I’ve been eagerly following the latest developments from Google, and their new Ads DevCast is truly a groundbreaking resource for developers like me. This initiative offers technical insights into Google Ads and highlights how AI-driven changes are transforming ad APIs.
The new show is hosted bi-weekly by Cory Liseno, as part of the Google’s Advertising and Measurement Developer Relations team. Ads DevCast focuses on deep technical dives across key tools like Google Ads, Google Analytics, and Display & Video 360. It feels like a direct line to the experts who are constantly innovating in our field.
What’s interesting here is that Ads DevCast complements Ads Decoded, which is more about campaign strategy, hosted by Ginny Marvin. It’s specifically designed with us developers in mind, highlighting the need for a specialized approach to understanding these platforms.
The first episode, intriguingly titled “MCPs, Agents, and Ads. Oh My!”, delves into the “agentic shift” that Google is observing. With AI agents becoming the main users of ad APIs, this shift is something we’re all keenly interested in.
For those of us deeply involved with Google’s ad tools, Ads DevCast is an invaluable resource. It helps us stay ahead of technical evolutions, discover new capabilities quickly, and build efficient integrations in a landscape increasingly dominated by AI.
I see Google broadening the horizon from a niche “Ads Developer Community” to a wider “Ads Technical Community.” This change allows marketers to carry out technical tasks without needing exhaustive development cycles.
As a pilot project, Ads DevCast is still very much in development, and Google is actively seeking feedback from us to refine future episodes. It’s exciting to know we can influence its direction.
This initiative reinforces Google’s commitment to keeping us in the loop with their latest innovations, enabling us to adapt quickly and effectively in an AI-first world. Check out Ads DevCast if you haven’t already!
Inspired by this post on Search Engine Land.
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