I just discovered that Google Ads has given the Asset Optimization layout for Demand Gen a sleek makeover. The updated panel enables advertisers like me to easily streamline creative formatting and placement through a few toggles.
Why we care. If you’re managing a large volume of creative, this central panel makes life much easier. It reduces manual labor by allowing us to enable or disable automation features quickly.
What’s new. This layout refresh organizes three main automation features into a more user-friendly interface:
Auto-generated shorter videos let AI trim existing videos for broader placements.
Automatic video resizing ensures our videos fit multiple aspect ratios, optimizing for wider coverage.
Landing page image pulls pull images directly from our landing pages, creating added creative variations effortlessly.
How it works. The new panel displays simple toggles like Resized videos and Image assets, making it straightforward for us to activate or deactivate each feature without sifting through several submenus.
Bottom line. If you’re running Demand Gen campaigns like me, it’s time to dive into the Asset Optimization panel and review which automations are turned on. Don’t miss out on features like video resizing and landing page image pulls as they can expand your reach effortlessly.
And, ensure your landing pages are visually appealing; Google will draw directly from them. As more AI tools roll out, I’m shifting my workflow to focus on high-quality source assets and letting Google handle the optimization of formats and placements.
Inspired by this post on Search Engine Land.
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