I’ve always found it fascinating how existing tools for tracking sentiment in AI responses barely scratch the surface. They might show me if sentiment is up or down, sometimes even by platform, yet they leave me with the most daunting task: understanding what’s actually behind these shifts and figuring out my next steps.
This bottleneck is where many AEO strategies come to a halt. I realized there was a need for a more comprehensive solution, which led us to rebuild Sentiment within Profound. Our aim was to eliminate the guesswork and provide actionable insights that truly empower us to shape AI narratives effectively.
Inspired by this post on Try Profound Blog.

FAQs
What does Profound's new Sentiment tool do?
It transcends traditional AI sentiment tracking by delivering deep insights and actionable strategies. This helps you move beyond surface-level trends to understand what’s behind shifts and what steps to take next.
Why did Profound rebuild Sentiment?
To eliminate guesswork and provide actionable insights that empower users to shape AI narratives effectively.
What is the aim of the Sentiment tool?
To empower users with insights that shape AI narratives. It moves beyond surface sentiment signals to provide concrete next steps.
What inspired the Sentiment tool?
It was inspired by a post on the Try Profound Blog. The linked discussion highlighted the need for deeper, more actionable sentiment tools.
What visual element accompanies the post?
A figure includes a CrushPress community screenshot linked to a login page. The image is shown to illustrate the post context.

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