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Unlock Easy Access to Manual CPC in Google Ads Campaigns

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Written by

shivamcrushpressai

in

, ,

I’ve discovered that Google Ads has made it much simpler for us to access Manual CPC during campaign setups. Before this change, I had to go out of my way to select ‘a bid strategy directly (not recommended).’ Now, I can easily find ‘Manually set bids’ right under the Conversions goal. It’s a small but significant improvement in the user experience.

The change:

  • Manual CPC is now integrated directly into Google’s primary bidding flow.
  • I no longer have to bypass Google’s recommended strategies to find it.
  • This update is readily visible within the campaign bidding settings across the user interface.

Why it matters to me. Manual CPC has always been my go-to bidding strategy when I want hands-on control over my campaigns. Google’s previous setup often nudged me towards automated bidding, but with this update, I face less friction when opting for manual control.

```json { "alt": "Google Ads bidding settings screen showing focus on conversions and manual bid setting option.", "caption": "Setting the stage for success: Choose to focus on conversions and manually set bids in your Google Ads campaign.", "description": "This image displays a Google Ads interface where the user is setting campaign focus on 'Conversions' with an option to 'Manually set bids'. An arrow highlights the manual bid section. Other options include locations targeted and language settings. The interface suggests using a manual CPC bid strategy based on these selections, offering flexibility in ad spending." } ```

The bigger picture. Despite Google’s push towards Smart Bidding, this change shows that manual bidding remains important, particularly for experienced advertisers like myself, or in niche campaigns where full automation may not be suitable.

Thanks go to: This update was shared by Hana Kobzová, founder of PPC News Feed.

Inspired by this post on Search Engine Land.

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FAQs

What change did Google Ads implement for Manual CPC?

Google Ads has integrated Manual CPC into the primary bidding flow, making it easier to access during campaign setup. It can now be found under the Conversions goal.

Where can I find Manual CPC in campaign bidding settings?

It sits under the Conversions goal in Google’s bidding flow. The change reduces friction when selecting manual control.

Why is this update important?

Manual CPC gives you hands-on control, which is beneficial for experienced advertisers or niche campaigns where automation may not be suitable. The update reduces friction and keeps manual bidding feasible within the standard bidding settings.

Who shared this update?

Hana Kobzová, founder of PPC News Feed.

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