I’ve discovered how custom GPTs can revolutionize how we handle SEO, transforming repetitive tasks into efficient workflows. By leveraging AI, we can speed up our processes, from planning and analysis to reporting and technical work.
If you don’t have access to paid ChatGPT, don’t worry. You can still utilize these prompts by saving them as standalone references in your notes. Remember, they’re just starting points, so modify them to fit your team’s requirements.
Working with AI requires trial and error. My advice is to start with small tasks to practice writing prompts. Iterate on them and take notes on what produces good outputs.
AI can sometimes be verbose, so it’s helpful to set strict formatting guidelines and clear context. Upload resources and articles to guide AI results, and always define the role and audience upfront.
Let’s dive into seven prompts that I’ve found incredibly useful for developing custom GPTs dedicated to planning, analysis, and ongoing SEO tasks:
1. Project plan GPT
By analyzing previous project plans, I can create a GPT that assists in drafting this year’s focus areas.
How to set it up
- Input project plans from previous years.
- Specify a format for consistency.
- Determine the number of items or sections to include.
- Include specific details unique to your team.
- Optionally, integrate team feedback and retrospectives.
Example prompt
Based on last year’s project plan, outline this year’s focus. List three critical items for each quarter, ensuring at least one covers link building.
Include a one-sentence summary for each recommended item and at least two KPIs to measure success.
[Insert last year’s plan.]
Now critique the plan. Offer three reasons against focusing on these items, providing sources for your notes.
Dig deeper: How to use ChatGPT Tasks for SEO
2. Site performance GPT
By connecting performance dashboards or custom GA reports to ChatGPT, it can handle initial issue identification. This allows me to focus on investigating critical trends.
How to set it up
- Hook up reporting tools or upload data directly.
- Direct AI on specific aspects to investigate.
- Set frequency for data review, such as daily or weekly.
- Provide examples of pages or categories to analyze.
Example prompt
Here’s the weekly site report. Analyze this week’s performance against last week’s data, summarizing sessions, conversions, and engagement.
Highlight three successes and three areas needing improvement, color-coded by significance.
[Insert report doc.]
3. Competitor analysis GPT
I’ve found it invaluable to scrutinize what works on competitor sites. This often involves tools like Semrush or Ahrefs.
How to set it up
- Integrate Ahrefs, Semrush, or upload relevant reports.
- Select competitors and identify top-performing pages.
- List key metrics for evaluation.
- Create unique prompts for various levels of analysis.
- Optionally, document metrics requiring deeper scrutiny.
Example prompt
As an SEO analyst, compare these URLs. Present a table detailing backlinks, average rank, top keyword, sessions, and value for each URL.
Provide a concise summary of category leaders, referencing this link for criteria and citing sources.
URL 1:
URL 2:
URL 3:
Article reference:
Dig deeper: Advanced SEO competitor analysis for better rankings
Now, more than ever, custom GPTs are making a significant impact alongside existing SEO tools and workflows. They’re not about replacing the tools we use, but about making initial tasks smoother so that we can focus on insightful and strategic actions. By integrating them into our everyday processes, from planning to technical checks, we can really enhance our productivity.
Inspired by this post on Search Engine Land.
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