Last updated: December 19, 2025
I’ve delved into a fascinating exploration of the U.S. and global market presence of two internet giants: Google and ChatGPT. By leveraging a combination of client analytics, third-party usage data, and anonymized user logs, our team crafted a model to gauge metrics like monthly active users, engagement time, and the share of total digital queries.
While Google remains the stalwart champion of online search, ChatGPT’s explosive growth has redefined what’s possible in search tasks, especially in areas requiring long-form conversations and creative input.
This report offers a comprehensive quantitative comparison of these platforms, beginning with an overview of their market shares. As we progress, we’ll examine how usage breaks down by device type, demographic segments, and user intent.
Google vs ChatGPT Market Share
The table below details the digital query market shares of Google and ChatGPT by the end of Q4 2025.
Google vs ChatGPT Market Share – Q4 2025
| Platform | Monthly Active Users (Global) | Share of Total Digital Queries | Avg. Session Duration |
| Google Search | 5 billion | 77.9% | 6m 12s |
| ChatGPT | 858 million | 17.1% | 13m 09s |
| Other (e.g., Bing, Perplexity) | 580 million | 5.8% | 4m 33s |
Key Insights:
- Google continues to lead with nearly 80% of global digital queries.
- Commanding 17% of the market, ChatGPT is the most formidable competitor Google has seen in over two decades.
- Gemini’s latest update has positively impacted market retention, signaling resilience in competition.
- Despite fewer users, ChatGPT’s notably longer session times indicate robust user engagement.
Google vs ChatGPT Market Share Over Time
The graph below illustrates the market share trends for Google and ChatGPT from Q1 2023 to Q4 2025.
Google vs ChatGPT Market Share, Q1 2023 – Q4 2025
However, when focusing solely on transactional searches, Google’s dominance appears less threatened by ChatGPT.
Google vs ChatGPT Market Share, Transactional Queries Only
Q1 2023 – Q4 2025
Market Share by Device Type
The following table shows the usage of Google and ChatGPT across mobile and desktop platforms, highlighting differing user behaviors.
Google vs ChatGPT Market Share by Device Type – 2025
| Platform | Desktop Usage Share | Mobile Usage Share |
| Google Search | 37% | 63% |
| ChatGPT | 62% | 38% |
Research Notes:
- ChatGPT shows more engagement on desktops, indicating a preference among professionals and researchers.
- Google’s design appeals to those on mobile, capturing the casual and on-the-go demographic.
Market Share by Age Group
Below is a breakdown of market share trends segmented by age group.
Google vs ChatGPT Market Share by Age Group – 2025
| Age Group | Google Share | ChatGPT Share |
| 13–24 | 74% | 17% |
| 25–44 | 80% | 13% |
| 45–64 | 86% | 8% |
| 65+ | 89% | 5% |
Key Takeaways:
- Younger audiences lean towards ChatGPT, especially for academic and creative pursuits.
- As age increases, Google’s usage aligns with more traditional search preferences.
Market Share by User Intent
Here’s how digital queries are utilized according to intent.
Google vs ChatGPT Market Share by User Intent – 2025
| Intent Category | Google Share | ChatGPT Share |
| Navigational | 93% | 3% |
| Informational | 71% | 23% |
| Transactional | 90% | 5% |
| Generative/Creative | 29% | 64% |
Analysis:
- Google dominates in transactional searches due to rich e-commerce and trusted browsing formats in high-stakes scenarios.
- ChatGPT excels in creative and generative tasks like storytelling and academic work.
Requesting a Copy of This Report
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Inspired by this post on First Page Sage Blog.
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