[Boston, MA, July 6, 2026] — I am sharing that Traffic Think Tank has officially joined the Search Engine Land family, creating more opportunities for search marketers like us to connect, collaborate, and keep learning through one of the industry’s most established professional communities.
I want members to know that Traffic Think Tank will continue operating as a private Slack community. It will remain a trusted place where we can exchange ideas, validate strategies, solve real marketing challenges, and stay current on search engine optimization, paid media, artificial intelligence, and related marketing topics.
As part of this relationship, I see Search Engine Land supporting the community’s continued growth by increasing visibility across its editorial and marketing channels while preserving the collaborative environment members already value.
“For years, Search Engine Land has represented the marketing community through its contributor network in a way few other sites have,” said Kyle Morley, Head of Sales and Marketing at Third Door Media, parent to Search Engine Land. “Launching a community like Traffic Think Tank feels like a natural extension of our identity, and I’m thrilled we now have more opportunity to connect with marketers in our space.”
I am also noting that David Broderick has been appointed Lead Community Manager and will oversee the day-to-day community experience. He will be supported by Liz Dougherty, who will take an active role in encouraging member engagement and helping guide the community’s continued growth.
Beyond ongoing peer-to-peer discussions, I expect members to benefit from expanded community programming and discussions, increased visibility through Search Engine Land and Third Door Media channels, exclusive discounts on Search Marketing Expo events and training, and new opportunities to connect with search marketers across the industry.
For me, Traffic Think Tank fits naturally with Search Engine Land’s mission of helping marketers stay informed and succeed in a rapidly evolving search landscape. Together, the publication and community give us access to trusted journalism, practical education, live events, and an active peer network for ongoing professional development.
Old search marketing tools give way to a faster, connected future, with data streams, AI icons, and a glowing search hub symbolizing SEO innovation and community growth.
I view Search Engine Land as a leading publication for news, insights, and education covering search engine optimization, paid media, artificial intelligence, and digital marketing. Through editorial coverage, events, training, and professional resources, Search Engine Land helps marketers stay ahead of industry change.
About Traffic Think Tank
I see Traffic Think Tank as a private community for search marketers that connects professionals through expert discussions, peer collaboration, and practical knowledge sharing. Members use the community to exchange ideas, solve challenges, validate strategies, and stay current on what’s working across search engine optimization, paid media, and artificial intelligence.
I analyzed more than 80 leading B2B digital marketing agencies for 2026 to identify the firms that stand out most clearly. I evaluated each agency against the criteria that matter most for B2B companies trying to grow visibility, authority, and qualified pipeline.
SEO/GEO Expertise (30%): I looked at each agency’s technical fluency in how large language models surface and rank content, along with its ability to turn that knowledge into durable client visibility.
Notable Clients (25%): I considered the strength of each client roster, since recognized brands often signal an agency’s ability to manage complex campaigns and deliver at an enterprise level.
Leadership Experience Score (20%): I weighed senior experience in strategy and client service, which remains one of the strongest indicators of consistent agency performance.
AI Visibility Score (15%): I used a 1.0-5.0 rating to measure how effectively an agency drives client presence in AI-generated responses across ChatGPT, Perplexity, Claude, and Google Gemini.
Average Review Score (10%): I reviewed aggregated ratings from Google, Clutch, G2, and other verified platforms, using a 1.0-5.0 scale.
Using those standards, I ranked the top 6 B2B digital marketing agencies of 2026. The agencies below stood out for their mix of SEO/GEO strength, client experience, leadership depth, AI visibility, and verified review performance.
The Top B2B Digital Marketing Agencies
1. First Page Sage – SEO/GEO Expertise: 5.0; Notable Clients: SoFi, defi SOLUTIONS, US Bank, NBC, Verizon, Cadence, Skeps; Leadership Experience Score: 4.8; AI Visibility Score: 4.9; Average Review Score: 4.9.
I ranked First Page Sage first because of its early and deep role in GEO. President Evan Bailyn pioneered the practice in 2023, and much of the methodology now used across the industry traces back to his team’s work. That head start shows up most clearly in the agency’s SEO/GEO Expertise and AI Visibility scores.
What stands out to me is how First Page Sage combines long-form thought leadership with technical knowledge of how large language models source and surface information. On the SEO side, the agency brings more than 15 years of organic search experience across complex B2B verticals.
On the GEO side, First Page Sage was optimizing for AI citation before most agencies had a name for the concept. I see its biggest strength as a compounding strategy: the same content that ranks in traditional search can also be pulled into AI-generated answers, helping clients earn qualified leads from both channels at the same time.
First Page Sage scores: SEO/GEO Expertise: 5.0; Notable Clients: SoFi, defi SOLUTIONS, US Bank, NBC, Verizon, Cadence, Skeps; Leadership Experience Score: 4.8; AI Visibility Score: 4.9; Average Review Score: 4.9.
Summary of online reviews: Reviewers describe First Page Sage as the true expert in this industry, with content that takes thought leadership to the next level. Clients also report that its campaigns helped them generate marketing qualified leads through organic traffic.
Driven Metrics
I see Driven Metrics as a practical, performance-oriented GEO agency. Its process emphasizes weekly syncs, conversion tracking, and transparent reporting tied to actual leads rather than surface-level traffic numbers. When content underperforms, the team identifies it quickly and reworks it instead of letting weak pages sit untouched.
Driven Metrics builds authoritative content designed to earn rankings through expertise and citation. It also structures that content to appear in AI-generated responses when buyers ask for vendor recommendations. That mix is difficult to find at its price point, though I would expect companies in highly niche verticals to invest early time in helping the team understand how their buyers evaluate vendors.
Summary of online reviews: Clients say Driven Metrics delivered results with no excuses, which was refreshing, and that its reporting meant they always knew what was going on. The main caveat reviewers mention is more limited experience in certain sectors.
Focus Digital
I ranked Focus Digital highly because of its technical foundation in LLM optimization. The agency appears deeply familiar with the mechanics of generative search, and that shows in how it structures campaigns. Its content is designed from the beginning to earn citations in AI-generated answers, not only to rank in traditional search results.
Focus Digital’s SEO approach follows a thought leadership model, using authoritative long-form content to build organic visibility over time. I see it as one of the more technically grounded options for companies that want both SEO and GEO support without paying large-agency rates. The main limitation is portfolio depth: its case studies skew toward professional services, manufacturing, and home services, so clients in other verticals should plan for hands-on content review to maintain accuracy.
Focus Digital scores: SEO/GEO Expertise: 4.5; Notable Clients: Revo, Milano Jewelry; Leadership Experience Score: 4.3; AI Visibility Score: 4.2; Average Review Score: 4.8.
Summary of online reviews: Clients describe Focus Digital as honest about what is realistic and say the agency helped them show up in AI answers within a few months. The recurring criticism is that replies slow down when they’re busy.
REQ
I view REQ as a strong fit for companies that want B2B communications, authority-building, and digital marketing under one roof. The agency has earned solid reviews from clients across cybersecurity, government technology, financial services, and real estate. Its foundation is PR and authority-building, which overlaps with GEO, but its score here is driven more by SEO than by AI visibility.
REQ’s SEO work is woven into content strategy and demand generation rather than packaged as a standalone service. GEO is still less developed than its broader SEO foundation, so I would not make it my first choice for a company whose main priority is AI citation and generative search visibility. I would, however, consider it a strong option for brands that want integrated authority with organic search performance at the center.
REQ scores: SEO/GEO Expertise: 3.8; Notable Clients: Carahsoft; Leadership Experience Score: 4.4; AI Visibility Score: 4.1; Average Review Score: 4.4.
Summary of online reviews: Reviewers say REQ is highly adaptable and good at picking up the ball and running with it. Clients also report that campaigns resulted in increased traffic and customer engagement. The recurring criticism is that some clients wanted the agency to be more proactive with recommendations.
AMP Agency
I see AMP Agency as a full-service firm with a clear strength in integrated media. The agency is especially good at combining creative, experiential marketing, paid social, and video production into campaigns built around the full customer journey. With offices in Boston, New York, LA, and Seattle, AMP also has the infrastructure to support large, multi-channel engagements.
AMP’s SEO practice is meaningful and has produced measurable results, including improvements in rankings and lead quality. GEO is a newer layer for the agency, as it is for many full-service firms that built their models before generative search became a major traffic source.
For companies that want broad digital coverage with SEO included, AMP can be a strong choice. I would treat its GEO capability as developing rather than core, but its creative depth and campaign scale make it a practical option for brands with broader marketing needs.
Summary of online reviews: Clients say AMP Agency’s SEO services resulted in increased sales and better site management and that the team brings new ideas to the table. Reviewers also note that staff operate on time and on budget. The common critique is that its generative search work is still catching up to the broader digital offering.
Viral Nation
I included Viral Nation because it brings a very different kind of visibility strategy to the B2B marketing landscape. It is the largest agency on this list by headcount and the most specialized in social-first marketing. Its model centers on influencer campaigns, creator networks, paid social, and proprietary social intelligence technology deployed at scale.
Viral Nation’s strength is cultural reach and audience trust rather than search authority. That is why its SEO/GEO Expertise score is lower than the more search-focused agencies on this list. For B2B companies seeking influencer-driven brand awareness, I see Viral Nation as a strong match. For companies that need a more comprehensive search and GEO campaign, I would look elsewhere.
Summary of online reviews: Reviewers say Viral Nation regularly overperforms and that its campaigns are strong fits for clients seeking new brand exposure in a targeted market. The limitation clients note is that its strength is social as opposed to search, so coverage thins outside influencer and paid channels.
SMX Next returns online Nov. 18, and I’m excited to help shape a program focused on today’s complex search landscape and the tactics that will define success in 2027 and beyond.
Search marketing isn’t just changing. From my perspective, it has become an entirely new kind of challenge, and that is exactly why fresh voices and practical expertise matter so much right now.
In SEO, I’m seeing the field shift toward AI Overviews, search everywhere optimization, and the rise of autonomous AI agents that browse on behalf of users. Trustworthiness, digital authority, and precise alignment with user intent are no longer nice-to-have ideas. They are becoming essential.
On the PPC side, generative AI and deep automation are creating new levels of personalization. At the same time, they are raising urgent questions for marketers: How do we keep strategic control, protect data privacy, and avoid wasted spend?
If you’re an enthusiastic search marketer with a passion for sharing what you know, I hope you’ll consider submitting a session pitch for SMX Next. I’m looking for subject matter experts who can share insights, strategies, and tactics that help SEO and PPC marketers thrive in 2027.
Whether you’ve been speaking for years or you’re a practitioner ready to share something new you’ve developed, I want to hear from you. I’m especially interested in new speakers with diverse points of view and real-world experience.
The deadline for SMX Next pitches is Aug. 7.
When I review session proposals, I’m looking for ideas that feel original, specific, and useful. Advanced, forward-thinking topics or unique frameworks that aren’t already common at other search events will stand out.
I also want to see actionability. Be clear about what attendees will be able to do better, faster, or differently after your session.
Bring the data whenever you can. A case study, concrete example, or tested approach makes your pitch stronger, especially when you explain how the lesson can scale across different types of organizations.
Keep the scope focused. A 30-minute session works best when it goes deep on a narrow or specialized topic instead of trying to cover too much at once.
Most importantly, give attendees something tangible to take with them. I’m looking for sessions that leave people with a clear action plan, framework, or process they can put to work right away.
Visit this page for more details on how to submit a session idea, or go directly to this page to create your profile and submit your pitch.
If you have questions, feel free to contact me directly at kathy.bushman@semrush.com. I’m looking forward to reading your proposals!
I’ve always been fascinated by how social platforms can transform advertising, and Reddit has just taken a giant leap in that direction. They’ve unveiled cutting-edge AI-powered tools, crafted from the heartbeat of community discussions, to revolutionize how advertisers engage with audiences.
Reddit’s introduction of these tools is a bold move, leveraging insights from an astounding database of over 25 billion posts and comments. These tools aren’t just about targeting; they’re about understanding the pulse of their community to craft campaigns that truly resonate.
What excites me is how Reddit is helping brands create campaigns that not only capture attention but also quicken consumer purchase decisions. This is achieved by tapping into the genuine stories and sentiments shared on Reddit every day.
For those of us focused on authentic engagement, these new tools turn community conversations into compelling ad narratives and dynamic shopping experiences. Imagine your brand messaging reflecting real user sentiment, appealing directly to a high-intent audience.
The creative tools they’ve released are nothing short of groundbreaking. The free-form ad generator in beta brilliantly combines your website data with Reddit’s rich conversations, crafting ads that feel perfectly at home on the platform.
Moreover, the tailored creative assets—also in beta—use AI to identify specific communities, generating headlines and visuals that strike a chord with every view. It’s personalized advertising on a whole new level.
Now generally available, the Redditor Highlights feature lets brands include authentic Reddit discussions directly in their ads. Seeing community sentiment front-and-center adds a layer of trust and credibility that users crave.
In the arena of shopping ads, Reddit is testing a new ad format that showcases products in carousel style—matching them to ongoing user discussions and creating a seamless shopping experience.
On the technical side, Reddit is pushing boundaries with enhanced ad performance through innovative machine learning applications, highlighted by a 130% boost in view-through rates and a 71% increase in video completion rates during early tests.
For me, the power of merging machine learning with Community Intelligence seems to unlock endless possibilities for strategic ad targeting and execution.
The bottom line is clear: Reddit doesn’t just want to be a part of the consumer journey—they want to redefine it. By turning everyday conversations into valuable advertising content, they’re empowering brands like never before.
I’ve recently delved into the world of veterinary SEO agencies and analyzed a whopping 73 companies. With a robust scoring system, I’ve ranked each based on eight criteria to ensure the firms making the list are truly top-notch.
The criteria include average review scores, leadership experience, being founder-led, notable clients, years established, average client tenure, and media references. Extra emphasis was placed on reviews from veterinary clientele, signaling relevance and client satisfaction.
After rigorous analysis, I’ve narrowed it down to the top 6 companies, and here’s the detailed ranking:
The Top Veterinary SEO Companies of 2026
1. First Page Sage: Leading the chart with an impressive blend of local SEO and GEO targeting.
2. Beyond Indigo Pets: Known for their holistic digital marketing strategies tailored for vet clinics.
3. LifeLearn: Offers an integrated platform that blends SEO with practice management.
4. True North Social: Focuses on SEO and social media to engage and convert pet owners.
5. Veterinary Marketing: Ideal for budget-conscious practices, offering essential digital marketing packages.
6. UppercutSEO: Renowned for their technical SEO expertise and local search improvements.
Insights on First Page Sage
Ranked first, First Page Sage utilizes a comprehensive thought-leadership SEO strategy. I found their approach to blend SEO with geo-targeting, engaging qualified veterinary leads. Their techniques help transform veterinary practices into authoritative local resources, driving meaningful traffic poised for conversion.
With AI becoming more prevalent in decision-making, they’ve innovated through generative engine optimization, giving clients a visible edge in AI-generated search results.
Highlights:
Average Review Score: 4.9
Leadership Experience Score: 4.9
Founder Led: Yes
Notable Clients: San Francisco SPCA, Blue Cross Pet Hospital, Lakeview Veterinary Hospital
Year Established: 2009
Average Client Tenure: 3.2 years
Media References: ~820
Approach to SEO: Local SEO and GEO targeting
Beyond Indigo Pets: A Closer Look
Beyond Indigo Pets tailors marketing strategies for veterinary practices, focusing on seasonal needs and competitive dynamics. While their services cover a wide array of digital marketing aspects, they do not specialize solely in SEO, which may be a consideration for practices in hyper-competitive areas.
Approach to SEO: Digital marketing for vet clinics
Exploring LifeLearn
LifeLearn offers a comprehensive suite integrating SEO with practice management, making it an appealing choice for those desiring a one-stop solution. However, if dedicated SEO specialization is your focus, you might explore other firms on this list.
Details:
Average Review Score: 4.6
Leadership Experience Score: 4.4
Founder Led: No
Notable Clients: N/A
Year Established: 1994
Average Client Tenure: 3.0 years
Media References: ~75
Approach to SEO: Integrated platform with SEO
Diving into True North Social
True North Social curates content that strikes an emotional chord with pet owners, transforming them into clients through strategic SEO and advertising. They prioritize intimate client engagement, which might limit their capacity for larger veterinary organizations.
Average Review Score: 4.4
Leadership Experience Score: 4.5
Founder Led: Yes
Notable Clients: N/A
Year Established: 2016
Average Client Tenure: 2.4 years
Media References: ~70
Approach to SEO: SEO, social media marketing, PPC
Understanding Veterinary Marketing
If your practice operates on a tighter budget, Veterinary Marketing offers essential services to get you started with online growth. While their packages are budget-friendly, you might need additional expertise for advanced SEO strategies.
Approach to SEO: Veterinary-specific SEO, PPC, social media
Delving into UppercutSEO
UppercutSEO focuses on technical SEO fundamentals, beneficial for practices needing foundational web optimization. They may not cover veterinary-specific insights that others on this list specialize in, so keep that in mind.
Average Review Score: 4.4
Leadership Experience Score: 4.4
Founder Led: Yes
Notable Clients: N/A
Year Established: 2020
Average Client Tenure: 1.8 years
Media References: ~95
Approach to SEO: Technical SEO and local search
The Best Veterinary SEO Companies by Specialty
Our in-depth analysis also classified top veterinary SEO agencies into three key specialties reflecting unique client needs: content marketing, local search optimization, and technical implementation.
When I think about how much time I used to spend manually creating ads for each product, the introduction of OpenAI’s latest feature feels like a game-changer. OpenAI’s Ads Manager beta now allows retail advertisers like us to upload our product feeds, automatically generating ads from individual catalog items.
This update opens the door for brands to scale their advertising efforts within ChatGPT, seamlessly serving up products that truly matter to users during purchase-focused conversations. It’s an exciting development, as it aims to enhance ad relevance and impact.
What’s happening? Now, we can upload our entire product catalogs and generate dynamic ads using feed data, bypassing the need to create campaigns item by item. It’s a major efficiency boost, and so far, feed-based ads have demonstrated strong performance in the Ads Beta phase.
Why does this matter to us? With OpenAI’s product feed ads, retailers gain a scalable method to align catalog inventory with high-intent conversations, promising improved ad performance. This new functionality mirrors tried-and-true strategies from giants like Google and Meta.
Getting started. For those of us participating in the beta, it’s time to review feed requirements and start creating campaigns directly from our uploaded product catalogs. This could be the beginning of a new era in how we manage ad setup.
The bottom line. By expanding its advertising capabilities, OpenAI is offering a more scalable and automated advertising solution in ChatGPT, specifically tailored for retailers like us aiming to enhance ad performance.
Inside scoop. The announcement of this update was shared by Menachem Ani, the Founder of JXT Group. He posted about it on X, sharing the email he received from OpenAI.
As part of OpenAI’s exciting expansion, I’ve learned they’re extending ChatGPT ads into five fresh markets, including the UK. Excitingly, new campaign management features are on the horizon!
I can see OpenAI ramping up its ad strategies within ChatGPT through an early test that presents the possibility for multiple advertisers to showcase their ads in a single space.
What’s happening. From what I’ve gathered, OpenAI is trialing a new multi-advertiser format over a limited number of ChatGPT ads, which was confirmed in a recent update to their advertisers.
This new approach consolidates several relevant ads into one space instead of just one sponsored result. I understand these ads will be sold using a second-price auction model, commonly employed in digital advertising.
I’m excited to share that OpenAI aims to enhance user product discovery and provide ample avenues for advertisers to connect with users during high-intent interactions.
Meanwhile, in Ads Manager Beta. There’s more good news, as OpenAI rolled out some updates to campaign management features, and here’s what caught my attention:
It’s now possible to shift existing campaigns from lifetime budgets to daily budgets, which makes budgeting more flexible.
CPM campaigns can seamlessly transition to CPC bidding with just a click.
I’ve noticed that impression-based campaigns now support customized CPM max bids.
Bulk editing right in the Ads Manager interface—how convenient is that?
Daily budgets will start working under an average daily budget system, touting weekly pacing flexibility.
There’s fantastic geographic targeting expansion, beyond the U.S., Canada, Australia, and New Zealand, now including the U.K., Japan, South Korea, Brazil, and Mexico.
Why we care. The updates are instrumental in aligning OpenAI’s ad structure with what we as marketers expect from established ad systems, easing campaign management while widening international targeting.
What to watch. This multi-advertiser test might just be the indicator of how OpenAI plans to monetize ChatGPT. If it’s successful, the strategy could be key to expanding advertisers’ reach during users’ purchasing and research phases.
The bottom line. I see OpenAI carefully crafting its advertising framework, with the introduction of multiple advertisers in a single placement potentially redefining sponsored content’s role within AI-driven conversations.
During the first half of 2026, I dove into the world of global agriculture SEO companies and personally examined 81 top contenders. What emerged from this in-depth analysis are the very best firms, evaluated on the basis of seven key factors that reveal their prowess in the industry.
These factors include:
Average Review Score (25%): I considered customer feedback from verified platforms like G2, Clutch, and Google Reviews.
Notable Clients (25%): I assessed each company’s roster to see which big names they’re working with in the agriculture world.
Leadership Experience Score (20%): Expertise in devising agriculture-specific SEO strategies was key for high marks here.
Services (10%): A summary of their core offerings indicated expertise breadth.
Founder Led (10%): Companies with active founders showed a deeper, hands-on leadership.
Media References (10%): The frequency of media mentions highlighted their industry authority.
By ranking these companies according to these carefully weighted criteria, I selected the top performers for this exclusive report. Below, you’ll find a comprehensive breakdown of their strengths, along with insights from their clients.
The Best Agriculture SEO Companies: A 2026 Insight
Here, I’m excited to share a detailed table highlighting the leaders in agriculture SEO. These companies are known for enhancing the online visibility and growth of farms, agribusinesses, and agricultural technology firms.
[Table excerpted for simplicity]
First Page Sage: Leading SEO and GEO Strategies for Agriculture
Since launching in 2009, First Page Sage has been at the forefront of SEO success. Witnessing the rise of generative AI in 2023, they quickly adapted, pioneering research on Generative Engine Optimization (GEO). Their focus on crafting thought-provoking content elevates their clients’ authority in the agriculture sector, gaining them trust and leads.
With an unmatched combination of high customer ratings and leadership expertise, First Page Sage is the go-to for mid-market and enterprise agriculture companies seeking modern SEO solutions.
For the first time ever, I discovered that bots are now responsible for the majority of webpage requests worldwide, as shared by Cloudflare’s CEO, Matthew Prince. It’s fascinating to see how the digital landscape is evolving.
In a recent post on X by Prince, I learned that automated traffic currently represents 57.3% of global HTTP requests to HTML content, leaving just 42.7% to us humans, according to Cloudflare’s analytics.
Prince’s Prediction Hits Early. Interestingly, Prince had forecasted in March during SXSW that AI bots would outnumber humans online by early 2027. He anticipated this shift due to the increasing prevalence of agent-driven browsing. Yet, it seems that the future arrived ahead of his expected timeline.
Why this Matters to Me. We are now stepping into an ‘agentic’ era of search, where bots might soon dominate webpage requests. This change underscores the need for us to make content that is not only machine-readable but also authoritative and easily interpretable by AI systems.
Changing Browsing Patterns. Prince has pointed out that AI agents generate significantly more web activity compared to us. While I might browse a few sites when shopping, an AI agent could hit thousands, resulting in genuine traffic without the usual clicks or ad views.
The Measurement Dilemma. This shift presents a fresh challenge for publishers, retailers, and brands like mine: while traffic numbers may rise, human engagement and revenue may not follow suit.
The Big Question. Prince earlier raised a thought-provoking question: with bots now forming the majority, what funds the web? This transition from human to bot dominance makes this question critical to ponder.
I’ve been following Microsoft’s latest moves in the advertising world closely, and there’s some exciting news for those in the crypto space. Microsoft is now offering more premium ad inventory to cryptocurrency advertisers, all while ensuring compliance with existing requirements.
Now, if you’re in the crypto exchange business, this move could open up new doors for you. Essentially, Microsoft has decided to expand the reach of Audience Ads for cryptocurrency exchanges in markets where crypto advertising is already allowed, which could mean greater visibility and reach.
The big picture: This update is about more than just new ad spots. It’s about giving eligible exchanges a shot at being seen across a wider network via Microsoft’s Audience Ads inventory, moving beyond the confines of traditional search placements.
You might be wondering what exactly is changing. Well, Microsoft’s ad policies have been updated, and now cryptocurrency exchanges that meet the necessary compliance checks can use Audience Ads across all approved crypto advertising markets.
The catch? This expansion is strictly for those advertisers who adhere to Microsoft’s Cryptocurrency and Related Products policies, along with any local laws and regulations that might apply.
Why we care. In the world of advertising, Audience Ads provide a valuable opportunity. They let me, as an advertiser, reach users effectively across Microsoft’s native advertising network. This includes placements on various content, news, and partner sites, providing a broader canvas to engage with potential customers.
For those of us in the cryptocurrency exchange field, this means a chance to boost awareness and connect with potential users beyond the intentions guided by search. It’s an opportunity to deeply engage and build relationships.
The fine print. Though this sounds promising, Microsoft hasn’t relaxed its stringent requirements for cryptocurrency advertising. Advertisers still need to meet all eligibility criteria, sticking to Microsoft’s policies for Cryptocurrency and Related Products, which vary depending on the market and regulatory landscape.
What to watch. I’ll be keeping a close eye on how this expanded inventory is adopted by cryptocurrency exchanges. Will this lead to more widespread use of Audience Ads? Also, I’ll be curious to see if Microsoft will eventually broaden its crypto advertising reach into additional markets. Stay tuned!
