Imagine being able to simply type what data you want in a report, and, voilà, Google creates it for you on the spot. That’s exactly what’s happening with Google’s new experimental feature in Search Console!
Recently, I learned about Google’s exciting “AI-powered configuration” update within the Search Console Performance report. This experimental feature allows you to request a specific report, and Google will instantly configure it for you. Not everyone can access it just yet, but it’s definitely something to keep an eye on.
I immediately thought of the AI-powered advisors Google offers for Ads and Analytics. Now, similar technology is being harnessed for Search Console. According to Google, this AI-powered configuration lets you describe the analysis you want in everyday language. Your description is then transformed into appropriate filters and settings, configuring the report instantly!
Curious about how it looks? There’s a GIF demonstration that perfectly showcases how it generates reports based on your questions, making the process seem almost magical.
The cool part is that this feature streamlines your analysis by handling several key elements. First, it automatically selects metrics like Clicks, Impressions, Average CTR, and Average Position based on your query.
It also applies filters to narrow down data by different factors such as query, page, country, device, search appearance, or date range. Additionally, you can set up complex comparisons without having to fiddle with manual setup.
Although the rollout is currently slow, Google plans to expand this feature over time. But, being early days, the feature does have some limitations. It’s solely meant for configuration tasks and doesn’t perform actions like sorting tables or exporting data.
The feature currently only supports the Performance report for Search results and isn’t available for Discover or News reports. Also, since the AI might occasionally misinterpret requests, I recommend reviewing the suggested filters to make sure they align with your needs before diving into data analysis.
Honestly, I’m excited about this tool because it could potentially unveil insights in reports that were otherwise challenging to discover using standard filters. While most of us still need to wait for this feature to be accessible, it’s worth a try once available to explore new data insights.
If you’re looking for more information, head over to the Google help documentation. There’s plenty to learn and get familiar with!
Inspired by this post on Search Engine Land.
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