I’ve recently discovered a new tool that could significantly streamline how I manage my ad campaigns. Google has rolled out a feature that adds more precision to policy appeal processes, potentially saving time and reducing the chance of resubmitting outdated ads.
Driving the news. With this update, Google now allows me to select ads from specific campaigns when requesting a re-review. This is part of Google’s effort to simplify ad appeals, reducing the bulk of unnecessary submissions that can bog down the process.
Before this change, I often found myself resubmitting all eligible ads across an account, including those from older campaigns that were not relevant to current policies.
This was not only time-consuming but also cluttered the review process with ads that hadn’t been updated yet.
What’s new. Now, with the “Select eligible campaigns” option available on the Google Ads policy violations page, I can fine-tune my appeals. This means I can send only the ads that have been recently updated, while ignoring outdated campaigns.
Here’s how this benefits me:
- Reduce unnecessary inclusions of old ads,
- Simplify and expedite the appeal process,
- Focus on solving current ad issues effectively.
Why we care. For those of us handling large accounts, being able to fine-tune bulk submissions by campaign makes managing widespread disapprovals or policy issues more efficient. It not only speeds up the process but minimizes confusion when dealing with multiple policy amendments at the same time.
The bottom line. While it might not be a groundbreaking product launch, this update is a workflow enhancement that many advertisers like myself have long been waiting for. It offers greater control and less hassle when addressing disapproved ads.
First spotted. Hana Kobzová at PPC News Feed was the first to notice this valuable update.
Inspired by this post on Search Engine Land.
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