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Experience Personalized AI in Google Search’s New AI Mode

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shivamcrushpressai

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I’m excited to share that Google is introducing Personal Intelligence to its AI Mode in Google Search! In a recent Labs experiment, AI Pro and Ultra subscribers in the U.S. can now opt-in to this feature over the next few days.

Personal Intelligence was first introduced on the Gemini app last week and is now making its way to Google Search for certain users. According to Robby Stein, VP of Product at Google Search, starting today, subscribers can securely connect their Gmail and Google Photos to AI Mode, enhancing their search experiences.

This feature allows me to receive more personalized responses by connecting across my Google ecosystem, including Gmail, Photos, and YouTube history, right in Google Search. This rollout will be completed in a few days for AI Pro and Ultra subscribers in the U.S.

How to Access Personal Intelligence

This innovative feature is part of a Labs experiment, and opting in is straightforward. It’s available for personal accounts in the U.S., but currently not for Workspace business, enterprise, or education users. Subscribers will automatically gain access as the feature becomes available.

If you’d like to enable it manually, follow these steps:

1) Open Search and tap your profile.

2) Click on Search personalization.

3) Select Connected Content Apps.

4) Connect Workspace and Google Photos.

Inspiring Examples

Imagine asking Google a question like these:

  • Help me plan a weekend getaway with my family based on things we like to do.
  • Make a scavenger hunt for [partner’s name] to celebrate our anniversary, including a hint about us for each location.
  • I’m decorating [child’s name] bedroom; give me theme ideas and decor suggestions.
  • If I were the hero/heroine from a book, who would I be?
  • What specific era of fashion suits me best?
  • Recommend books that fit my current life phase.
  • If I were a perfume, what would my top notes and base notes be?

To truly see it in action, you can watch this video:

Why This Matters

This feature, currently available as an opt-in, could become a standard part of Google Search in AI Mode. As a result, searches will become increasingly personalized, making it more challenging to track different website citations for individual users.

Inspired by this post on Search Engine Land.

crushpress.ai community screenshot

FAQs

What is Personal Intelligence in Google Search AI Mode?

Personal Intelligence is a Google Search AI Mode feature that can tailor responses by connecting with parts of a user’s Google ecosystem. The article says it can use Gmail, Google Photos, and YouTube history to make Search responses more personalized.

Who can access Personal Intelligence in AI Mode?

The article says Personal Intelligence is rolling out as a Labs experiment for AI Pro and Ultra subscribers in the U.S. It is available for personal accounts and is not currently available for Workspace business, enterprise, or education users.

How do subscribers enable Personal Intelligence manually?

To enable it manually, open Search, tap your profile, choose Search personalization, select Connected Content Apps, and connect Workspace and Google Photos. Subscribers may also gain access automatically as the feature becomes available.

What kinds of questions can Personal Intelligence help with?

The article gives examples such as planning a family weekend getaway, creating an anniversary scavenger hunt, suggesting bedroom decor themes, recommending books, or giving personalized fashion and perfume-style ideas. These examples depend on the connected personal context available to AI Mode.

Why does personalized AI in Search matter for SEO?

The article notes that if this opt-in feature becomes a standard part of AI Mode, search results may become increasingly personalized. That could make it harder to track website citations consistently across different individual users.

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