Tag: Campaign Setup

Unlock Easy Access to Manual CPC in Google Ads Campaigns
I’ve discovered that Google Ads has made it much simpler for us to access Manual CPC during campaign setups. Before this change, I had to go out of my way to select ‘a bid strategy directly (not recommended).’ Now, I can easily find ‘Manually set bids’ right under the Conversions goal. It’s a small but significant improvement in the user experience.

The change:
- Manual CPC is now integrated directly into Google’s primary bidding flow.
- I no longer have to bypass Google’s recommended strategies to find it.
- This update is readily visible within the campaign bidding settings across the user interface.
Why it matters to me. Manual CPC has always been my go-to bidding strategy when I want hands-on control over my campaigns. Google’s previous setup often nudged me towards automated bidding, but with this update, I face less friction when opting for manual control.

The bigger picture. Despite Google’s push towards Smart Bidding, this change shows that manual bidding remains important, particularly for experienced advertisers like myself, or in niche campaigns where full automation may not be suitable.

Thanks go to: This update was shared by Hana Kobzová, founder of PPC News Feed.

Inspired by this post on Search Engine Land.
January 16, 2026
Maximize Your Ad Spend: Google’s New Total Campaign Budgets

I recently discovered an exciting update from Google that’s set to revolutionize how we manage our ad spends. By allowing us to set a total campaign budget over specified days or weeks, Google now takes charge, optimizing spending without the need for constant tweaks on my part. This ensures my campaigns stay on track effortlessly.

With this new functionality, I can allocate a total budget for a campaign over a given timeframe, allowing Google to automatically optimize spending so that the budget is fully utilized by the campaign’s conclusion. Previously exclusive to Performance Max, this feature is now available for Search and Shopping campaigns as well, making daily budget adjustments a thing of the past.

Why I care. Handling budgets for short-term projects like product launches or sales can be quite a challenge. Historically, I’ve had to constantly tweak budgets to avoid exceeding them or not using enough. With Google’s new total campaign budgets, currently in open beta, this hassle is significantly reduced.

The bigger picture. This update empowers me to run campaigns with confidence, without the worry of overspending. Whether I’m running a short test over a few days or a promotional push over a month, the campaign total budget feature shifts my focus from budgeting to strategy.

Real-world impact. A great example is UK beauty retailer Escentual.com, which utilized this feature during promotions. They experienced a notable 16% increase in website traffic while staying within budget without negatively affecting ROAS. As Tom Jenkins, Insights Manager, aptly put it: “The campaign total budget feature helped us hit our traffic goals while staying on budget.”

Looking ahead. This feature simplifies campaign management, granting me more time to concentrate on achieving better results. For an in-depth look, check out this blog post discussing the feature.

Inspired by this post on Search Engine Land.

January 15, 2026
Google’s New Campaign Setup: Faster and More Efficient

I recently discovered that Google Ads is experimenting with a quicker way for new advertisers like me to get up and running. This advancement promises a seamless account setup experience by integrating pre-built campaigns.

Driving the news. Over the past few weeks, there’s been a buzz about a new setup option in Google Ads called “Create an account with campaign for faster setup.” It caught my attention when I saw others, including Anthony Higman, mention it on X. It seems to be a recent addition.

Why we care. Account setup has always been a potential roadblock for new advertisers like me. By offering a bundled account creation with a ready-to-go campaign, Google could significantly shorten the time it takes to launch, reducing the risk of stalling before I’m fully onboarded.

The big picture. Google aims to make onboarding simpler and quicker, pushing for more automated and pre-configured settings. This latest test highlights Google’s commitment to convenience and efficiency, which is exciting for someone looking to dive into advertising without the complexities of manual setup.

Between the lines. While this faster setup could be a huge help for advertisers just starting out, it might also limit my initial control over campaign structure and settings, particularly if I’m not yet familiar with Google’s automated recommendations.

What to watch. Google hasn’t officially announced this feature, indicating it could still be in a testing phase or gradually rolling out. I’m eager to see if Google decides to expand this feature based on its success in improving user activation and expenditure.

The bottom line. Google’s move to expedite advertisers’ journey to going live underscores a shifting priority towards speed, albeit with less emphasis on early-stage decision-making nuance.

Inspired by this post on Search Engine Land.

January 14, 2026