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Discover Bing’s New AI Performance Insights: A Sneak Peek

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Written by

shivamcrushpressai

in

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I recently discovered that Bing is testing a new AI Performance report within their Webmaster Tools. This has piqued my interest, especially since Microsoft has been teasing the idea of providing better insights into website performance in AI-driven Bing and Copilot searches for months.

It all started back in February 2023, and then in April 2023, Microsoft hinted at delivering data on Bing Chat and AI search impressions. Sadly, our hopes were dashed when they lumped this data together with regular web queries, leaving us still in the dark about our sites’ performance in Bing’s AI experiences. I can’t help but feel a bit let down.

Now, it seems Bing is experimenting with a new report within Bing Webmaster Tools, known as the AI Performance report. This report is in a super limited beta phase, and Microsoft hasn’t officially announced anything yet. A source shared that it showcases citation data from both Microsoft Copilot and its partners, detailing the number of citations and cited pages per day.

With this report, I can see how often Copilot cites my website and across how many pages. However, it still doesn’t reveal how many people clicked through from those citations to my site. The report also presents data categorized by “grounding queries” and “pages.” While “grounding queries” might not represent the exact query entered in Copilot, it shows how Bing interprets them, including insights into the intent behind such queries, like whether they are navigational or informational.

This new report lets me identify the specific pages Copilot cites. While there’s excitement in seeing more AI performance-related data pop up in Bing Webmaster Tools, I can’t shake the feeling of wanting click-through data. Knowing the click-through rate from AI interactions compared to regular web searches is something I, and I’m sure many other publishers and site owners, have been eagerly anticipating.

It feels like all search engines are intentionally keeping this data under wraps, and it’s frustrating not having full transparency.

Inspired by this post on Search Engine Land.

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FAQs

What is Bing’s AI Performance report in Webmaster Tools?

The post describes it as a new report Bing is testing inside Bing Webmaster Tools. It appears to show citation data from Microsoft Copilot and partners, including citation counts and cited pages per day.

Is the Bing AI Performance report officially available?

According to the post, the report is in a very limited beta phase. Microsoft had not officially announced it at the time covered by the article.

What data does the report show for Copilot citations?

The report can show how often Copilot cites a website and across how many pages. It also categorizes information by grounding queries and pages.

Does the report show click-through data from AI citations?

No. The article says the report still does not reveal how many people clicked through from Copilot citations to the cited website.

What are grounding queries in the report?

The post explains that grounding queries may not be the exact query a user entered in Copilot. Instead, they reflect how Bing interprets those queries, including intent such as navigational or informational intent.

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