide is tailored to help us navigate the specifics of salary negotiations in marketing roles.

Difficulties with Marketing Salaries

Marketing roles can be difficult to benchmark due to various factors, complicating salary expectations and negotiations.

No Industry Standard

Unlike other fields with national guidelines, marketing lacks standardization, complicating the comparison of salary bands across companies.

Inconsistent Job Titles

Job titles vary widely in marketing. A VP title in one company might equate to a junior role elsewhere, making it hard to assess appropriate salary ranges.

Major Market Shifts

Post-pandemic changes have altered the job market significantly. While there was a high demand and rising salaries during the digital boom of 2020-2021, today’s job market faces challenges like AI advancements and economic uncertainty.

That reality should guide our salary negotiations rather than discourage us.

Misunderstood Marketing Channels

Companies not savvy in marketing might undervalue roles by attempting to merge multiple specializations into one low-paying position.

To ensure fair compensation, it’s crucial to demonstrate the full scope of our expertise and its value.

Here are nine tips divided into key focus areas:
- Know what you offer.
- Understand market realities.
- Demonstrate company value alignment.
- Maintain personal boundaries.
Know What You Bring to the Table

Confidently recognizing my skills is crucial in salary discussions, whether I’m negotiating for a new job or a raise.

Tip 1: Demonstrate Industry Experience

Employers value candidates with relevant industry experience. If you’ve worked in challenging sectors, leverage this to negotiate higher pay.

Tip 2: Highlight Relevant Experience

Your experience beyond similar roles can be advantageous. Identify transferable skills from your past that align with the job description.

Tip 3: Emphasize Extra Skills

Showcase skills acquired from diverse experiences such as volunteer work, hobbies, or earlier jobs that add value to your candidacy.

Tip 4: Demonstrate Financial Impact

Show potential employers the return on investment you can provide by sharing strategic examples of financial contributions in past roles.

Know What is Realistic

Understanding what the market offers for your expertise is as important as recognizing your own value.

Tip 5: Understand Industry Benchmarks

Research industry salary averages to position your expectations accurately, but avoid comparisons based solely on job titles.

Tip 6: Investigate Internal Salary Ranges

Inquire about the salary band levels within the company, which can provide insight into realistic salary expectations.

Identify and Demonstrate Company Values

Understanding what a company values is vital in framing your contribution in a way that complements their goals.

Tip 7: Align With Company Values

Leverage the interview phase to display how your professional values align with those of the company, thereby strengthening your salary position.

Stick to Your Boundaries

Determine your minimum acceptable salary and stay firm, factoring in necessary compensation components for respect and value in the role.

Tip 8: Consider Non-Monetary Benefits

Sometimes a lower salary is justifiable through substantial non-monetary benefits or opportunities for growth and skill development.

Tip 9: Weigh Personal Satisfaction

Balance lower salaries with personal satisfaction, especially when working in beloved or value-aligned industries.

Tip 10: Set Your Walk-Away Point

Be clear on the minimum offer you would accept long-term, and be prepared to decline if the company’s offer falls short.

Empower Yourself in Marketing Salary Talks

We deserve compensation that reflects our worth. By following these tips, we can effectively advocate for ourselves and negotiate salaries that align with our true value in the market.

Inspired by this post on Search Engine Land.
January 19, 2026
From Mailroom to PPC CEO: Anthony Higman’s Journey of Redemption
I recently spoke with Anthony Higman, the CEO of AdSquire, on episode 336 of PPC Live The Podcast. Anthony’s remarkable journey took him from the mailroom of a law firm to the helm of his own company with a panoramic view of Philadelphia. His story exemplifies how dedication, learning from missteps, and perseverance can forge a successful career path.

Learning from Client Missteps

Anthony opened up about one of his early blunders with a client, where he allowed them to chase after quick-win promises in numerous emails. Though some were outright scams, others were genuine but unaligned with the client’s goals. His decision to let a client engage with an ineffective SEO agency resulted in subpar outcomes and a revolving door of agencies for the client.

The lesson learned was clear: building trust with clients is vital, but it’s equally important to provide them with strategic guidance. Striking a balance between educating them and respecting their autonomy is key.

A Career Lesson from ‘Cowboy Moves’

Recalling another early career incident at a large advertising agency managing car dealership accounts, Anthony described how he took independent action to correct widespread account mismanagement, considerably enhancing results. However, his proactive steps clashed with company norms, leading to his dismissal.

This taught him invaluable lessons: knowing one’s values and finding workplaces aligned with them is crucial. Moreover, balancing client success with company expectations is crucial. Today, at AdSquire, he emphasizes consistent account management and clear communication within his team.

Managing Client Expectations in a Complex Industry

Anthony highlighted the challenges of managing expectations in competitive industries like legal marketing. While clients often seek various services like SEO and social media, focusing on core strengths rather than spreading resources thin is essential for achieving the best results.

The Role of Mistakes in Growth

He believes that mistakes are fundamental to growth. At AdSquire, he encourages his team to learn from their errors without fear of losing their jobs, as long as they remain honest and aligned with the company’s vision. This approach cultivates a culture of learning, accountability, and innovation.

Common Mistakes in Modern Paid Search

With AI advancements in Google Ads, Anthony has noticed frequent mistakes such as improper search partner and location settings, automated assets misuse, and auto-apply recommendations. While AI can streamline processes, strategic oversight is essential to avoid undermining performance.

Key Takeaways from Anthony’s Stories

Anthony’s experiences offer two main insights:
1. Guide clients strategically, steering them away from scams while presenting genuine growth opportunities.
2. Understand your values and choose environments where your ethics and skills align. Never compromise on your principles.
His philosophy illustrates that mistakes can lead not to failure but to redemption, innovation, and enduring success.

Looking Ahead: AI and the Future of Google Ads

Anthony envisions continued AI integration in Google Ads by 2026. While some tools may falter or conflict with specific needs, maintaining strategic oversight and adding a personal touch will remain crucial. Misguided use of AI, such as automated video inventory creation, can yield inconsistent results and demands vigilant monitoring.

Conclusion: F-Ups Lead to Redemption

Reflecting on his career, Anthony draws parallels with The Shawshank Redemption. Every misstep contributed to future opportunities, eventually enabling him to establish AdSquire and earn recognition as a top PPC influencer. The overarching lesson: embrace your mistakes, learn from them, and let them serve as pathways to success.

Inspired by this post on Search Engine Land.
January 9, 2026
Enhanced Google Ads Creator Tools Streamline YouTube Partnerships

Google Ads has introduced exciting updates to its Creator Partnerships, making it easier for me to manage collaborations with YouTube talents on a larger scale.

With the introduction of Creator Search, I can now effortlessly find YouTube creators by utilizing keywords or channel handles. This tool allows me to refine my search based on subscriber count, average views, location, and their availability for contact. It’s a game-changer, significantly cutting down the manual work involved in discovering and reaching out to creators.

In addition to the search feature, Google has unveiled a new Management section. This centralizes all communications with creators, allowing me to view their names, the status of inquiries, subjects, the latest updates, and scheduled response dates—all in one place with the convenience of direct email access.

Why this matters to me. As creator-led campaigns become a core aspect of media strategies, having better tools to identify the right collaborators and maintain organized partnerships is crucial. The latest enhancements to Google Ads’ Creator Partnerships (beta) cater to these needs perfectly.

First sightings. This update made headlines when Google Ads Specialist Thomas Eccel shared it on LinkedIn, making industry professionals eager to explore its capabilities.

The big picture. These upgrades are pushing Creator Partnerships closer to a comprehensive workflow tool, aiding teams like mine to manage creator collaborations with the same efficiency and accountability that we apply to other paid media endeavors.

Bottom line. By enhancing both discovery and organization, Google’s updates to Creator Partnerships empower me to execute creator campaigns at scale with ease.

Inspired by this post on Search Engine Land.

January 5, 2026
Unlock E-commerce Success Without Relying on Ads

I’ve realized that building a business that thrives solely on advertising is risky. We can’t let our ventures be at the mercy of fluctuating ad performances.

Instead, let’s explore how to establish e-commerce growth engines. These strategies focus on compounding growth over time, emphasizing customer loyalty and enhancing brand strength.

By shifting our approach, we can generate sustainable revenue that doesn’t hinge solely on ad spend.

Inspired by this post on genmark.ai Blog.

November 26, 2025
Effortlessly Manage Google Posts with New Scheduling & Multi-location Tools

I’m thrilled to share that Google Posts now includes features that support scheduling and multi-location publishing within Google Business Profiles. These updates are designed to make it easier for us to manage our Google Posts, whether they are for our businesses or clients.

Scheduling. One exciting new feature when adding a Google Post within our Google Business Profiles is the option to “schedule this post.” We can now select the exact date and time when we want our posts to go live.

Lisa Landsman from Google shared on LinkedIn, “Plan your entire week or month in advance! You can now schedule your Google Posts to go live automatically at the perfect time.”

Multi-location publishing. If you, like me, manage several locations for a business, you’ll find the new multi-location feature incredibly convenient. It allows us to quickly copy Google Posts to some or all of our locations with just a click. Lisa Landsman explained, “Easily create a single post and apply it instantly to multiple business locations in one click.”

What it looks like. Here’s a GIF that shows this functionality in action:

Why we care. I care about these updates because I know how busy businesses can be. Often, we don’t have the time to pause everything just to create a timely Google Post about an upcoming event or important message. Now, we can schedule these posts in advance and copy them effortlessly across locations we manage.

As Lisa Landsman from Google pointed out, “We know the upcoming holiday season is a crucial, and hectic, time for your business. It’s also your biggest opportunity to get your events, offers, and updates in front of potential customers who are actively searching.”

Inspired by this post on Search Engine Land.

November 25, 2025
Simplify Video Ad Campaigns with Google’s Direct Uploads
I recently discovered a game-changing update from Google that’s bound to catch the attention of many advertisers. Google’s Performance Max now allows me to upload video files directly in the “Edit assets” panel, simplifying the campaign setup process significantly. What’s even better? I don’t need a YouTube channel or Shared Library for this.

Here’s the scoop. This handy feature pops up as an “Upload” tab in the Google Ads UI, making it super easy to add video assets during PMax campaign creation. Just a simple drag-and-drop, and I’m set to move on, especially helpful if I’m new to video advertising.

In the YouTube ad setup, I’ll find a clear, highlighted box prompting me to drop in my video file, smoothing out what used to be a more complicated process.

How does it work? These video files are stored in a Google-managed channel, not on my personal YouTube account. While they’re usable in ads, they don’t function like typical YouTube uploads, which might affect how I manage my content.

Why it matters to me. This update is a boon if I don’t have a YouTube presence or need a quick way to upload video assets. However, I should be mindful of the trade-offs: I’ll have no analytics, no remarketing capabilities, no metadata access, and crucially, I won’t own the assets long-term. It’s a convenient option for quick setups, but I must proceed with caution and ideally upload through a proper brand channel when possible.

Important limitations. Using this method imposes several restrictions:
- No YouTube Analytics
- No remarketing audiences
- No metadata editing
- No custom thumbnails
- No ability to appeal rejections or restrictions
- No brand-channel presence or asset ownership
How I found out. The first mention of this update came from Web Marketing Consultant Dario Zannoni, who shared it on LinkedIn. I appreciated his insights into how this could change my advertising approach.

The takeaway. This feature is a great shortcut if I’m in a hurry or don’t have a robust YouTube setup. Still, maintaining best practices by using my official brand channel ensures I preserve analytics, gather audience data, and retain creative control.

Inspired by this post on Search Engine Land.
November 24, 2025
Effortless YouTube and Google Ads Integration Boosts Advertiser Insights
Recently, I’ve noticed Google has started automatically linking YouTube channels with Google Ads accounts. This innovation allows advertisers like me to quickly tap into valuable audience data, though it does require careful permission management.

When Google’s system detects a strong connection between a YouTube channel and a Google Ads account, it takes action by linking them. This gives us richer audience signals without us having to do a manual setup.

What’s happening now? Google will set up these links automatically if a strong relationship is identified, notifying us 30 days in advance. This email notification allows us to decide whether to opt out or connect sooner.

How does it work?

During the 30-day period, if no one opts out, the link will be completed automatically. If I manage both accounts, I can even connect them immediately. There’s flexibility here, too, as I can always adjust permissions or unlink later if needed.

Why this matters to us. This development simplifies how we, as advertisers, access YouTube audience data. It makes it straightforward to target viewers and construct data segments. However, it also introduces uncertainties about control over our assets and the permissions we’ve set.

Benefits for advertisers. Once linked, I can:
- Use YouTube interactions to run more effective ads.
- Leverage organic views and earned actions for performance insights.
- Create data segments from how audiences engage with my channel.
- Consider channel engagement as conversion activities, like subscriptions.
Limitations I’ve noticed
- Channel owners gain no control over the actual Google Ads account.
- Copy or edit capabilities for channel videos are not given to advertisers.
- If personalized ads are disabled, audience data reports are also turned off.
- Restrictions on Video Ads Certification (VAC) are still applicable; removal of these is specific to the linked Ads account.
Managing these links. If I, as an admin, choose to opt out, I can easily do so through the links provided in the notification emails from Google. If opted out, the link won’t be made. Meanwhile, manual linking can always be done via the traditional Google Ads settings menu.

Initial discovery. The new auto-linking feature was first highlighted by Hana Kobzová, founder of PPC News Feed. More on this can be read here.

Final thoughts. With Google’s new auto-linking, we as advertisers can enjoy less setup hassle and better YouTube performance insights. However, it’s crucial to monitor our notifications to ensure that data sharing aligns with our privacy preferences and company policies.

Inspired by this post on Search Engine Land.
November 24, 2025
Unlocking B2B Success: Understanding Your Industry’s CAC
Last updated: November 21, 2025
When people ask me how to assess the ROI of their marketing campaigns, I always suggest starting with the customer acquisition cost (CAC). CAC, alongside Customer Lifetime Value (LTV or CLV), is vital in navigating the realm of B2B marketing.
By examining your CAC, you can identify which marketing channels deserve more attention and which aspects of your marketing strategy could use improvement. Benchmarking your CAC against industry standards is key.
The aim of this article is to guide you in recognizing what qualifies as a good CAC in your industry and to encourage you to even explore how your CAC fares compared to related industries.
Calculating Your Customer Acquisition Cost
To calculate your CAC, simply divide your total marketing and sales expenditures by the number of new customers acquired, using the formula below:
Make sure to perform this calculation annually or on a rolling basis to accommodate seasonal customer behavior changes. If your B2B business enjoys consistent year-round sales, consider quarterly CAC analysis to gauge the impact of new initiatives.
Additionally, calculating CAC per channel allows you to compare different marketing strategies effectively.
This report emphasizes B2B CACs. For B2C data, see our B2C Edition.
After determining your CACs, you can measure them against the industry averages shared below.
Average Customer Acquisition Cost (CAC) By Industry
The table below presents average CACs across 29 B2B industries, gathered from client data spanning January 2022 to August 2025. Consider these dataset limitations:
- Within each industry, we categorize CAC as Organic or Inorganic. Organic CAC includes mainly SEO and Organic Social, while Inorganic CAC covers PPC / SEM and Paid Social.
- Email marketing, events, and other channels are excluded due to insufficient data.
- Data from client analytics is anonymous. Organic data leans towards SEO and Inorganic towards PPC / SEM, given our B2B clientele and service focus.
Below are the analysis results:
[Insert table block here]
Average Customer Acquisition Cost (CAC) for SaaS Companies
Our team also reviewed average customer acquisition costs across 22 SaaS industries to determine each industry’s B2B CAC.
[Insert table rows here]
SaaS Industry CAC
How Your CAC Relates to Customer Lifetime Value
While CAC reflects acquisition costs, Customer Lifetime Value (LTV) reveals the average profit per customer. Calculate LTV by dividing your profit over a chosen period by the number of unique customers, and multiply by their average purchase frequency. Aim for an LTV to CAC ratio of at least 3:1 for optimal financial health.
Keep in mind historical trends and competitor data. A 2:1 LTV to CAC ratio isn’t necessarily negative if you’re seeing improvement over time.
Particularly during new campaigns or long-term strategies, your ratios may fluctuate. For example, if you’ve launched an SEO campaign, results typically appear after 4-6 months.
How to Lower Your CACs
Organic CAC often triumphs over inorganic due to its longevity and skill-based approach. Investing in organic channels yields sustainable results without ongoing cash infusion.
If you’re curious about organic marketing to reduce your CAC, feel free to contact us. Our firm, with multiple U.S. locations, has helped various B2B sectors achieve superior ROI with SEO strategies.
Further Reading
For deeper insights into CAC and its relation to LTV, browse the following resources:
Source

Inspired by this post on First Page Sage Blog.
November 22, 2025