I’m seeing OpenAI continue to build out ChatGPT Ads with a new round of updates for advertisers. In an email, ChatGPT Ads announced changes across ChatGPT Ads Manager and the broader ad experience, including custom audiences, a new overview tab, suggested ad drafts, a refreshed static ad card format, and expanded availability in Japan and South Korea.
Here is what stands out to me from the latest update.
Custom audiences: I can now upload audience lists with 25,000 or more users to include or suppress audiences from campaigns. OpenAI is also allowing bid multipliers for audiences at the ad group level, which gives advertisers more control over how aggressively they want to reach specific segments.
Overview tab: The new overview tab gives me a more centralized place to monitor account health, review recommended tasks that may improve campaign performance, and analyze key performance metrics in a larger, more flexible trend chart.
Suggested ad drafts: If a campaign needs broader content coverage to improve delivery, I may see an option to select “Add new ad” from the campaign view. This feature uses existing website metadata to prefill an ad draft with an image, title, and description, which I can then review, edit, and assign to a campaign and ad group. Importantly, OpenAI says this does not generate new copy or imagery with AI.
Japan and South Korea expansion: ChatGPT Ads are now live in Japan and South Korea. That means campaigns can target users in both markets, giving advertisers more reach if they do business there.
Refreshed static ad card format: OpenAI is also rolling out a refreshed static ad card across web and mobile. I see this as a cleaner, more compact format designed to be easier to read while giving visuals more prominence. This format had already started appearing in late June.
Why I care: ChatGPT Ads are still new, and OpenAI is clearly moving quickly. New targeting tools, reporting views, draft workflows, market expansion, and format tests all point to a platform that is still taking shape.
My takeaway is simple: I need to keep watching these changes closely, test them as they become available, and continue refining ad creative, audience strategy, and campaign structure as ChatGPT Ads matures.
Inspired by this post on Search Engine Land.
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