Google’s foray into AI Overviews is rapidly transforming the landscape of shopping queries. I’ve discovered that these AI Overviews now appear in 14% of all shopping searches—an impressive leap from just 2.1% in November 2025. This data comes from a comprehensive analysis by Visibility Labs.
Ecommerce brands, which previously seemed shielded from the impact of AI-driven click reductions in search results, are now beginning to feel the heat. This change signifies a shift they can no longer ignore.
Why This Matters to Us. As AI Overviews extend their reach across product searches, the risk for ecommerce brands is escalating. The chance of losing visibility and clicks prior to customers engaging with standard organic or Shopping listings is becoming a real concern.
The Analysis. The Visibility Labs study specifically analyzed product-intent keywords associated with results that included a Shopping box, irrespective of whether they were paid or organic. This included terms like “weighted blanket,” “mushroom coffee,” “protein powder,” and “blue T-shirts.”
Out of this extensive research, involving 20,900,323 shopping-related keywords, 2,919,229 keywords featured an AI Overview. This equates to a 14.0% penetration rate.
Expert Opinion. Jeff Oxford, the founder and CEO of Visibility Labs, emphasizes:
“Focusing on AI SEO is no longer a luxury; it’s becoming a necessity. Ecommerce sites must look beyond traditional SEO tactics and start weaving AI SEO best practices into their search optimization strategies.”
The Full Report. You can dive deeper into these insights by reading the full report: AI Overviews Now Appear on 14% of Shopping Queries, Up 5.6x in 4 Months (Study of 20.9M SERPs).
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