I recently delved into an intriguing analysis of 700,000 ChatGPT conversations that included web citations from the fourth quarter of 2025. The insights were fascinating!
One key finding is that most citations are captured right in the first turn. It’s interesting how Wikipedia emerges as the go-to knowledge source, while other references tend to cluster around specific topics.
This shift in how citations are managed should definitely grab the attention of marketers. Understanding this new citation economy could reshape strategies significantly. Let’s dive deeper into what these changes mean for us in the marketing world.
Inspired by this post on Try Profound Blog.
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