As a regular user of Adobe’s Marketo Engage, I recently learned that Adobe plans to discontinue the SEO feature by the end of March 2026. This information was detailed in Adobe’s February 2026 release notes, and I wanted to share my thoughts and remind you to take action if you use this tool.
I know how crucial it is to export existing SEO data before the tool’s deprecation on March 31, 2026. You can find export instructions on this page. It’s essential to act promptly, as the SEO tile will be removed from the platform starting April 1.
So, what’s the story here? Adobe’s Keith Gluck mentioned that retiring underutilized features will allow the Marketo Engage team to refocus resources elsewhere. If you’re seeking alternative SEO tools, Adobe’s acquisition of Semrush in 2025 offers a robust solution, with Semrush being a comprehensive SEO and visibility tool. (Remember, Semrush now owns Third Door Media, the publisher of Search Engine Land.)
I wasn’t taken aback by this news, as it’s been common knowledge among those who keep up with Marketo updates. Reports have indicated that not many users fully tapped into the SEO capabilities. Additionally, the Marketo Engage team hasn’t prioritized these features recently.
With shifts in the search landscape, driven by rapid advancements like LLMs, saying goodbye seemed timely. Semrush’s entry into the Adobe ecosystem feels like a fitting evolution of their service offerings.
If you’re interested, check out a related update on LinkedIn:
Inspired by this post on Search Engine Land.
Leave a Reply