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Explore Google’s New Branded Queries Filter in Search Console

```json { "alt": "Close-up of Google Search Console interface displaying graphs of web data metrics.", "caption": "Explore your website's performance with the Google Search Console, where data meets actionable insights.", "description": "The image showcases a close-up view of the Google Search Console interface, focused on a graph displaying web data metrics like impressions over time. The screen features options for filtering data by various parameters. This tool is essential for understanding website performance and improving SEO strategies. Keywords: Google Search Console, web metrics, SEO, data analysis." } ```

Written by

shivamcrushpressai

in

, ,

I’ve got some exciting news about Google Search Console that’s just too good to keep to myself. They’ve introduced a branded queries filter that’s rolling out gradually, and trust me, you’ll want to get your hands on it!

With this new addition, I’ve found that filtering performance reports by branded or non-branded queries has never been easier. Google can now show me the percentage of traffic my site gets from either branded or non-branded sources, right from Search Console.

This update made its debut at today’s Google Search Central event in Tel Aviv, and if you’re hearing about it now, it’s because news travels fast, especially from events like these.

Understanding Branded Queries. Google defined branded queries for us: These are search queries that include my brand name, its variations or any brand-related products. For instance, if my brand was Google, related queries could be “Google,” “Gogle,” or even “Gmail.”

This differentiation helps me see how returning users differ from new ones. Focusing on this can lead to higher click-through rates for branded queries. Meanwhile, non-branded ones show how new users find my content organically.

```json { "alt": "Google Search Console filter menu for query settings with non-branded queries selected.", "caption": "Exploring search performance insights with Google Search Console's filter menu, focusing on non-branded queries for a three-month period.", "description": "This image displays the Google Search Console interface, specifically the filter menu for setting search query parameters. The menu shows options to filter by keyword, branded queries, and non-branded queries, with the latter selected. The background features a line graph representing performance data for a three-month timeframe. Key interface buttons 'Cancel' and 'Apply' are visible, providing a comprehensive tool for analyzing website performance metrics. Keywords: Google Search Console, filter, search queries, non-branded, performance analysis." } ```

Finding the Filter. Ready to use it? You can locate the branded versus non-branded filter within performance reports under search filters for queries. I love how it works across all search types, whether web, images, video, or news. Metrics like impressions and CTR tailored to my needs are just a click away.

Here’s a handy screenshot for visuals:

```json { "alt": "Chart showing top countries and branded traffic percentages. United States leads with 26% clicks, followed by India at 20%.", "caption": "Discover where your traffic comes from! The United States leads with 26% of clicks, while non-branded traffic dominates at 87%.", "description": "This image displays two charts: 'Top countries' and 'Branded traffic.' In the 'Top countries' section, the United States leads with 26% of clicks, followed by India at 20%, the United Kingdom at 6%, and both Germany and the Philippines at 5%. The 'Branded traffic' chart shows 13% branded and 87% non-branded clicks. These insights help understand the geographic and branding sources of website traffic." } ```
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FAQs

What is the new branded queries filter in Google Search Console?

It is a feature that filters performance reports by branded or non-branded queries, showing the percentage of traffic from each type in Search Console. This helps you understand how returning users differ from new ones.

What does Google define as branded queries?

Branded queries include your brand name, its variations, or any brand-related products. For example, ‘Google’, ‘Gogle’, or ‘Gmail’.

Where did the update debut?

It debuted at today’s Google Search Central event in Tel Aviv.

Where can I find the branded vs non-branded filter?

You can locate it within performance reports under search filters for queries. It works across all search types, including web, images, video, and news.

What metrics can I see with the filter?

Metrics like impressions and CTR are available for branded vs non-branded queries, letting you tailor insights to your needs.

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