I’m excited to share that Microsoft has introduced a game-changing update to Bing with the global rollout of multi-turn search. As I scroll through Bing’s search results, I now see a Copilot search box conveniently positioned at the bottom, waiting to assist with follow-up queries.
What is multi-turn search? In essence, this feature enables me to continue my search seamlessly. Imagine typing a follow-up question in the Copilot search box right at the bottom of the results page without any need to scroll back up. It feels so intuitive and user-friendly!
Here’s a vivid screenshot that perfectly captures this experience:
And here’s a video that brings it to life, showcasing the seamless functionality:
Here’s what Microsoft had to say. Jordi Ribas, the CVP and Head of Search at Microsoft, took to X to share this exciting update, revealing that “After shipping in the US last year, multi-turn search in Bing is now available worldwide.”
Ribas went on to explain that “Bing users don’t need to scroll up to do the next query, and the next turn will keep context when appropriate,” indicating a significant enhancement in user experience.
He further noted, “We’ve seen gains in engagement and sessions per user in our online metrics, highlighting the positive user value of this approach.”
Why it’s important for us. With many search engines, including giants like Google, trying to push for more AI integration, Bing’s new feature is a step in that direction. Google’s AI Overviews, although not entirely without controversy, are pushing users deeper into AI interfaces. Meanwhile, Bing’s Copilot box, after rigorous testing over several months, is now fully available, underscoring Microsoft’s commitment to user-centered innovation.
Inspired by this post on Search Engine Land.
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