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Google Shopping Bidding Update Gives Me More Control
Read more: Google Shopping Bidding Update Gives Me More ControlGoogle is giving Standard Shopping campaigns access to Maximize Conversion Value bidding without requiring a Target ROAS, giving advertisers more flexibility and control.
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How One Broken PPC Form Cost Months of Valuable Leads
Read more: How One Broken PPC Form Cost Months of Valuable LeadsI look at how one broken PPC form notification cost an agency months of leads, and why Danny Gavin says honest communication, QA, and better systems matter as much as campaign performance.
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LinkedIn Ads CPC Benchmarks: What I Budget vs Google
Read more: LinkedIn Ads CPC Benchmarks: What I Budget vs GoogleI analyzed a year of B2B campaign data to see when LinkedIn Ads really costs more than Google Ads, when the gap narrows, and how I would budget for each channel.
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How AI Recommendations Can Be Manipulated and Defended
Read more: How AI Recommendations Can Be Manipulated and DefendedA synthesis of research and GEO practices explains how poisoned pages and paid mentions can distort AI recommendations and how to reduce the risk.
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Remembering Bruce Clay: SEO Pioneer, Mentor and Leader
Read more: Remembering Bruce Clay: SEO Pioneer, Mentor and LeaderI’m remembering Bruce Clay, the Father of SEO, whose generosity, leadership and decades of work helped shape the search industry.
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How I Turn AEO Data Into Action With Profound Projects
Read more: How I Turn AEO Data Into Action With Profound ProjectsI use Projects in Profound to turn AEO data into ranked opportunities, practical tasks, and agent-ready action so I can spend less time analyzing and more time executing.
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Profound Agent Templates: Launch AI Workflows Faster
Read more: Profound Agent Templates: Launch AI Workflows FasterI can use Profound’s Agent Template Marketplace to clone pre-built AI agent workflows for marketing, SEO, and AEO teams and go live in minutes.
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6 Claude Content Audit Workflows I Reuse for Better SEO
Read more: 6 Claude Content Audit Workflows I Reuse for Better SEOI turn one-off Claude prompts into reusable content audit skills that help me find topical gaps, outdated information, AI visibility issues, and brand voice inconsistencies faster.
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Bad Conversion Data Is Quietly Wrecking Google Ads
Read more: Bad Conversion Data Is Quietly Wrecking Google AdsConversion data does more than power reports. I rely on it to teach Google Ads who to target, how aggressively to bid, and where budget should go, which means bad data can quietly turn automation against business goals.
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Win Competitor Traffic With Demand Gen Conquesting
Read more: Win Competitor Traffic With Demand Gen ConquestingI explain how I use Demand Gen campaigns and negative-intent conquesting to reach competitor-aware buyers earlier, lower costs, and turn competitor weaknesses into stronger PPC opportunities.
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Google Demand Gen Gets Gemini Creative and Reporting Boost
Read more: Google Demand Gen Gets Gemini Creative and Reporting BoostI’m seeing Google bring Gemini-powered creative recommendations, expanded video resizing, and stronger web-to-app measurement into Demand Gen to help advertisers improve YouTube campaign performance and better understand customer acquisition.
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How AI Brand Discovery Turns Visibility Into Recommendations
Read more: How AI Brand Discovery Turns Visibility Into RecommendationsA practical framework for earning AI citations, influencing brand recommendations, and measuring demand that referral reports can miss.