Build Personalized Apps in Google Search with Agentic AI

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Have you ever wanted to customize your Google Search experience? Now you can build your own apps right within Google Search.

I discovered this amazing feature powered by Google Antigravity and Gemini 3.5, which lets me set up a search feature that delivers exactly the kind of information I need, formatted just how I like it, and sourced from where I trust.

During this year’s Google I/O, Liz Reid, head of Google Search, unveiled this innovation. She mentioned, “Search can build the ideal response, in the right format for your question – completely on the fly. You’ll get custom generative UI, including visual tools and simulations, tailored to your needs.”

Exciting Examples

Imagine creating custom layouts for understanding astrophysics or how your wristwatch works. Google assembles interactive visuals, tables, and real-time simulations to suit your learning style.

I’ve also been able to manage ongoing tasks like wedding planning or home moves with customized dashboards that act as helpful companions throughout the process.

Let’s not forget fitness! I asked Google Search to build me a custom fitness tracker. It taps into live data like weather and reviews to keep me on track, making my health goals more achievable.

Visualizing the Experience

These custom search experiences, including generative UI examples, will become widely available this summer. I’m particularly excited as they roll out first to Google AI Pro and Ultra subscribers in the U.S.

Why This Matters

It’s groundbreaking to have the ability to code mini apps within Google Search, answering questions in ways that are uniquely mine. It’s a level of personalization I’m thrilled about, achievable only through such advanced generative-AI tools.


Inspired by this post on Search Engine Land.


crushpress.ai community screenshot

FAQs

What can Agentic AI enable you to build inside Google Search?

Agentic AI lets you build personal apps inside Google Search to customize the results. These apps can deliver information in a custom generative UI tailored to your needs.

What powers this feature?

The feature is powered by Google Antigravity and Gemini 3.5. This combination enables personalized responses formatted to your needs.

When will these experiences become widely available, and who will get access first?

They will become widely available this summer. Access starts with Google AI Pro and Ultra subscribers in the U.S.

What are some examples of the personalized apps you can build?

Examples include custom layouts for understanding astrophysics or how your wristwatch works. You can manage tasks like wedding planning or home moves with customized dashboards that act as helpful companions. There’s also a fitness tracker concept that uses live data like weather and reviews to stay on track.

Why does this matter?

It marks a new level of personalization by coding mini apps within Google Search to answer questions in ways that are uniquely mine.

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