-
How I Help Retailers Win the AI Shelf This Christmas
Read more: How I Help Retailers Win the AI Shelf This ChristmasI explore how Christmas shopping is shifting from traditional search to AI answer engines, and why retailers need to optimize product visibility, mentions, and citations before the 2026 holiday season.
-
How AI Search Is Reshaping Travel Brand Visibility
Read more: How AI Search Is Reshaping Travel Brand VisibilityI’m seeing travel planning shift from traditional search results to AI answer engines like ChatGPT, where brand visibility depends more on mentions, citations, and trust inside AI-generated recommendations.
-
How I Turn Search Console Data Into SEO Wins With AI
Read more: How I Turn Search Console Data Into SEO Wins With AII use AI with Google Search Console to classify intent, uncover hidden query patterns, spot emerging trends, and prioritize SEO opportunities without manually digging through thousands of rows.
-
How I Win the AI Decision Layer in Agentic Commerce
Read more: How I Win the AI Decision Layer in Agentic CommerceI explain how brands can win the AI decision layer by becoming discoverable, understandable, trusted, recommended, and ready for agentic commerce.
-
Google’s AI Ad Disclosures Bring Needed Transparency
Read more: Google’s AI Ad Disclosures Bring Needed TransparencyI’m watching Google expand AI ad disclosures across Search, YouTube, and Discover, making it clearer when ad creative was created or edited with AI.
-
Ask YouTube AI Search Now Reaches U.S. Desktop Users
Read more: Ask YouTube AI Search Now Reaches U.S. Desktop UsersAsk YouTube is now available to signed-in U.S. desktop viewers 13 and older, letting me ask natural-language questions and receive AI-powered responses with videos, Shorts, and follow-up prompts.
-
ChatGPT Ads Updates: New Drafts, Audiences and Formats
Read more: ChatGPT Ads Updates: New Drafts, Audiences and FormatsI’m tracking the latest ChatGPT Ads updates, including custom audiences, suggested ad drafts, a new overview tab, refreshed ad cards, and expanded availability in Japan and South Korea.
-
I Let groas Run Google Ads: What Really Changed Fast
Read more: I Let groas Run Google Ads: What Really Changed FastI found that the real story is not AI replacing PPC teams. It is humans setting the strategy, groas executing continuously, and Google Ads performance improving as the response gap shrinks.
-
Why MMM Still Demands Clean Data and Human Judgment
Read more: Why MMM Still Demands Clean Data and Human JudgmentI see open-source MMM tools making marketing measurement easier to start, but reliable results still depend on clean data, thoughtful modeling choices, and experienced human judgment.
-
Use Google Documentation to Win SEO Buy-In With Proof
Read more: Use Google Documentation to Win SEO Buy-In With ProofI use Google documentation to make SEO recommendations easier to trust, easier to prioritize, and harder to dismiss as vague “best practice” advice.
-
Google Merchant Center Drops “Next” in Simple Rebrand
Read more: Google Merchant Center Drops “Next” in Simple RebrandGoogle Merchant Center Next is now simply Google Merchant Center, with no account changes or action required for merchants.
-
Why I Am Excited About Grok 4.5 Support in Profound
Read more: Why I Am Excited About Grok 4.5 Support in ProfoundI am introducing Grok 4.5 support in Profound, bringing SpaceXAI’s newest flagship model into agentic workflows and knowledge work.