I recently received an email from Google reminding advertisers about a critical deadline. They’re reaching out directly, requiring us to confirm if our campaigns include EU political ads by March 31st.
Why this matters to us. This requirement isn’t optional. The EU regulation mandates Google to verify the political ad status of every active campaign, and missing this deadline could mean compliance issues for us.
Here’s what’s happening. Google needs each advertiser to declare whether their current campaigns involve EU political ads. This request applies across all campaigns, and we must act by March 31, 2026.
How can we comply? Google offers three ways to submit our confirmation:
- Campaign level — In the campaign settings, we can select ‘EU political ads’ to confirm for individual campaigns.
- Multiple campaigns — By visiting the Campaigns tab, we can use the ‘EU political ads’ option to confirm multiple campaigns simultaneously.
- Account level — We can confirm for all existing and new campaigns at once. Opting ‘No’ at the account level applies to every campaign, but we can override this anytime.
Read between the lines. The account-level option seems the most efficient for most of us who know our campaigns don’t involve EU political ads. Google makes it hassle-free to reverse our choice later, so there’s no harm in acting early.
The takeaway. It’s time to check our inboxes because Google is contacting us. If you’re targeting EU audiences, ensure you log in and complete the confirmation before the deadline to remain compliant.
First noticed. This update was first observed by Paid Search expert, Arpan Banerjee, who shared the communication details on LinkedIn.
Inspired by this post on Search Engine Land.
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