CrushPress.AI

Google Shifts Offline Conversion Imports to Data Manager API

```json { "alt": "Close-up of a smartphone displaying Google Ads logo next to a laptop keyboard.", "caption": "Navigating the digital marketing world with Google Ads, right at your fingertips.", "description": "An image showing a smartphone displaying the Google Ads logo, resting beside a laptop keyboard. The composition highlights the integration of digital advertising tools with everyday technology, emphasizing accessibility and connectivity for marketers and advertisers. The Google Ads logo is prominently featured, underscoring the service's role in online advertising. Keywords: Google Ads, digital marketing, smartphone, laptop, advertising tool." } ```

Written by

shivamcrushpressai

in

, ,

As a developer working with Google Ads, I’ve recently learned that Google is encouraging us to migrate offline conversion imports from the Google Ads API to the Data Manager API by June.

Starting June 15th, Google plans to phase out offline conversion imports through the Google Ads API for some developers, which could impact how we track conversions.

For those of us who depend on these offline conversion imports, including enhanced conversions for leads, it’s crucial to transition our workflows to the Data Manager API to ensure seamless operations.

Details. We’re now aware that after June 15, offline conversion imports using the UploadClickConversions request will become non-functional for accounts inactive with this feature for the past 180 days, as per Google’s notification to developers.

This change specifically targets offline conversion imports and enhanced conversions for leads, while all other operations in the Google Ads API will continue as usual.

According to Google, we should transition our workflows to the Data Manager API moving forward.

Why this matters. Offline conversion imports play a critical role in measuring leads, sales, and other actions occurring offline. Without timely migration, our conversion data might not integrate into Google Ads, affecting reporting, attribution, and automated bidding performance. This shift aligns with Google’s broader strategy towards AI-driven, centralized data infrastructure.

```json { "alt": "Google Ads API offline conversion usage changes announced effective June 15, 2026.", "caption": "Exciting updates for Google Ads API users! Starting June 15, 2026, use the Data Manager API for enhanced offline conversion imports.", "description": "This image details upcoming changes in Google Ads API concerning offline conversion imports. By June 15, 2026, developers must transition to using the Data Manager API for this functionality. The change aims to improve the developer experience and provide additional features for sending data to Google. The notice includes steps for those who haven't used the UploadClickConversions request in the last 180 days, recommending continued use of the Google Ads API for non-offline conversion operations." } ```

The bigger picture. This move signifies Google’s ongoing effort to centralize data ingestion and streamline measurement infrastructure through automation.

Google promotes the Data Manager API as a comprehensive system for sending advertiser data into Google Ads, embracing functions like Customer Match and conversion imports, with additional capabilities for developers.

Between the lines. With attribution leaning more on privacy-centric, first-party data, Google is narrowing down its advertising tools to more integrated systems that leverage AI-driven campaign products.

For developers and platforms, the migration necessitates updates to integrations, the redevelopment of import processes, and the testing of new workflows ahead of the deadline.

What’s next. We can continue using the Google Ads API for non-offline conversion functions, but must shift any workflows involving offline conversion imports to the Data Manager API before June 15th to avoid disruptions.

First spotted. I came across this update through a post by PPC Specialist Arpan Banerjee, who shared the communication he received on LinkedIn.

Inspired by this post on Search Engine Land.

crushpress.ai community screenshot

FAQs

What is changing for offline conversion imports in Google Ads?

Google is encouraging developers to move offline conversion imports from the Google Ads API to the Data Manager API. Starting June 15, offline conversion imports through the Google Ads API may be phased out for some developers.

Which Google Ads API request is affected by the June 15 change?

The post says offline conversion imports using the UploadClickConversions request will become non-functional for accounts that have been inactive with this feature for the past 180 days. The change specifically targets offline conversion imports and enhanced conversions for leads.

Will all Google Ads API operations stop working after June 15?

No. The post states that non-offline conversion functions in the Google Ads API can continue as usual, while workflows involving offline conversion imports should shift to the Data Manager API.

Why does this migration matter for advertisers and developers?

Offline conversion imports help measure leads, sales, and other actions that happen offline. Without a timely migration, conversion data might not integrate into Google Ads, affecting reporting, attribution, and automated bidding performance.

What should developers do before the deadline?

Developers and platforms should update integrations, redevelop import processes, and test new workflows before June 15. Any workflow involving offline conversion imports should be moved to the Data Manager API to avoid disruptions.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

More posts