I’ve discovered that Google Ads has made it much simpler for us to access Manual CPC during campaign setups. Before this change, I had to go out of my way to select ‘a bid strategy directly (not recommended).’ Now, I can easily find ‘Manually set bids’ right under the Conversions goal. It’s a small but significant improvement in the user experience.
The change:
Manual CPC is now integrated directly into Google’s primary bidding flow.
I no longer have to bypass Google’s recommended strategies to find it.
This update is readily visible within the campaign bidding settings across the user interface.
Why it matters to me. Manual CPC has always been my go-to bidding strategy when I want hands-on control over my campaigns. Google’s previous setup often nudged me towards automated bidding, but with this update, I face less friction when opting for manual control.
The bigger picture. Despite Google’s push towards Smart Bidding, this change shows that manual bidding remains important, particularly for experienced advertisers like myself, or in niche campaigns where full automation may not be suitable.
Thanks go to: This update was shared by Hana Kobzová, founder of PPC News Feed.
What changed about Manual CPC in Google Ads campaign setup?
Google Ads now makes Manual CPC easier to access during campaign setup. The post notes that the Manually set bids option appears under the Conversions goal instead of requiring users to choose a direct bid strategy path marked as not recommended.
Where can advertisers find the Manually set bids option?
The article says Manually set bids can be found under the Conversions goal in the campaign bidding settings. This places Manual CPC inside Google’s primary bidding flow.
Why does easier access to Manual CPC matter?
Easier access reduces friction for advertisers who want hands-on control over campaigns. The author says Manual CPC remains useful when they do not want to be nudged toward automated bidding.
Does this update mean Google Ads is moving away from Smart Bidding?
The post does not say Google is moving away from Smart Bidding. It says that despite Google’s push toward Smart Bidding, the change shows manual bidding remains important for experienced advertisers and niche campaigns.
Who first shared the Manual CPC update mentioned in the post?
The post credits Hana Kobzová, founder of PPC News Feed, for sharing the update. It also says the article was inspired by a Search Engine Land post.
Leave a Reply