Recently, I noticed that Google has introduced ‘read more’ links right in the search result snippets. When you click these links, they take you directly to a specific section of a webpage that is relevant to your query.
While not every search snippet includes these links, I’ve found that many do, offering a deeper dive into the content right from the search results.
What it looks like. You can check out a screenshot of how these links appear. It’s quite likely that you’ll encounter them if you perform a search now.
I remember Google testing similar features back in July, and it seems they’ve finally rolled it out more broadly.
Why we care. These ‘read more’ links introduce an extra clickable area in the snippets, potentially driving more traffic to websites, which is always a positive outcome.
Ultimately, more clicks mean more engagement with our content, so I’m hopeful that this feature is here to stay.
Inspired by this post on Search Engine Land.
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