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Tag: Content Creation

Revamped Google Asset Studio Now Boosted by Gemini AI Tools
Today, I’m excited to share that Google is making significant enhancements to Asset Studio, aimed at helping advertisers like us generate creative assets more efficiently by leveraging the power of Gemini. This was announced at Google Marketing Live 2026.

Driving the news. Asset Studio will now feature AI-driven creation capabilities across text, images, and videos, allowing us to use natural language prompts to guide the process.

Google assures us that the platform is capable of understanding:
- Marketing briefs
- Brand guidelines
- Website content
- Campaign goals
By doing so, it generates creative assets that span different themes and formats, tailored to our needs.

Additionally, Google is integrating the Gemini Omni, their multimodal model, into Asset Studio. This enhances our workflows, especially in video creation.

With 1-Click Creative Testing, we can quickly identify top-performing assets in terms of campaign objectives. This means more efficient testing and better results for us.

How it works. By applying Gemini models, Asset Studio interprets our marketing briefs, guidelines, and objectives. Using natural language prompts, we can generate and perfect our assets, whether they’re text, image, or video. Plus, Gemini Omni ensures our video workflows are seamless.

The aim is clear: centralize creative production and minimize the challenges we face when building campaigns across platforms like Google and YouTube.

Why we care. Creative production bottlenecks are a major issue for us advertisers. Google’s updates show that integrating generative AI into our workflows makes creative production much more streamlined.

For those of us managing cross-platform campaigns, the ability to swiftly generate and test creative assets is a game-changer.

What to watch. As we automate more of our creative processes, it’s important to compare the performance of AI-generated assets against those from traditional workflows. We might need to rethink approval processes and brand safety in light of AI’s growing role.

Availability. We can expect the new Asset Studio features to become globally available in English this summer, opening up new possibilities for our advertising strategies.

Dig deeper. There are more updates from Google Marketing Live 2026 that are worth exploring for additional insights and tools that could benefit our campaigns. For example:
- Google tests new conversational ad formats in AI Mode and Search
- Google launches AI Performance Insights and Conversational Attributes in Merchant Center
- Google expands Direct Offers with AI-generated bundles and native checkout options
- Google brings Meridian marketing mix modeling into Analytics 360
- Google expands Demand Gen with YouTube creator tools
- Google expands Universal Commerce Protocol and launches new agentic shopping tools
- Google launches Ask Advisor across Ads, Analytics and Merchant Center
Inspired by this post on Search Engine Land.
May 20, 2026
How Custom Visuals Doubled My Website’s Organic Traffic

Over the past six months, I’ve been on a journey to discover how custom visual assets can enhance SEO performance. I decided to test different design elements across 47 articles on a high-traffic accounting education website.

The experiment involved featured images, infographics, and videos used in both new and existing content. Interestingly, some visuals significantly boosted organic traffic, while others didn’t justify the investment.

Instead of showing that any image can help, my goal was to uncover the ROI of bespoke design elements that could consistently improve organic traffic.

Infographics emerged as the clear winner, with an astounding 110% average increase in organic traffic on the articles that used them.

This taught me a crucial lesson: Custom visuals supercharge already popular pages. They enhance strong content but can’t breathe new life into struggling articles.

Inspired by this post on Search Engine Land.

May 15, 2026
Transforming SEO: A Guide to Semantic and Programmatic Success

As I dive into the world of Programmatic SEO (pSEO), I understand that many people in the industry view it with suspicion, associating it with low-quality pages and duplication. Often, it’s seen simply as replicating city names on static templates.

Google’s policies on content spam are clear: strategies that generate unoriginal content just to influence rankings will not be tolerated.

In the modern landscape, pSEO isn’t about mass page generation. Instead, I aim to address thousands of search intents with local specificity and semantic depth, achieving what isn’t possible manually.

Here, I share my blueprint for transitioning from syntax-based to semantics-based pSEO, using methods we’ve tested with major companies in Brazil.

When embarking on a pSEO project, it’s common to start with templates. Yet, this approach often misses the mark. For instance, the intent behind “Best Hotel in [Las Vegas]” differs from “Best Hotel in [Orlando],” focusing on entirely different priorities and amenities.

I leverage AI to make content more granular, ensuring that each page addresses unique travel intents rather than generic keywords. My goal isn’t just to create a thousand pages, but a thousand pages that each fulfill a specific travel need.

Before creating content, I must answer a vital question: where does my domain have authority to rank? Failed pSEO projects often miss this step, targeting areas without established authority. My solution involves deep analysis using real Google Search Console data.

Through cluster audits, priority definitions, and strategic calendar alignment, I ensure my pSEO actions enhance topical authority while addressing existing semantic gaps.

Brand consistency is a hurdle when adopting AI. By implementing context governance, I ensure AI-generated content remains true to the brand’s voice, using guidelines to prevent deviations.

For internal linking, I adopt the semantic mesh strategy to ensure that every page connects logically, directing the user through a logical journey rather than dead ends.

In practice, understanding regionalization and seasonality at scale is crucial. Ânima Educação in Brazil is a perfect case study, showing how strategic pSEO leads to precision and considerable business impact.

As I scale content, monitoring with technical SEO agents helps maintain site quality, foreseeing issues like indexing problems or high LCP in real time.

In summary, successful SEO is about integrating the efficiency of technology with the nuanced human touch to deliver timely and relevant content to users.

Inspired by this post on Search Engine Land.

May 1, 2026
Seamless Integration: Framer and Profound Agents Unite

As someone who loves efficient workflows, I’m thrilled to share that Framer users can now enjoy a smoother process from insight to content creation, thanks to Profound Agents. This integration allows Profound Agents to directly read and write within your Framer CMS, streamlining the way content is produced and staged as live CMS items without leaving the current workflow.

By eliminating unnecessary steps and ensuring that everything stays within the ecosystem, this new capability saves time and enhances productivity. It’s perfect for those of us who value both speed and precision in content creation.

Inspired by this post on Try Profound Blog.

April 21, 2026
Google’s Crackdown: Are Listicles Losing Their SEO Power?
Recently, I’ve found myself pondering whether low-quality listicles are starting to lose their footing in Google Search. Imagining the golden days when simple top-ten lists ruled the web raises the question: will they continue to thrive or face obsolescence?

I’ve learned that Google has noticed these weak ‘best of’ lists and is actively working to combat this issue in both Search and Gemini. Interestingly, if I were to rank my own product as number one in my “best of” list, it could not only be a search-quality dilemma but also a possible violation of new FTC regulations that took effect in October 2024.

Driving the news. Lily Ray pointed out on LinkedIn that the FTC’s Consumer Review Rule (16 CFR Part 465) bans several deceptive practices involving reviews and testimonials. Examples include presenting company-managed content as independent reviews, publishing reviews of products never used, and attributing reviews to unwritten sources.
- Presenting company-controlled content as independent reviews.
- Publishing reviews of products or services never actually used.
- Attributing reviews to people who didn’t write them.
Faced with penalties reaching up to $53,088 per violation, where each page could potentially be judged separately, it’s wise to rethink our approach. Lily also shared a reference table created alongside Claude, providing further insight.

Why now? Over the past couple of years, “Best X” and “Top 10 Y” listicles have become a popular GEO tactic, performing well in search and even influencing AI-generated answers. But their heyday may now be at risk.

The backstory. Before the FTC rule was finalized, some companies faced legal challenges for producing hundreds of “best of” pages that ranked their own services top, fabricated competitor reviews, and used counterfeit testimonials.
- Ranked its own services #1.
- Included fabricated competitor reviews.
- Used fake reviews on third-party platforms.
The Better Business Bureau later reprimanded these companies for their unsubstantiated claims.

What’s happening. Today’s listicles frequently follow this pattern: publishing “best tools” lists, including untested competitors, applying subjective scoring, and placing their own brand at the top. They often give the illusion of independence or firsthand evaluation.
- A brand publishes a “best tools” list.
- Includes competitors it hasn’t tested.
- Uses subjective or invented scoring systems.
- Ranks itself #1.
The nuance. While it’s still possible to create comparison content featuring your own product, the FTC suggests heightened risk when implying objectivity, using non-genuine reviews, or failing to disclose material relationships.
- You imply objectivity, but promote your own product.
- You present reviews not based on real experience.
- You fail to clearly disclose material relationships.
What Google is saying. Google acknowledges the trend towards low-quality listicles. A spokesperson informed The Verge that Google imposes protective measures against such manipulation in both Search and Gemini. They continue to advise creating content intended for real people, ensuring it’s comprehensible to search systems.

Why we care. The strategy that once provided high visibility might now bear risks, not only from regulatory authorities but also from possible changes to Google’s search algorithms. Consequently, this former GEO mainstay might see a rapid decline as its influence diminishes.

Caveat. I must emphasize I’m not a lawyer. It’s always best to consult your own legal counsel if you’re contemplating the continued use of this tactic.

Inspired by this post on Search Engine Land.
April 6, 2026
Transform Your Marketing: Google’s Veo Brings AI Video Generation to Google Ads

I’ve discovered an exciting new development in Google Ads — a tool called Veo, which lets me easily convert up to three static images into engaging 10-second video ads for YouTube. All of this is possible without the need for extensive video production.

Now, I can craft short videos directly in Google Ads thanks to Veo, Google’s advanced generative video model. There’s no need to worry about video production hassles anymore.

How it works. I simply upload up to three static images into the Asset Studio, and Veo magic happens. It generates videos up to 10 seconds long, incorporating natural motion tailored for YouTube’s audience. With customizable templates, these can quickly become ready-to-serve ads.

What else it can do. By integrating with Nano Banana, I can further enhance my creatives, swapping backgrounds, adjusting texts, and fine-tuning content for specific audience interests.

The bigger picture. This innovation is part of Google’s ongoing effort to democratize video advertising. Earlier, I witnessed the rollout of video templates and automatic video creation in Demand Gen campaigns, and now, this takes things a step further, making creative video accessible to advertisers without extensive production resources.

Why we care. Video ads generally outperform static graphics on YouTube, but typically, they demand significant time, budget, and expertise. Veo simplifies this, enabling me to transform existing product images into professional video ads rapidly. For campaigns heavy on images, this is a game-changer.

Early testing caught my attention when Ameet Khabra, founder of Hop Skip Media, shared insights on LinkedIn. She noted that “consumer product brands with clean imagery and inherent motion logic will benefit most.”

The bottom line. With AI creative tools becoming mainstream in Google’s ads platform, the divide between advertisers with and without production budgets is narrowing. If you’ve struggled to get a video production budget approved and have assets with inherent motion logic, now is an excellent time to experiment with AI-generated video in Google Ads.

Inspired by this post on Search Engine Land.

March 27, 2026
Uncovering AI’s Citation Preferences: Listicles Lead the Way

I recently delved into a fascinating study exploring how AI citations are significantly influenced by certain content formats. It turns out listicles, articles, and product pages are at the forefront, driving over 52% of mentions across various AI language models.
The research, conducted by Wix Studio AI Search Lab, analyzed a whopping 75,000 AI answers and more than a million citations across platforms like ChatGPT, Google AI Mode, and Perplexity. It’s an exciting revelation that showcases the power of content structure in digital landscapes.
The findings? Listicles claimed the top spot with 21.9% of citations, followed by articles at 16.7% and product pages at 13.7%. When combined, these formats make up a majority of the citations AI references.
What’s interesting is that articles tend to dominate when it comes to informational queries, being cited 2.7 times more than other formats. Meanwhile, listicles capture nearly 40% of commercial-intent citations, almost double compared to any other type.
The Why Behind Intent. It’s fascinating to see how query intent, rather than industry or AI model, is the strongest predictor of which content gets cited. This trend doesn’t shift much across different sectors, from SaaS to health industries.
Informational queries skew towards articles (45.5%) and listicles (21.7%), while commercial queries are dominated by listicles (40.9%). Interestingly, transactional and navigational queries favor product and category pages, with those two formats comprising about 40% of the citations combined.
The Impact for Us. This study is incredibly insightful, illustrating why aligning content types with user intent is more strategic than simply generating content. Articles serve to inform, listicles foster comparisons, and product pages drive conversions. Tailoring content to align with user goals might just be the key to snagging more AI citations and enhancing visibility.
Not all listicles perform equally. In professional services, third-party listicles account for 80.9% of citations, showing a preference for neutral editorial comparisons over branded lists by large language models.
Looking at Model Preferences. While all models have a penchant for listicles, their other preferences vary. ChatGPT leans heavily towards articles and informational content, Google AI Mode shows a balanced approach, and Perplexity stands out with 17% of its citations coming from discussions on platforms like Reddit and forums.
Industry-Specific Trends. Though preferences shifted slightly among industries, there are notable trends. SaaS and professional services veer towards listicles, health sectors favor authoritative articles, and ecommerce spreads its citations across listicles, articles, and category pages. Interestingly, home repair maintains an even distribution across different formats.
I’m intrigued to know more! The comprehensive research can be found here.

Inspired by this post on Search Engine Land.

March 24, 2026
Harness Google Search Console Data with Profound Agents

I’m excited to share that I can now effortlessly integrate Google Search Console data directly into any of my Profound Agents. This powerful combination, uniting Search Console insights with Profound’s answer engine data, is transforming how I handle reporting, content creation, monitoring, and optimization.

Staying on the Profound platform makes the entire process seamless, allowing me to focus on what truly matters—building and optimizing my digital strategies without the hassle of platform switching.

Inspired by this post on Try Profound Blog.

March 20, 2026
Building a Nonprofit Digital Presence That Truly Makes an Impact

For as long as I can remember, having a digital presence for a nonprofit has been more than just an optional asset—it’s the central hub for delivering our mission, engaging with donors, and advocating for change.

Many organizations, including those I’ve worked with, often find themselves challenged by the technical and strategic requirements necessary to transform a simple website and social media accounts into an effective digital ecosystem.

It’s not just about establishing an online presence. It’s about creating a dependable infrastructure that allows us to control our narrative, safeguard our assets, and accurately measure the results of our digital efforts.

From my experience collaborating with multiple organizations, I’ve learned valuable lessons about managing a nonprofit’s digital presence. Here, I’ll share practical insights into key elements while highlighting the common pitfalls to avoid.

If you’re supporting an organization with its digital marketing efforts and they haven’t embraced these practices yet, prioritizing the organization’s digital setup should be your first step.

1. Own your foundations: Domains and account control

Owning your organization’s name and story is an integral part of managing your online reputation efficiently. It is vital to ensure direct ownership of all technical assets—a risk I often see underestimated.

Unfortunately, I’ve witnessed situations where volunteers or third-party agencies register domains or create social accounts using personal credentials. Consequently, if they leave, access to these crucial digital channels can be lost.

Domain ownership should always be in the organization’s name, utilizing a general email address that multiple stakeholders can access. This mitigates potential access issues in the future.

Similar precautions should be taken with website hosting and social media account management to ensure full control over these assets.

For more information on optimizing nonprofit presence, consider resources like Google Ad Grants, which can boost engagement through targeted advertising efforts.

2. Move beyond ‘winging it’: The editorial calendar

Nonprofits often only post when they have an immediate need—typically during fundraising drives. However, this approach can lead to donor fatigue and low interaction levels.

An effective content plan enriches community engagement by blending success stories and educational pieces with occasional action requests.

Employ an editorial calendar to organize content themes and individual posts, ensuring consistent and coordinated messaging across various platforms.

3. Tracking what matters (and ignoring what doesn’t)

Data is a powerful tool for informing future decisions, yet many organizations focus on vanity metrics without understanding their effect on actual outcomes.

Implement conversion tracking to assess real visitor impacts, and use behavioral analytics to optimize user engagement and alleviate obstacles in the donation process.

4. Optimize for the ‘mobile-first’ donor

With most web traffic originating from mobile devices, nonprofits must ensure their online platforms are optimized for speed and simplicity. Slow or complex donation processes can deter potential contributors.

Offering multiple payment options, like Apple Pay or PayPal, can further simplify the donation process, increasing the likelihood of conversion.

Common pitfalls to avoid

Occasionally, nonprofits undermine their digital strategy by targeting a broad audience. It’s essential to define and focus on your ideal supporter to create meaningful connections.

Neglecting accessibility excludes portions of potential audiences. Ensuring your content is accessible to those with disabilities is critical to fulfilling your mission.

Lastly, maintaining a dynamic digital environment through regular audits helps ensure continued relevance and effectiveness.

Through consistent asset management, content planning, and data-driven decision-making, your digital presence can significantly amplify your mission’s reach and impact.

Inspired by this post on Search Engine Land.

March 17, 2026
Unlock Content Creation with Profound: Harness Prompt Volumes

I’ve found an incredible new way to streamline content creation, competitive analysis, reporting, and monitoring with the latest Profound Agents feature. We can now effortlessly integrate prompt volume data directly into any Profound Agent, bringing together all our workflows into a single platform. This innovation is perfect for marketers looking to enhance efficiency.

Inspired by this post on Try Profound Blog.

March 17, 2026

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