Recently, I noticed that Google has introduced ‘read more’ links right in the search result snippets. When you click these links, they take you directly to a specific section of a webpage that is relevant to your query.
While not every search snippet includes these links, I’ve found that many do, offering a deeper dive into the content right from the search results.
What it looks like. You can check out a screenshot of how these links appear. It’s quite likely that you’ll encounter them if you perform a search now.
I remember Google testing similar features back in July, and it seems they’ve finally rolled it out more broadly.
Why we care. These ‘read more’ links introduce an extra clickable area in the snippets, potentially driving more traffic to websites, which is always a positive outcome.
Ultimately, more clicks mean more engagement with our content, so I’m hopeful that this feature is here to stay.
What are Google's 'read more' links in search snippets?
They are links shown inside some Google search result snippets. When clicked, they take the searcher directly to a specific section of a webpage that matches the query.
Do all Google search snippets include 'read more' links?
No. The post notes that not every search snippet includes these links, but many snippets now appear to show them.
Why do 'read more' links matter for website traffic?
They add another clickable area inside a search result snippet. That extra entry point may drive more traffic to websites and help users engage with more specific sections of content.
Where do 'read more' links send users after they click?
The links send users to a specific section of a webpage that is relevant to their search query. This can help searchers move deeper into the content without starting at the top of the page.
Had Google tested similar search snippet links before?
Yes. The post says Google tested similar features back in July before the links appeared to roll out more broadly.
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