Over the past six months, I’ve been on a journey to discover how custom visual assets can enhance SEO performance. I decided to test different design elements across 47 articles on a high-traffic accounting education website.
The experiment involved featured images, infographics, and videos used in both new and existing content. Interestingly, some visuals significantly boosted organic traffic, while others didn’t justify the investment.
Instead of showing that any image can help, my goal was to uncover the ROI of bespoke design elements that could consistently improve organic traffic.
Infographics emerged as the clear winner, with an astounding 110% average increase in organic traffic on the articles that used them.
This taught me a crucial lesson: Custom visuals supercharge already popular pages. They enhance strong content but can’t breathe new life into struggling articles.
The experiment tested how custom visual assets could affect SEO performance across 47 articles on a high-traffic accounting education website. It compared design elements used in both new and existing content.
Which visual formats were tested in the article?
The post says the experiment involved featured images, infographics, and videos. Some of these visuals boosted organic traffic, while others did not justify the investment.
Which custom visual type performed best for organic traffic?
Infographics emerged as the clear winner in the experiment. The articles that used them saw a 110% average increase in organic traffic.
Did custom visuals help every article equally?
No. The post concludes that custom visuals supercharge already popular pages and enhance strong content, but they cannot breathe new life into struggling articles.
What was the main ROI lesson from the visual content test?
The goal was to understand the ROI of bespoke design elements rather than prove that any image can help. The main lesson was that visuals are most valuable when added to content that already has strong performance potential.
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