I’ve noticed that Google is testing a new feature in their Performance Max campaigns that could really shake things up for us as advertisers. It seems they’re considering raising the limit on video assets from 5 to as many as 15 per Asset Group. This change could open up a whole new level of creative freedom without needing to fragment our campaigns.
Why does this matter to us? Well, video content is becoming crucial for the success of Performance Max. The current five-video limit forces us to make tough choices between different formats and ratios, which in turn restricts our reach across platforms like YouTube, Discover, and others. This new limit could lift those restrictions considerably.
With this potential update, we could include up to 15 videos per Asset Group. This means we can cover all major video ratios and formats without having to duplicate efforts or fragment campaigns. It’s an opportunity for richer, more versatile campaigns.
For those of us managing multiple video versions, this change could mean significantly streamlined campaign management. We could test more creative ideas without losing out on reach or complicating our campaign structures.
It’s still early days, with Google not yet making a formal announcement about this update. It could be in testing, or maybe it’s slowly being rolled out. Keep an eye on any new developments in this area.
This update first came to light when Growth Marketing Manager Molly Pritchard shared the new option on her LinkedIn profile. It sure caught my attention!
Bottom line? This may seem like a small tweak, but for those of us utilizing Performance Max, increasing the video cap could greatly enhance our creative strategies with minimal trade-offs.
Inspired by this post on Search Engine Land.
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