I’ve just discovered a game-changing update from Google Ads that’s making my life a whole lot easier. Now, Google Ads shows per-product campaign eligibility, which makes spotting gaps and overlaps a breeze.
With this new feature, I can see exactly which campaigns my products are eligible for, right within the Products section. This has transformed the way I approach campaign tracking.
How it works. I find the new dashboard in the Products section incredibly useful. It includes:
- A table that shows product details, status, issues, and priority flags
- A line graph summarizing campaign status trends
- Filters that let me segment eligibility views
- A pop-up panel listing “Eligible” and “Not eligible” campaigns per product
Why we care. This update helps me quickly identify products that are missing from essential campaigns or unintentionally overlapping, especially in Shopping and Performance Max. It saves me the hassle of bouncing between different campaign views to diagnose issues.
The big picture: These changes allow me to swiftly spot products not running in expected campaigns and identify overlap before it’s a budgeting issue, all while minimizing time spent on troubleshooting.
Between the lines. It’s clear that Google is focusing on giving advertisers like me more precise control over Shopping campaigns, a key factor in product-level optimization and profitability.
When. The feature is available now in Google Ads.
First seen. I first learned about this update thanks to Hana Kobzová from PPC News Feed.
Inspired by this post on Search Engine Land.
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