I’ve discovered that Google Ads has made it much simpler for us to access Manual CPC during campaign setups. Before this change, I had to go out of my way to select ‘a bid strategy directly (not recommended).’ Now, I can easily find ‘Manually set bids’ right under the Conversions goal. It’s a small but significant improvement in the user experience.
The change:
- Manual CPC is now integrated directly into Google’s primary bidding flow.
- I no longer have to bypass Google’s recommended strategies to find it.
- This update is readily visible within the campaign bidding settings across the user interface.
Why it matters to me. Manual CPC has always been my go-to bidding strategy when I want hands-on control over my campaigns. Google’s previous setup often nudged me towards automated bidding, but with this update, I face less friction when opting for manual control.
The bigger picture. Despite Google’s push towards Smart Bidding, this change shows that manual bidding remains important, particularly for experienced advertisers like myself, or in niche campaigns where full automation may not be suitable.
Thanks go to: This update was shared by Hana Kobzová, founder of PPC News Feed.
Inspired by this post on Search Engine Land.
