Join Leaders at ‘Engage with SAP Online’ to Elevate Customer Engagement

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I often find myself pondering the vital question every marketing leader should consider: How robust are our customer relationships? Not just the campaigns or channels but the genuine connections we forge with our customers.

This question is more challenging than it seems. Over the past two decades, we’ve focused on building around specific channels.

Every channel like email, social media, or ecommerce had its own team, its own metrics, and its own measure of success. From our perspective, it appeared as progress—after all, each team reached its goals.

Yet, customers felt like they were dealing with multiple companies under one logo. Imagine receiving a heartfelt ‘We miss you!’ email the day after a frustrating customer support experience. Sales might not realize a demo had already been seen. In-store purchases could go unnoticed by the ecommerce team. There’s simply no unified memory or relationship there.

On March 11, 2026, top minds in marketing, customer experience, and engagement, including those from BMW, Essity, and Sinch, will converge at Engage with SAP Online. This free, virtual event is essential for leaders ready to shift from isolated channel optimization to holistic customer relationship building.

Who’s Speaking and Why It Matters

The event kicks off with Sara Richter of SAP Engagement Cloud sharing insights from the SAP Engagement Index, a global study. But the real highlight is the presentations that follow.

Mark Ritson, known for his no-nonsense marketing approach, will deliver the keynote on the trends reshaping customer experience. Expect a sharp analysis on the fast-changing customer behaviors and why loyalty needs to transcend marketing.

Following Ritson, Jutta Richter from BMW will discuss modern customer journeys and brand relevance. Daniele Tedesco from Essity and Venky Naravulu from Sinch will share practical lessons on AI and connected systems.

The discussions will focus on what’s effective, what’s not, and actionable steps to enhance engagement.

The Backdrop: Why This Conversation is Urgent

This event is critical as there’s a growing disconnect between customer expectations and organizational delivery capabilities, as highlighted by the SAP Engagement Index.

SAP calls this the Engagement Divide, a widening gap that underscores the urgent need for a new operational model focused more on relationship management rather than isolated channel success.

As businesses navigate this challenging terrain, the speakers at Engage with SAP Online are set to provide the strategies needed to organize around customer relationships effectively.

Engage with SAP Online

Date: March 11, 2026

Time: 9:00 AM ET | 1:00 PM GMT | 2:00 PM CET

Format: Free, virtual, half-day event Register now!

Inspired by this post on Search Engine Land.

FAQs

What is Engage with SAP Online?

It is a free, virtual event that brings together leaders from marketing, customer experience, and engagement to shift from channel-focused optimization to holistic customer relationships.

Who are the speakers at the event?

Sara Richter will share insights from the SAP Engagement Index. The keynote is by Mark Ritson, with Jutta Richter (BMW), Daniele Tedesco (Essity), and Venky Naravulu (Sinch) discussing modern journeys and AI.

Why is this conversation urgent?

There is a growing disconnect between customer expectations and organizational delivery, highlighted by the SAP Engagement Index, called the Engagement Divide. The event promotes a new operational model focused on relationships rather than isolated channels.

When is the event and how can I attend?

Date: March 11, 2026. It is a free, virtual, half-day event. Registration is available online via the provided link.

What can attendees learn from the event?

The discussions cover what works and what doesn’t in engagement, with actionable steps to improve relationships. Attendees will hear practical lessons on modern customer journeys, brand relevance, and how AI and connected systems support engagement.

AI Customer Journey Engagement Leadership Marketing Strategy