I’m excited to share Microsoft Ads’ latest tool—Product Explorer. It’s a remarkable addition that helps advertisers like us quickly spot catalog issues that might be hindering ad performance.
The introduction of Product Explorer represents Microsoft’s effort to create a central hub where advertisers can effortlessly monitor product catalog health and performance. Navah Hopkins, the Microsoft Product Liaison, highlighted its potential to revolutionize how we handle large product feeds.
Managing these expansive feeds often means struggling to pinpoint which items are ready to serve, which are capturing impressions, or which are missing vital data. Product Explorer steps in to make this task significantly more manageable.
What’s new? Now, I can explore my entire product catalog through a searchable interface. This tool allows for filtering by SKU, title, GTIN, and product ID, helping to quickly identify active products that are delivering performance results.
What it does. Product Explorer is designed to highlight eligibility issues and metadata gaps, along with other elements that might prevent products from serving. Plus, it offers recommended actions and the option to export filtered product lists for deeper analysis.
Why we care. As advertisers, having diagnostics and performance reporting combined in one interface means we can move more products into a servable state while identifying underperforming inventory more efficiently.
From searchable catalog reporting to gaining product-level performance insights covering the last 30 days, this tool offers issue detection and actionable recommendations to enhance feed quality.
The big picture. As retail advertising becomes more automated, focusing on feed quality is increasingly essential. Accurate visibility into catalog issues can significantly impact the reach and performance of our campaigns.
Availability. According to Navah Hopkins, the tool is live and ready for use in our accounts.
Inspired by this post on Search Engine Land.
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