Hey there, have you heard about Google’s latest feature within Google Discover? They’ve just launched Search profiles in the U.S., and it’s a game-changer for publishers like me. These profiles act as enhanced landing pages where my audience can not only follow me but also see a collection of my latest articles, videos, and social media posts all in one convenient spot.
Google has been working on this for quite some time, refining and testing it over several months. They’ve even made some tweaks, such as adding shortnames, which make it even easier to share these profiles.
What are Search Profiles? According to Google’s description:
“Search profiles give publishers and creators a central place to showcase their latest articles, videos, and social posts. People can easily follow sources from their profile, so they’re more likely to see that content on Discover, found on the home screen of the Google app.”
It’s described as a “new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across platforms and help audiences find accurate, up-to-date information about sources on Search.”
What it looks like: Curious to see it in action? Here’s a video demonstration:
Managing Your Search Profile: If you’re a publisher or creator with a significant following on a major social or video platform, you’re in luck! You’ll be able to claim your Search profile, personalize it with an avatar, bio, and links to your website and social media platforms.
Once you claim your profile, it might even create a Knowledge Panel for you, or enhance your existing one with updated details and a direct link to your profile.
If you’re interested in setting up your own Search profile, check out this guide for creating a profile, claiming an existing one, and managing it.
Availability: Currently, this feature is available in the U.S. for users and publishers who meet a certain follower threshold. Here’s what you need:
- TikTok: 300,000 followers
- YouTube: 100,000 subscribers
- Instagram: 100,000 followers
- X: 100,000 followers
Why This Matters: As a publisher, I’m always looking for ways to get more visibility. Google’s new feature allows us to increase our reach not just on Google platforms but across our entire digital presence. It’s an exciting time, though one has to ponder whether this will be enough in the fast-paced world where AI continues to evolve.
Inspired by this post on Search Engine Land.
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