I’m excited to share that Google is introducing Personal Intelligence to its AI Mode in Google Search! In a recent Labs experiment, AI Pro and Ultra subscribers in the U.S. can now opt-in to this feature over the next few days.
Personal Intelligence was first introduced on the Gemini app last week and is now making its way to Google Search for certain users. According to Robby Stein, VP of Product at Google Search, starting today, subscribers can securely connect their Gmail and Google Photos to AI Mode, enhancing their search experiences.
This feature allows me to receive more personalized responses by connecting across my Google ecosystem, including Gmail, Photos, and YouTube history, right in Google Search. This rollout will be completed in a few days for AI Pro and Ultra subscribers in the U.S.
How to Access Personal Intelligence
This innovative feature is part of a Labs experiment, and opting in is straightforward. It’s available for personal accounts in the U.S., but currently not for Workspace business, enterprise, or education users. Subscribers will automatically gain access as the feature becomes available.
If you’d like to enable it manually, follow these steps:
1) Open Search and tap your profile.
2) Click on Search personalization.
3) Select Connected Content Apps.
4) Connect Workspace and Google Photos.
Inspiring Examples
Imagine asking Google a question like these:
- Help me plan a weekend getaway with my family based on things we like to do.
- Make a scavenger hunt for [partner’s name] to celebrate our anniversary, including a hint about us for each location.
- I’m decorating [child’s name] bedroom; give me theme ideas and decor suggestions.
- If I were the hero/heroine from a book, who would I be?
- What specific era of fashion suits me best?
- Recommend books that fit my current life phase.
- If I were a perfume, what would my top notes and base notes be?
To truly see it in action, you can watch this video:
Why This Matters
This feature, currently available as an opt-in, could become a standard part of Google Search in AI Mode. As a result, searches will become increasingly personalized, making it more challenging to track different website citations for individual users.
Inspired by this post on Search Engine Land.


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