Avoid Noindex Tag in JavaScript: Google’s Key SEO Advice

```json
{
  "alt": "Google logo overlaying a background of colorful computer code on a screen.",
  "caption": "The Google logo stands prominently over a vibrant matrix of computer code, embodying the tech giant's digital prowess and innovative spirit.",
  "description": "This image features the iconic Google logo superimposed on a background filled with colorful lines of computer code. The arrangement symbolizes Google's deep integration with technology and its influence in the digital world. Perfect for topics related to tech innovation, software development, or Google's role in the tech ecosystem. Keywords: Google, code, technology, digital, innovation."
}
```

I recently discovered that Google has made some updates to their JavaScript SEO basics documentation. This change has brought clarity to how Google’s crawler deals with noindex tags on pages utilizing JavaScript. The main takeaway? If you’re aiming to have your page indexed, definitely avoid including a noindex tag in the original page code.

What’s New: Google has adjusted this section to specify that when Google encounters a noindex tag, it may bypass rendering and executing JavaScript. Consequently, efforts to modify or remove the robots meta tag using JavaScript might not yield the desired results. So, if indexing is a goal, keep the noindex tag out of the original code.

Previously, the guidelines indicated a certain certainty: if a noindex tag was detected, Google skipped rendering and executing any JavaScript. This meant any attempts to counter this with JavaScript adjustments would simply not work. The advice stood firm—keep noindex tags out of the original code if there’s any chance you need the page indexed.

Reason for Change: Google clarified that while it can render pages employing JavaScript, this behavior is not consistently defined and is subject to change. If there’s any chance you want your page to show up in search, play it safe and leave out the noindex tag from the original code.

Why This Matters: It’s often safer to steer clear of JavaScript when setting crucial protocols, especially concerning the blocking of Googlebot or other crawlers. If you need a search engine not to rank a particular page, avoid using JavaScript to execute those directives.


Inspired by this post on Search Engine Land.


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FAQs

What is the main takeaway about noindex tags in JavaScript-enabled pages?

Google advises against including a noindex tag in the original page code when JavaScript is involved. If indexing is your goal, keep the noindex tag out of the original code.

What happens when Google encounters a noindex tag?

When Google encounters a noindex tag, it may bypass rendering and executing JavaScript, which can prevent changes from taking effect.

Why does the article suggest avoiding JavaScript for crucial SEO directives?

Rendering with JavaScript is not consistently defined and can change, so it’s safer to avoid relying on it for important SEO commands.

What inspired this post?

It is inspired by a post on Search Engine Land.

What should you do if you want a page to rank in search results?

If indexing is a goal, keep the noindex tag out of the original code and avoid using JavaScript to execute ranking directives.

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