Google Ads API v20 will officially sunset on June 10, 2026, and I need to make sure I’m ready. If you’re like me, using older API versions, it’s crucial to act now to avoid any service disruptions.
Google has made it clear: after the cutoff date, any requests made to v20 will fail. This means we must move to a newer version if we want to maintain access to vital tools for managing our campaigns.
Why I Care. If I don’t upgrade in time, my automated workflows—ranging from reporting to bidding—could suddenly become dysfunctional. This could lead to data gaps, performance issues, and operational headaches. By transitioning early, I can ensure smooth operations and avoid last-minute scrambles.
What I’m Doing. Google encourages swift upgrades by providing helpful resources like release notes and upgrade guides. I am also using the Google Cloud Console to keep an eye on recent API activities and pinpoint the exact methods and versions my projects engage with.
Between the Lines. While API sunsets are nothing new, the potential impact can be daunting. Relying on custom scripts, tools, or third-party platforms means missing the upgrade deadline could disrupt essential workflows like reporting and campaign automation.
The Bottom Line. This deadline is serious and comes with real consequences. If I don’t upgrade to a newer Google Ads API version by June 10, I risk losing access to my tools entirely, something I can’t afford to let happen. More details here.
Inspired by this post on Search Engine Land.
Leave a Reply