Build Personalized Apps in Google Search with Agentic AI

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Have you ever wanted to customize your Google Search experience? Now you can build your own apps right within Google Search.

I discovered this amazing feature powered by Google Antigravity and Gemini 3.5, which lets me set up a search feature that delivers exactly the kind of information I need, formatted just how I like it, and sourced from where I trust.

During this year’s Google I/O, Liz Reid, head of Google Search, unveiled this innovation. She mentioned, “Search can build the ideal response, in the right format for your question – completely on the fly. You’ll get custom generative UI, including visual tools and simulations, tailored to your needs.”

Exciting Examples

Imagine creating custom layouts for understanding astrophysics or how your wristwatch works. Google assembles interactive visuals, tables, and real-time simulations to suit your learning style.

I’ve also been able to manage ongoing tasks like wedding planning or home moves with customized dashboards that act as helpful companions throughout the process.

Let’s not forget fitness! I asked Google Search to build me a custom fitness tracker. It taps into live data like weather and reviews to keep me on track, making my health goals more achievable.

Visualizing the Experience

These custom search experiences, including generative UI examples, will become widely available this summer. I’m particularly excited as they roll out first to Google AI Pro and Ultra subscribers in the U.S.

Why This Matters

It’s groundbreaking to have the ability to code mini apps within Google Search, answering questions in ways that are uniquely mine. It’s a level of personalization I’m thrilled about, achievable only through such advanced generative-AI tools.


Inspired by this post on Search Engine Land.


crushpress.ai community screenshot

FAQs

What does the post mean by building personalized apps in Google Search?

The post describes a Google Search feature that can create custom search experiences or mini apps inside Search. These experiences can format information the way the user wants and draw from sources the user trusts.

What powers these personalized Google Search experiences?

The post says the feature is powered by Google Antigravity and Gemini 3.5. It frames the capability as an agentic AI and generative AI experience inside Google Search.

What kinds of custom search apps are mentioned?

The post mentions custom layouts for learning topics such as astrophysics or how a wristwatch works. It also gives examples like wedding planning dashboards, home move companions, and a custom fitness tracker.

How can generative UI change the Google Search experience?

According to the post, Google can assemble interactive visuals, tables, dashboards, and real-time simulations around a user’s question. The goal is to make answers feel tailored to the user’s task and learning style.

When are these custom Google Search experiences expected to become available?

The post says these custom search experiences, including generative UI examples, are expected to become widely available this summer. It also notes that they will roll out first to Google AI Pro and Ultra subscribers in the U.S.

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