I’ve got some exciting news about Google Ads: They’ve introduced something called App Consent Insights! This new feature aims to give us, the advertisers, a much clearer picture of how consent affects our app campaign performance.
What’s new? There’s this cool diagnostics view that breaks down consent data across various apps, platforms, regions, and traffic sources. It’s a game changer for understanding where we might have gaps in our setup.
Zoom in. I can now see an overall consent rating described as “Excellent,” “Good,” or “Poor.” Plus, there’s a live count of apps actively sending consented data and a detailed table that shows consent rates for conversions, including the differences between EEA and non-EEA users.
Why it matters to us. With privacy regulations getting stricter, consent isn’t just a compliance issue—it’s a critical factor for measurement and optimization. This update gives us more visibility into how consent setups could be holding back our performance.
Between the lines. Google is making it easier for us to measure and act on consent data at a time when signal loss significantly impacts campaign performance.
What to watch. We should start looking at optimizing not just for conversions, but also for improving consent rates as another lever of performance.
Bottom line. With better visibility into consent, we can achieve better data quality and ultimately, better campaign outcomes.
First seen. Google Ads expert Thomas Eccel first noticed this update on LinkedIn.
Inspired by this post on Search Engine Land.
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